Prasad Ranasinghe Email & Phone Number

Sri Lanka

* Responsible for the formulation of Marketing & Sales Plans, effective implementation & monitoring.* Managing Accounts of key Corporate Customers, including several Multinationals & blue chip local companies, while working as the Brand custodian for a reputed Engineering product range.* Managing Revenue/Profitability & growth of the assigned Brand portfolio.* Responsible for Managing Brand Awareness & Event Management activities.* Monitoring Market Dynamics & competitor activities in order to formulate effective counter strategies.

* Maintained excellent Relationships with a wide range of Healthcare Professionals ranging from top class Consultants in the country, to the level of operational level Support Staff.* One on One discussions with Consultants using effective communication strategies enriched by GSK world class practices for communication, through professional detailing skills.* Event Management activities for the Target Market Groups, in line with the Brand Communication Strategies.* Analyzing monthly sales and trend growths, forecasting of sales and creating ROI (Return On Investment Plans) to fine tune the growth of the business.* Proactively Liaise with GSK affiliated Distributor Points on the implementation of accurate channel category distribution plans.* Closely monitor market dynamics and formulate timely action plans.

Professional Diploma In Marketing, Marketing Management

Diploma In Brand Management, Brand Management

Advanced Diploma In Management Accounting, Accounting & Business Management

Reading, Master Of Business Administration (Mba), Business Administration And Management, General