Analyst and Data Architect

Managed and led a team of analysts and developersPlanned, executed and controlled assigned GA and GTM projects, ensuring work performed complied with contractual requirements.Built GTM libraries for form tracking, carousel tracking etc which helped in improving analytics implementation efficiencies.Built GTM audit script using google appscript and tag manager API.Automated reporting workflows using google appscript and big queryIdentified opportunities to streamline GA/GTM workflow by adding and modifying processesCoached, developed and motivated team members, providing coaching and mentoring to junior analysts on GA and implementation techniques.

Identify and understand technical challenges and opportunities in business processesDesign the architecture of business-driven data science solutionsProvide strong leadership in defining and articulating innovative and practical technical solutions that address various business needs.

Heading Analytics division at iProspectLeading the deployment and consultation of enterprise analytics stack like GA 360, Adobe Marketing cloudDirect and develop strategic solutions that drive results on client campaigns & objectivesManaging a team of Data Analysts, Data Scientists and Solution Architects to identify opportunities and drive data insights. Developed custom reporting, algorithms, models and analyses across multiple channels/clientsOversee execution of data and analytics roadmap, including establishing projects for delivery

I consult clients on Data-Driven Decisions by making optimal utilization of various analytics tools like Google Analytics Premium, Apsalar, Appsflyer etc.

• Managing & optimizing Digital Marketing campaigns across various platforms like Google Adwords, Bing Ads, DBM (Double Click Bid Manager), GSP (Gmail Sponsored Promotions), Marin, Mobile and Display• Collaborating with Clients to understand their business objectives & goals.• Weekly & Monthly reviews with the clients regarding to performance compared to targets.• Co-ordination with internal departments like creative & social media in order to achieve Clients goals.• Planning & forecasting Monthly budgets & targets like leads, CTR, & CPCs.• Regularly experimenting & innovating in order to minimize CPCs, CPL & maximize client’s goals• Using Google Analytics to gain insights on website & landing page performance & then optimizing it accordingly• Suggesting new mediums like GSP (Gmail Sponsored Promtions), & Yahoo! Native ads to clients as & when they become available.• Account Auditing for new clients in order to identify missed opportunities.• Preparing proposal for new products with existing clients• Managing & Motivating a team of 3 search executives• Recruitment, Training and development of team members

I carried out a market survey and computed customer satisfaction index (CSI) for MIEL customers.Made corporate presentations to decision makers/influencers for branding and identifying new business opportunities in existing accountsNew lead generation and follow-up activities

Finding alternatives to increase revenues and market share for Budapest Christmas Fair