- Managing a team of 2 Full Time Employees and 3 AWFs- Involved in creating the long term business plan (3 years) for C2C business with focus on making it easier, safer and beneficial for customers to list and earn on the platform- Long term planning helped prioritize initiatives by different teams : product, shipping, retail standards, marketing- In the short term, it helped size different initiatives for their impact and cost and helped include them in next year plan

Buyer Loyalty- Partnered with the business and customer research teams to understand the most important needs of the customers - Created business plans to see how would the finances and returns play out- Launched phase 1 of this plan with the intention of experimenting, learning and iterating- Created the test design, target groups, plan benefits and performance KPIs. T- test launched and many learnings made. 50% of the targeted buyer segment fulfilled KPIs- Learnings of the… Show more Buyer Loyalty- Partnered with the business and customer research teams to understand the most important needs of the customers - Created business plans to see how would the finances and returns play out- Launched phase 1 of this plan with the intention of experimenting, learning and iterating- Created the test design, target groups, plan benefits and performance KPIs. T- test launched and many learnings made. 50% of the targeted buyer segment fulfilled KPIs- Learnings of the test are now being utilize while planning Phase 2 of the larger Loyalty initiative within the regionTechnical skillsets leveraged : Randomized Sampling, A/B Experiment design, Power Analysis, T-test, Python NLP Initiatives - Managed a team of 4 analysts and 1 engineer to brainstorm, design and execute a product to read and make sense of unstructured text based comments made by users of Ebay on different internal and external platforms - Product is live and is aimed at product managers and CXOs to help them give a sense of the pulse of the customers and to help understand the real / practical issues faced by the customersTechnical skillsets leveraged : Unsupervised & Supervised Topic Classification, BoW / TFIDF/ Word Embeddings, CNN, Python Show less

Customer Life Stage Segmentation- As a part of an effort to understand the real buyers of Ebay Marketplaces, conducted a consumer survey to understand characteristics of Ebay users on the basis of age / gender / family size and purchasing habits- Developed data science models for age, gender and purchasing habits to understand the life segment of each buyer- Model was productionalized- Multiple targeted marketing campaigns launched leveraging this modelTechnical… Show more Customer Life Stage Segmentation- As a part of an effort to understand the real buyers of Ebay Marketplaces, conducted a consumer survey to understand characteristics of Ebay users on the basis of age / gender / family size and purchasing habits- Developed data science models for age, gender and purchasing habits to understand the life segment of each buyer- Model was productionalized- Multiple targeted marketing campaigns launched leveraging this modelTechnical Skillsets Leveraged : Decision Tree Algorithms Show less

Planning & TrackingAnnual and quarterly forecasting, planning and tracking Local Initiative sizing, feasibility analysis and trackingStrategic Projects :  Prevention of off-platform activities  - Off-platfrom activities was damaging Ebay's revenue realization and hence a solution developed - However, the solution had a low precision which was identified and corrective policy measures recommend & undertaken - This helped mitigate… Show more Planning & TrackingAnnual and quarterly forecasting, planning and tracking Local Initiative sizing, feasibility analysis and trackingStrategic Projects :  Prevention of off-platform activities  - Off-platfrom activities was damaging Ebay's revenue realization and hence a solution developed - However, the solution had a low precision which was identified and corrective policy measures recommend & undertaken - This helped mitigate business impact on account of negative seller sentiments and GMV Auto relist of items because of Buyer cancellations - Cancellations of transactions by buyers is allowed on Ebay  - However there was an absence of auto-relist feature for listings thus canceled - This lead to business loss for sellers and also an added unfair cost to relist the items  - Issue identified, impact sized and helped product prioritize this  - Issue rectified and productionalized Show less

Founded in 2012, Decision Point is an Enterprise Analytics and Consulting organization in the FMCG/Retail domain. Our expertise are:a) Leveraging big data technologies to integrate multi-dimensional and cross-functional datasetsb) Developing machine learning/statistical modeling based analytical solutions to generate actionable business insightso Managed organization’s New Business Development for 2 years • Expanded company operations into fine dining, retail… Show more Founded in 2012, Decision Point is an Enterprise Analytics and Consulting organization in the FMCG/Retail domain. Our expertise are:a) Leveraging big data technologies to integrate multi-dimensional and cross-functional datasetsb) Developing machine learning/statistical modeling based analytical solutions to generate actionable business insightso Managed organization’s New Business Development for 2 years • Expanded company operations into fine dining, retail domains and diversified existing operations internationally • 3 clients converted into annual retainers adding 30% to the existing businesseso Focus on Indian operations since 2015 • Set up a backend Data Management & Automation Team (comprising 4 members) and a client facing Consulting Team (4 members – comprising Project Manager, Senior Business Analysts & Business Analyst) • Project with expanded scope has been refreshed 2 consecutive terms Show less

• Building & improving collection optimization models for early/middle/late stage delinquent customers• Strategies for maximizing dollar paymentgs while minimizing the effort using the model scores• Researching & building k-Nearest Neighbour models for detection and prevention of high value delinquencies at the Transactions Authorization stage

• Understanding client data and processing them into warehouses for OLAP implementations• Development of BI reporting dashboards for standard and ad-hoc reporting & analysis