Key Client Engagements-Assessed market opportunity and refined a Chronic Care Management offering for a US-based medical services company; Determined impact of pricing (using Van Westendorp method) and various offering features on the adoption -Designed a Non-Personal Promotion (NPP) strategy for a $850M breast cancer drug for a US-based pharmaceutical client; Segmented Oncologists based on prescribing behavior & affinity towards promotion channels-Enabled higher than expected… Show more Key Client Engagements-Assessed market opportunity and refined a Chronic Care Management offering for a US-based medical services company; Determined impact of pricing (using Van Westendorp method) and various offering features on the adoption -Designed a Non-Personal Promotion (NPP) strategy for a $850M breast cancer drug for a US-based pharmaceutical client; Segmented Oncologists based on prescribing behavior & affinity towards promotion channels-Enabled higher than expected adoption in first 3 quarters post-launch of a Psoriasis & Psoriatic Arthritis drug; Conducted objective-based segmentation for targeting Dermatologists & Rheumatologists in the US-Sales force sizing study for targeting Psychiatrists & PCPs for a launch drug in depression market; Identified high potential customers through segmentation and utilized marginal ROI approach to estimate ~250 sales reps-Led a sales force effectiveness study across 9 therapy areas/BUs for a leading US-based pharma client -Developed an analytics platform as a part of go-to-market strategy for a US-based pharma client-Identified and tracked KPIs to assess brand performance and addressing questions from brand marketing and sales operations; Platform integrated varied data sources and churned customized reports to provide customer-360 view -Led an annual voice of customer program for three years to capture real-time feedback of customers for a US-based client; KPIs for sales force performance and client’s offerings; Designed dashboards for HQ and regions to report KPIs-Assessed market opportunity for an in-development molecule to treat dyslipidemia & identified target patient segment; Created a market sizing model & triangulated market size with primary & secondary research-Conceptualized and built a geo-targeting platform allowing visualization of account-level and local-market level dynamics to better understand the localized product performance and enable localized tactical planning for sales force Show less

Key Client Engagements • Led a market sizing and line haul identification study in Indian express services market for an EU-based express services provider. Identified key international and domestic line hauls by analyzing international trade data from Ministry of Commerce & domestic airline freight data from Directorate General of Civil Aviation • Led a 10-member team for a go-to market multi-country study in Middle East for an express service provider. Estimated market size of express… Show more Key Client Engagements • Led a market sizing and line haul identification study in Indian express services market for an EU-based express services provider. Identified key international and domestic line hauls by analyzing international trade data from Ministry of Commerce & domestic airline freight data from Directorate General of Civil Aviation • Led a 10-member team for a go-to market multi-country study in Middle East for an express service provider. Estimated market size of express services in 6 customer industries; Identified customer pain points including customs clearance. Recommended a new hub and 24/7 services: Led to higher customs clearance efficiency & operating income from AMEA Show less