Preethi Kumar Email & Phone Number

San Jose, Ca, Us

New York, United States

- Developed a comprehensive naming recommendation for an internal interview tool, aligning with Atlassian's product naming conventions and brand identity to facilitate interview preparation, feedback submission, and employee referrals- Reimagined Atlassian’s external and internal event hierarchy and naming architecture to standardize event branding, including creating a detailed naming convention guide that improved consistency across Atlassian's event portfolio - Analyzed past and current naming briefs to create a value proposition and roll-out strategy for a new product, ensuring strategic alignment with Atlassian’s brand goals- Developed 2x2 matrices to evaluate Atlassian’s product portfolio, providing key insights in inform strategic decisions on product positioning and potential discontinuations Sprift

- Utilized Python for exploratory data analysis (EDA) on Amperon’s operational data, identifying carbon emission hotspots and inefficiencies using statistical modeling, regression analysis, and advanced data visualization techniques.- Applied advanced methodologies such as hierarchical clustering, network analysis, and multivariate analysis to uncover travel behavior patterns, assess emissions across departments, and model potential reduction strategies.- Delivered actionable, data-driven sustainability recommendations to senior stakeholders, leveraging insights from deep data analysis to propose solutions for minimizing carbon emissions and aligning with Amperon’s decarbonization goals.

San Francisco Bay Area

- Conducted a comprehensive competitor analysis of online thrifting apps, unveiling insights for an optimal GTM strategy- Executed market research through surveys and interviews, extracting user insights that drove feature determination.- Drove beta user feedback initiatives, leading to an increase in positive user sentiment and a drop in usability issues - Forged strategic partnerships with fashion influencers to create pre-launch excitement

- Performed market research for 88RISING’s annual Head in the Clouds Music Festival through surveying 700+ potential customers and leveraged the data to identify the ideal target market, gauge brand perception, define the ideal persona, pinpoint the unique value proposition, and identify factors inhibiting customer attendance at the festival- Conducted SWOT analysis and in-depth competitor case studies to uncover critical pain points, harnessed these insights to craft a dynamic and effective customer acquisition and brand strategy- Presented key takeaways from data analysis to 88rising Execs and provided long-term and short-term recommendations to increase customer retention

- Analyzed Habitot's current social media strategies to determine how to best increase engagement and acquire new followers- Learned the ins and outs of the instagram and facebook algorithms to determine how ads are targeted and altered advertisement strategies accordingly- Designed templates and created mockups for posts and stories to attract and maintain new audiences- Created multiple content creation calendars specific to each social media platform for different target demographics- Analyzed current feedback survey data and altered the survey itself to gather data better fitted to Habitot's needs

- Raised over $20,000 through various fundraisers and benefit concerts to provide educational support for impoverished children in Sri Lanka and in the local Bay Area community.- In charge of various fundraising efforts including finding vendors & venues, overseeing the budget for fundraising concerts, and delegating tasks to team members through weekly presentations and debriefs. - Oversaw the financials and gathered the materials to file for 501(c)3 tax-exempt non-profit status and statutory filings. - Developed and managed the database with all the sponsors, contributors, and donation amounts received in order to distribute the resources every month.

- Completed the rigorous Teacher Apprenticeship Program consisting of various musicianship tests and was one of the few High Schoolers offered a position on the faculty. - Led group vocal and piano classes, and early music awareness classes for under-five-year-olds and their families. - Taught vocal and piano lessons for students, in preparation for concerts, conducted student evaluations and parent conferences to track progress and provide feedback, and led music activities at parent open houses.- Prepared weekly lesson plans to create a structured class with engaging activities.

- Created due diligence & investment strategy guidelines, improved the portfolio company snapshots, and created the dashboard with KPIs. - Automated the deal flow tracker used for generating metrics for the quarterly board meeting and state reports.- Prepared presentations for the advisory board meetings, assisted in filing the quarterly state report, and gave feedback during investment pitches. - Worked with marketing team to drive webpage traffic on all social media platforms.

- Founded KnowU: a mobile application that allows users to identify health risks. - As CEO of a team of 4, conducted market research to determine target market and identify key features to include in our app. - Developed a pitch deck to highlight the business model, value propositions, go-to-market strategies, growth channels, and competitive landscape in addition to collaborating with the CFO on the financial projections. - Advanced through multiple rounds of pitches and was invited to the President's Business Challenge Semi-finals.

- Had 12 hours to produce a business idea, create a pitch deck, and pitch to C-level industry executives. - Built the final pitch deck that highlighted the business model, value proposition, go-to-market strategies, and competitor analysis that would be presented to the C-level industry executives. - Attended conferences with female entrepreneurs and learned about their journeys and the challenged they faced as well as received advice on starting a business.

Bachelor'S Degree, Economics And Data Science

Activities and Societies: Business Careers in Entertainment Club, Piedmont Consulting Group, Sustainable Entrepreneurship at Berkeley, UC.

Semester Abroad

Education record

Activities and Societies: National Honor Society

Education record

Activities and Societies: Spanish National Honor Society, Makers Club, Chamber Choir, Conservatory Chorus, and Applied Math, Science.