20+ years of handling market research across globe, spanning across top research agencies and client, as well as agencies .Electic mix of projects involving not only traditional methods but more innovative methods like mobile first survey, biometrics(facial coding, eyetracking, EEG), mobile ethnography, mobile tracking, social media research etc enriches my experience.My current focus is on artificial intelligence and machine learning and i am trying to explore different avenues to leverage them for better insightsSpecialties: Ability to integrate technology with research to get more closer to consumers.Strong analytical bent of mind. Knowledge of SPSS, XLstat, and current focus on new tools like python.Excellent leadership and mentoring skills. Known for out of box thinking and coming out with solutions, however complex the problem is