Prasoon Balara Email & Phone Number

I am a software developer strongly moved and motivated to build scalable solutions and expand my horizons with emerging tech.

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  Software Engineer

  Magicpin

  Jan 2023 - Present - Gurugram, Haryana, India

  Owned and spearheaded development of service driving over XX% revenue of the magicpin app. Further, implemented caching using Aerospike database to scale down latency to under 200 ms.Led the E2E development and revamp of the suggester page, implementing browse headers and advanced filtering capabilities allowing users better maneuvering through merchant results.Led onboarding of Tata Digital on SaaS buyer app on ONDC platform and provided solutions to cater to client’s exigency. This involved creating custom filtering, sorting and creating a metric dashboard using Google’s BigQuery service.Utilized API provided by OpenAI to tailor an AI prompt to improve tags taxonomy and creating a data pipeline to continuously write data into Solr databases using Kafka messaging system and ultimately automating the process of tag generation. This endeavor hugely impacted user-search interactions, increasing Daily Active Users (DAU) and increased merchant click by around XX%.Owned the locality-search service and integrated Google Maps API into the application’s architecture ensuring a constant backup result in case no native locality data is stored. Implemented caching system for the locality search component of the app while owning and managing the microservice.Migrated 3 major services from middleware to the backend effectively scaling down search page latency by XX% and suggestion page by XX%.