Priscilla Lee Email & Phone Number

Cambridge, Massachusetts, United States

Los Angeles, Ca

- Execute 360° Brand marketing campaigns (Broadcast, Digital, OOH, Social, Paid Media, O&O, PR, Custom), Brand Systems/Brand Guidelines, and related projects from inception to completion with a focus on Prime Video as a US and global brand.- Manage communication and partnerships with cross-functional partner teams internally (Creative Directors, Brand Managers, Producers, Social, Print, Media, O&O, PR, Legal, Prime Video movie/show teams, Amazon Studios, Global Teams) and external stakeholders (Talent, Vendors, Guilds, Labels, Studios etc.) to plan and execute the overall campaign and timeline, obtain necessary creative and approvals, and manage creative delivery approach across disciplines. - Communicate and establish systems workflows and campaign production priorities, milestones, and deadlines with cross-functional, Series, Movies, and Global teams, and manage communication and assets between vendors, external partners, and internal stakeholders.- Keep creative development, production activities and asset management on track, and aligned with project timeline, budget and creative requirements.- Oversee and track creative budget, negotiate costs, and develop budget efficiencies.

Seattle, Wa

- Project manage and execute complex advertising campaigns with internal Sales, Design, AdOps, Quality Assurance, Account Management teams, and with external stakeholders.- Consult with advertisers on creative strategy and execution using historical advertiser and industry data, creative insights, and Amazon best practices. - Lead the planning and delivery of quality advertiser engagements to educate advertisers on Amazon policies and creative best practices to positively impact campaign performance.- Manage creative delivery and independently lead the troubleshooting of complex digital and technical issues surfaced during the campaign life-cycle.- Participate in both internal and advertiser-facing business reviews and provide insights that impact teams cross-vertical and cross-locale.- Deep-dive on data to develop and lead process and product improvement projects with internal and external stakeholders (i.e. work with various product teams to invent new or refine current tools and products) to improve cross-vertical/cross-locale efficiency.- Establish and standardize creative and operational best practices with advertisers to maximize creative performance and execute seamless campaign launches.- Mentor and train peers on Amazon products and policies, as well as advertising and digital media industry trends.

Los Angeles, Ca

- Supervise all digital, promotional, and custom programs including communicating direction between client and vendor and creative agency, managing production timelines and assets, cueing creative for client approvals, and trafficking/launching all media elements (standard, custom, promo, social, rich media).- Manage creative production of digital, promotional, and social elements of Sony Pictures Entertainment media plans and ensure creative is produced and executed per media campaign objectives.- Execute and provide recommendations on social influencer campaigns, copy, creative assets and act as liaison between the client, creative agencies, and publishers. - Assist in day to day campaign maintenance across all active titles in addition to leading client facing creative production on select titles.- Represent creative POV and deliver creative analysis and best practice recommendations to clients.- Mentored and supervised associate creative producers and summer interns.2017 Titles - Smurfs, Baby Driver, The Emoji Movie, Flatliners, Only the Brave, Jumanji2018 Titles - Peter Rabbit, Hotel Transylvania 3, Venom, Spider-Man: Into the Spider-Verse

Los Angeles, Ca

Hollywood, California

- Manage day-to-day media, marketing, branding and promotional operations for music, entertainment, and automotive clients, and act as main liasan between internal and external stakeholders.- Collaborate with creative team to strategize brand development and marketing strategies.- Create and design materials used for marketing and advertising purposes, i.e. proposals, correspondence, presentations, reports, events, pitches, promotional material, and collateral.- Design, develop, maintain websites, and web platforms.- Produce and publish social media content and digital/print media for clients.- Research, maintain, and report on marketing data to aid management of marketing direction.- Assist in arranging and coordinating special events and activations.- Manage internship program and new media hires.

Santa Barbara, California

Provide financial assistance and generate reports for specialized employer pension plans.

London, England, United Kingdom

- Interned Abroad as a Marketing and Events Intern at Quintessentially, a leading luxury lifestyle group based in London, England, United Kingdom- Helped market and launch their new business and social networking subsidiary, Quiverz- Created content and managed the company's main website and social platforms- Ran the marketing efforts and execution of summer business and social networking events

Bachelor’S Degree, Major: Communication | Minors: Multimedia Writing; Education

Activities and Societies: Kappa Alpha Theta Sorority (IT Director/Communications Director), UCSB Lambda Pi Eta Communication Honors.

High School Diploma

Activities and Societies: California Scholarship Federation, South Pasadena Youth Commission, California Association of Student Councils.