Digital Marketing Executive
Current● Created and executed comprehensive content strategies from ideation to development● Designed and developed content, aligning with business goals and audience needs● Managed and optimized WordPress websites with a focus on UI/UX for better performance and user experience● Conducted keyword research and applied on-page/off-page SEO to boost organic search rankings● Executed and optimized LinkedIn and Google Ads campaigns targeting C-level executives for lead generation● Tracked and analyzed campaign data using Google Analytics and LinkedIn Insights, optimizing performance and planning future activities● Conducted A/B testing for ad creatives and landing pages to maximize conversion rates● Managed social media channels and email campaigns, increasing engagement through segmentation and personalized content● Designed visual assets for Google Ads and social media graphics● Created videos and visual content using Adobe Photoshop, Illustrator, and Premiere Pro for marketing campaigns● Implemented marketing automation to streamline workflows and track KPIs across campaigns● Enhanced website navigation, speed, and mobile optimization to improve user engagement● Retargeted website visitors on LinkedIn to improve conversion rates and nurture leads
