- Developed graduate level courses on Sustainability, Strategy and Market Research- Lead research and published a paper on Sustainable Marketing- Advise multiple students in researching, writing and presenting their final thesis

Client: CitigroupHead Marketing and Comms Strategy for Citi Power of One.

Client: Citigroup Lead marketing, comms and brand strategy across various Citigroup lines of business from Wealth Management to Banking and ESG initiatives to global brand management.

Client: VerizonBrand leader and guardian responsible for developing, activating and maintaining strategy using research and insights across key audience segments for Verizon Business Group. Strategy development includes crafting brand architecture and positioning statements, writing briefs and collaborating with creative teams to ensure messaging and tone are on strategy.

Client List: American Express, Citizens Bank, FM Global, UPS, Philips, MetLife, Showtime, PPG, Chemours, Aetna and Zoetis.Management, Leadership, Data Analysis, Customer segmentation and targeting, Digital strategy across all levels of marketing funnel, Customer engagement, Customer experience journey mapping, Persona development, 360 Reporting using marketing frameworks, Competitive audits, Survey design, Hypothesis development, Qualitative and Quantitative Market Research, Precision Marketing, Customer Intent Modeling, Content strategy, Vendor management, Consumer insights for communications and messaging, Media performance reporting and insights, Sales enablement process design, Brand health studies, Brand positioning, Brand Architecture, Social strategies that integrate with wider channels such as PR and digital advertising

Digital engagement strategies, Digital Transformation workshops, Retail operations strategy, Supply chain strategy, Stakeholder interviews, Data analysis, Insights development, Material optimization recommendations, Revenue and growth strategies, Marketing practices improvement, Procurement process transformation, Product lifecycle management, Marketing mix modeling

• Researched, analyzed and recommended a marketing strategy to deploy a mobile optimized website which is expected to yield a 500% return on investment• Performed gap analysis of firm’s display advertising. Results highlighted improvement in sales conversion via new channels, such as demand side platforms, ad exchanges and mobile technology• Implemented social media initiatives with cross-functional teams to increase brand awareness and customer engagement

• Led and managed multiple projects concurrently enabling Client Trading to maximize firm revenue• Collaborated with cross-functional teams to lead strategy and design related discussions for new product development• Created detailed work plans to manage project goals, allocate resources and maintain engagement financials• Presented key findings, recommendations, and project deliverables to senior management • Directed the budgeting and allocation of products that account for over $8mm• Organized and facilitated large-scale information exchange workshops with senior management for driving key initiatives such as client trading platform stability• Identified a product knowledge gap in user community and took the initiative to design, plan and manage a multi-module training session to address it

• Initiated communication forums and developed product roadmaps to keep users informed of future deployment strategies• Implemented procurement process to purchase, configure and deploy over 60 new servers per month• Evaluated and prioritized new hardware requests to ensure timely delivery and introduced cost savings of $1mm per month• Reviewed legal contracts and negotiated pricing for the purchase and integration of key strategic products• Maintained critical trading applications to guarantee 24/7 client accessibility and satisfaction• Led orientation and training sessions for new hires to facilitate transition into relevant roles• Prepared detailed documentation to ensure appropriate maintenance and stability of the application