Prasad Ranasinghe Email & Phone Number

Sri Lanka

Kurunegala, North Western Province, Sri Lanka

Colombo, Sri Lanka.

Colombo

• Position company products to take advantage of market growth opportunities by analyzing market structure, market opportunities, preparing communicating plans that support the implementation of these initiatives. • Articulating and Understanding customer requirements, through customer and market segmentation, targeting, developing the value proposition related to objectives.• Maintain a great level of understanding & analyzing of association market trends, develop Strategies for the brand success to meet objectives.• Attend consumer trade shows and customer interaction marketing programmes in various markets to promote products. • Work with seniors in developing an annual marketing plan for the company products.• Work collaboratively with relevant marketing staff in development, planning, budgeting, and monitoring marketing campaigns, with a particular focus on business and investment attraction.• Focusing on growing and developing existing clients, together with generating new business. • • Responsible for the development and achievement of sales through the direct sales channel & Focusing on growing and developing existing clients, together with generating new business, handling modern trade business operation.• Prepare campaign reports and analysis.• Monitor & analyzing sales force performances & provide an efficient sales support service to field sales force drive them to achieve their sales targets.• Responsible for liaising with agencies, media buyers, creative production companies and othersuppliers as required and work with design software such as Adobe Photoshop and Corel Draw todevelop electronic and print advertisements.

• Fully responsible for smooth operation of Sales Force Automation system, Follow up & handling day to day Sales Force Automation operational activities, issues & troubleshooting relating to the field sales staff & distributors.• Coordinate with the SFA service provider, sales force & distributors to monitor & conduct SFA operational issues & amendments of the SFA.• Monitor SFA sales force working schedule, the productivity of the sales team, provide an efficient sales support service to field sales force & distributors on daily basis & drive them to achieve their sales targets.• Monitor sales force daily redistribution sales & itinerary and follow up on work scheduled being in line with their plans & maintaining re distribution & sales KPI reports to monitor sales force performances.• Coordinate, verify & collate re distribution data for internal reporting, support to the sales & marketing division to providing re distribution sales data on all of their activities of the division.• Maintaining MIS reports, performance analysis reports & re distribution sales reports to monitor sales force performances & provide sales reports to OTC Consumer division & strategic division.• Regular market visits to monitor the operation and encourage field sales staff

• Driving cohesive messaging and integrated solutions into the market through coordinating value proposition content for products.• Translating business functional requirements from application and application segment to market-ready programs.•Formulation of Marketing Plan and Marketing activities for the brand success to meet company objectives.• Coordinate with agencies & internal terms in developing customer specific communication activities• Develop relationships with the exciting & new customers and work cohesively with them.• manage brand consistency across new markets & actively involving in achieving Sales & Communication objectives for the division• Stay updated with latest marketing trends and competitor activities• Assist the Executive office with any assigned administrative functions• Work with design software such as Adobe Photoshop and Corel Draw to develop electronic and print advertisements

Retail Sector

• Ensure merchandise is clean and ready to be displayed & maintain merchandising standards of the outlet as well as ensure pricing is correct & Work on store displays.• Ensure promotions are accurate and merchandised to the company’s standards• Ensure standards for quality, customer service and health and safety are met & handle customer questions, complaints, and issues• Maintain inventory and ensure items are in stock• Make sure all staff are fully informed on the target & help to staff achieve sales targets, & Organize and distribute staff schedules.

Post Graduate Diploma In Marketing, Marketing Management

Genaral Advanced Level - Commerce

Advanced Diploma In Marketing, Marketing