-Conceptualizing, designing, and executing an integrated communications strategy and marketing plan across various media to create visibility about the University, to attract talent both in terms of students and faculty. Build the overall brand of the University -Leveraging digital and social media to achieve the overall objectives of creating targeted levels of awareness, positive associations and intention to apply/recommend among the target audience. -Leading the work with brand, digital and… Show more -Conceptualizing, designing, and executing an integrated communications strategy and marketing plan across various media to create visibility about the University, to attract talent both in terms of students and faculty. Build the overall brand of the University -Leveraging digital and social media to achieve the overall objectives of creating targeted levels of awareness, positive associations and intention to apply/recommend among the target audience. -Leading the work with brand, digital and PR agencies to create impactful, timely and cost efficient outcomes. -Designing and executing an effective student outreach and engagement exercise across targeted schools- with the objective of attracting quality applications in line with the evolving aspirations of the university. -Building strong relations with school heads/counsellors and student ambassadors -Engaging students/teachers/parents through appropriately designed sessions and events -Represent the university at various important platforms and events to build the brand appeal -Building and coaching an appropriate team to achieve the above. Show less

1. Overall Brand Management 2. Ideation & Curation of content for all brand & outreach collaterals3. Conceptualization, Development & Maintaining the ISDI Website4. Digital & Social media marketing 5. Internal (Conceptualizing of ISDI Mumbai Design festival, Runway To Racks, Dialogues on Design) & External events, exhibitions, Road shows. 6. Admissions Outreach Support7. Activation, Print , Merchandise / Gifts / Giveaways, Public Relations-Responsible for overall… Show more 1. Overall Brand Management 2. Ideation & Curation of content for all brand & outreach collaterals3. Conceptualization, Development & Maintaining the ISDI Website4. Digital & Social media marketing 5. Internal (Conceptualizing of ISDI Mumbai Design festival, Runway To Racks, Dialogues on Design) & External events, exhibitions, Road shows. 6. Admissions Outreach Support7. Activation, Print , Merchandise / Gifts / Giveaways, Public Relations-Responsible for overall communications & content with key areas like digital / social media , print & publications, email marketing, overall creative & artworks, public relations & events & representing the school at many external industry & recruitment events.-Advise colleagues within IM-Mumbai on opportunities relating to the Indian market, and provide marketing intelligence on relevant areas impacting marketing and student recruitment within the region.-Plan & execute SEM strategies with budget allocation and ROI on total spend.-Agent Relationship Management and strategy development for increasing recruitment.-Worked closely with academic team for the fulfilment of various counselling sessions/ Workshops/ Seminars.-Develop action plans, provide expertise in response to student needs, and support and advise accordingly.-Develop and co-ordinate study skills groups or workshops in colleges and universities on topics such as Study India, abroad, test preparation, various career courses strategies and time management skills-Representing IM across a range of marketing activities including in-country education and recruitment exhibitions, also undertake independent visits within various states and deliver presentations about the IM-Mumbai at various events and organisations.-Analyze Campaign performance & KPIs to provide insights & optimizations-Engage with key influencers and drive action-oriented activities and monitoring website Traffic & Improve the SEPR. Show less

-Managing Sales, Leads and Enquiry of Website through digital platforms.-Offer advice regarding academics, extracurricular activities and assist student transfers seeking exemptions.-Strategies college events and encourage student participation; organize the annual graduation show.-Plan & execute digital marketing strategies for vast range of courses and site.-Indulge in activities promoting student intake such as planning, coordinating and organizing open house, education… Show more -Managing Sales, Leads and Enquiry of Website through digital platforms.-Offer advice regarding academics, extracurricular activities and assist student transfers seeking exemptions.-Strategies college events and encourage student participation; organize the annual graduation show.-Plan & execute digital marketing strategies for vast range of courses and site.-Indulge in activities promoting student intake such as planning, coordinating and organizing open house, education fairs, workshops, one-to-one student consultation and presentation in schools.-Plan & execute SEO strategies including Keywords Research, On/Off page optimization-Brainstorm and conceptualize marketing collateral, press releases and advertising write-ups.-Promote the brand through extensive coordination with advertising agencies, internal and external partners on all ATL, BTL, print and digital campaigns.-Manage the marketing budget and allocate expenses.-Design, execute & optimize Social media campaigns on LinkedIn, Facebook, Twitter, YouTube & Google+-Working closely with top management, sales, marketing, content, design, UX, customer services & SEO team to ensure consistent messaging and branding.-Challenged with growing an inshore education referral channel partner network-Established the Facebook page which now has 17,000+ likes to date.-Created Brand pull strategies in major schools in India (key evolving market) which reached more than 47 schools in various states Show less

SAP Techno Functional consultantDatabase server support, database migration , upgrades , etc etc-SAP NW System Installation-System Refresh-Installation of Business Objects on Sybase Database-Complete setup of a SAP system .-Migration of systems on Sybase Database-Kernel Upgradation-Disaster Recovery Drills -Download and Applying Support Patches & SAP Notes & Licences-Understanding and implementing changes as per EWA analysis-Creating RFC… Show more SAP Techno Functional consultantDatabase server support, database migration , upgrades , etc etc-SAP NW System Installation-System Refresh-Installation of Business Objects on Sybase Database-Complete setup of a SAP system .-Migration of systems on Sybase Database-Kernel Upgradation-Disaster Recovery Drills -Download and Applying Support Patches & SAP Notes & Licences-Understanding and implementing changes as per EWA analysis-Creating RFC Connections-Background Administration like scheduling background jobs and analyzing jobs-Transport Management-Client Copies-Raising OSS Message to SAP and Opening of OSS Connection-Oracle DB administration Using BR TOOLS-User Administration like Creating Users, Locking and Deleting Users-Backup and Restore of Databases . Show less