Priscilla Pennington Email & Phone Number

• Tasked with building out the team and strategy to enable growth at scale, aligning customer experience with overarching revenue goals. Reduced the time from contract signing to initial product usage by 29%
• Collaborated closely with the President and CFO to standardize all sales reporting and develop departmental dashboards to monitor key metrics, establishing a single source of truth to drive all organizational decision.
• Built out an organization wide Salesforce… Show more
• Built out an organization wide Salesforce strategy to better hold teams accountable and ensure alignment
• Established key client monitoring metrics to identify upsell opportunities and reduce attrition by quickly determining at risk clients Show less

• Integral part of the Radix Health / Relatient merger go-to-market team establishing the strategy to integrate both sales teams and develop the go forward growth strategy
• Responsible for managing and coaching a team of sales executives to drive new and upsell business across the ambulatory physician practice market
• Increased provider team sales 110% YTD in 2022 from the prior year and grew the win rate of the scheduling platform to over 70%

• Partnered with CRO to identify opportunities for process improvement and to optimize sales effectiveness by analyzing sales data, performance metrics, and market insights
• Defined the key performance measurements across the growth team and aligned reporting, training, and incentive programs with these priorities. Enhanced the sales process and customer satisfaction by driving a culture.
• Responsible for developing marketing strategy to… Show more
• Responsible for developing marketing strategy to drive lead generation. Managed the day-to-day relationship with an outside Digital Marketing Agency ensuring that demand gen and marketing strategies aligned with sales.
• Built out and managed the Implementation and Account Management team. Redesigned the sales handoff to client launch experience to optimize the efficiency of the Implementation team and increase client utilization Show.

• Implemented a company-wide Salesforce strategy
• Coordinated lead generation outreach with the marketing and business development reps to execute high impact campaigns driving new meetings
• Helped create a sales playbook and opportunity process mapping to improve win rates and accurate forecasting
• Developed sales training and onboarding program that significantly decreased ramp time for new sales execs
• Created a project managed strategy with Client Success & Strategy to… Show more
• Created a project managed strategy with Client Success & Strategy to streamline the onboarding of new clients Show less

Duluth, GA

• Exceeded quota 2008, 2011, 2012, 2013, 2014, 2015
• Top Sales Rep in 2012 & 2013
• Achieved President’s Club 2011, 2012, 2013, 2014, 2015

Masters, Bioengineering

Bachelors, Biomedical Engineering