Senior Marketing Manager
Current• Develop and oversee comprehensive internet marketing strategies for lead generation, website traffic, brand awareness• Manage team handling SEO, PPC, social media, email, content marketing, and web analytics • Conduct research and data analysis to identify target audiences and develop highly-targeted campaigns • Collaborate with web, creative, and sales teams to align marketing initiatives with product roadmaps and strategies • Manage budgets and ensure cost-effective resource… Show more • Develop and oversee comprehensive internet marketing strategies for lead generation, website traffic, brand awareness• Manage team handling SEO, PPC, social media, email, content marketing, and web analytics • Conduct research and data analysis to identify target audiences and develop highly-targeted campaigns • Collaborate with web, creative, and sales teams to align marketing initiatives with product roadmaps and strategies • Manage budgets and ensure cost-effective resource utilization across digital platforms and vendors • Stay updated with latest trends, technologies, and best practices in digital marketing • Prepare and present comprehensive reports and recommendations to leadership on marketing performance and impact • Identify new opportunities, tools, platforms, and strategies to improve lead generation, conversion rates, and overall marketing ROI• Handled client calls for USA, Canada, Australia and Middle East market and provide client servicing Show less