Prashant Singh Email & Phone Number

Bengaluru, Karnataka, India

New Delhi, Delhi, India

Gurgaon

Gurgaon

• Alignnent of Local Marketing Strategy with Global Marketing Strategy • Strategic direction and decision making process in finalizing key athletes and endorsements• Retail activation – Store Traffic Drivers• Secondary sales push through all channels• Marketing Working Budget• Grassroot activation – specific to Running, Training and Studio• Evaluation of Deals and ROI• Managing athletes and their integration with marketing mix • Market exposure of athletes on field and off field( Store launch, Meet and greet, footfalls etc.• Relationship Management• Nurturing Talent

Gurgaon

Primarily handling the entire portfolio of Sports & Fitness Brand Activation & Brand Communication. Managing all aspects of any campaign from On-ground, Outdoor, PR, Media, Digital & Social. Created properties for activating the niche fitness segment in India and build up the street culture. First to launch global strengths in the country like CrossFit, Less Milles, Ultimate Fighting Championship (UFC), and ensure strong retail traffic driving strategies in all the key activations. Managed Brand Communication (media, PR, outdoor, digital, social) & Brand activations (on-ground) and achieved the number one score of Quality Consideration Set (QCS) for Reebok India, globally.Managed global teams across various heartbeat sports and leveraged relationships with partners like ICC cricket, Formula1 force India Team, Football Clubs, etc during the Golden years of Brand Reebok. Managed global athletes like Luis Hamilton and brought them down to India for activations.Major Associations:• Ministry of AYUSH, Government of India (2016)• Pinkathon – Biggest Women Marathon in India (2014-2016)• Devil’s Circuit – Biggest Obstacle Running Marathon in India (2015-2017)• International Cricket Council(2007 to 2015)• Indian Premier League o Royal Challengers Bangalore o Chennai Super Kings o Kolkata Knight Rider o Managed Rajasthan Royals in the first IPL season and Kings XI Punjab till 2011• Formula1 Force India team (2009 to 2013)• Sri Lanka National Team( 2009 – 2012)• Football clubs( Mohun Bagan, Md. Sporting and East Bengal) till 2009 Brand Ambassadors Management Kangana Ranaut, John Abraham, Nargis Fakhri, Bipasha Basu, Miss India(s) , Esha Gupta, Jaquline Fernandez, Shahjan Padamsee Individual Athletes ManagementChris Gayle, MS Dhoni, Yuvraj Singh, Sanath Jayasurya, Harbhajan Singh, Gautam Gambhir, Mahela Jayawardhene, Yusuf Pathan, Irfan Pathan, Parveen Kumar, Isshant Sharma, Dinesh Kartick and many other cricketers

Accounts handled: • Hutch(Now Vodafone) UP East & West, Uttarakhand and Rajasthan Circles, • LG Consumer Durables - Corporate, Air Conditioners, Microwaves and Vacuum Cleaners• Satyam CineplexesKey Role - Client Servicing, Brand management, and Communciation.• Product launches & Consumer research• 360 degrees Communciation strategy Television commercials Print( Newspaper, magazines and outdoor advertising). Rural Marketing incase of Vodafone.

Accounts Handled: • Coca-Cola India Pvt ltd –Regional capacity• Dabur India ltd – Chyawanprash• Active involvment in new business pitches for Zee news, BSNL, Ministry of Finance - VAT(value added tax), Baby care etc.Key Role - Client Servicing, Brand management, and Communciation. • Consumer Research specifically using Voxpopuli (one on one random interatcion with the consumers on video) tool

Account Handled: • DuPont - Crop Protection Products Key Role: • Work involves understanding the rural market to derive at a communication package for the product. Communication packages designed for Algrip, Almix, Avaunt, Kloben, Curzate• Key Project: The Home Store - Chain Store for home products • Instrumental in conceptualising the 99 Store, Sabka Baazar.• Other Projects: Standox - Auto Refinish Paint, Samsung- OMS( Optical media solutions) CD writers, Combo drives, DVD Roms • Work involves communication packages for end-consumers and trade promotion.

Account handled:• Usha Brita - Water Purification • Handled the launch of digital water guard, leading to several researches conducted all across the country• Other Project: Usha Lexux Furniture - Luxury Home FurnishingsKey Role – Client Servicing:• Communcation manager and operations• Consumer research.

Mba, Marketing

B. Com H, Commerce

Education record

Education record