Priscilla Lee

Priscilla Lee Email and Phone Number

Associate Director of Project Management, Marketing and Brand at EF Go Ahead Tours | Ex-Amazon @ EF Go Ahead Tours
cambridge, massachusetts, united states
Priscilla Lee's Location
New York, New York, United States, United States
Priscilla Lee's Contact Details

Priscilla Lee personal email

About Priscilla Lee

360 marketing campaign manager, creative producer, and project management lead with a demonstrated 9+ year history of working in the media, marketing, creative, advertising, and entertainment industry. Employers include Amazon Advertising, Prime Video, global digital media agency Universal McCann, Education First, under high-profile clients including Google, Sony Pictures Entertainment, and Amazon Studios. Proven track record in team management, strategic planning, resource allocation, and process improvements; driving teams and projects to achieve organizational and business goals. Strong project management and digital media background in brand strategy, creative production, partner and vendor management, and 360 campaign execution.

Priscilla Lee's Current Company Details
EF Go Ahead Tours

Ef Go Ahead Tours

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Associate Director of Project Management, Marketing and Brand at EF Go Ahead Tours | Ex-Amazon
cambridge, massachusetts, united states
Website:
goaheadtours.com
Employees:
279
Priscilla Lee Work Experience Details
  • Ef Go Ahead Tours
    Associate Director Of Project Management, Marketing And Brand
    Ef Go Ahead Tours Sep 2022 - Present
    Cambridge, Massachusetts, United States
  • Amazon
    Campaign Manager, Global Brand | Prime Video & Amazon Studios
    Amazon Sep 2020 - Aug 2022
    Los Angeles, Ca
    - Execute 360° Brand marketing campaigns (Broadcast, Digital, OOH, Social, Paid Media, O&O, PR, Custom), Brand Systems/Brand Guidelines, and related projects from inception to completion with a focus on Prime Video as a US and global brand.- Manage communication and partnerships with cross-functional partner teams internally (Creative Directors, Brand Managers, Producers, Social, Print, Media, O&O, PR, Legal, Prime Video movie/show teams, Amazon Studios, Global Teams) and external stakeholders (Talent, Vendors, Guilds, Labels, Studios etc.) to plan and execute the overall campaign and timeline, obtain necessary creative and approvals, and manage creative delivery approach across disciplines. - Communicate and establish systems workflows and campaign production priorities, milestones, and deadlines with cross-functional, Series, Movies, and Global teams, and manage communication and assets between vendors, external partners, and internal stakeholders.- Keep creative development, production activities and asset management on track, and aligned with project timeline, budget and creative requirements.- Oversee and track creative budget, negotiate costs, and develop budget efficiencies.
  • Amazon
    Senior Campaign And Creative Manager | Amazon Advertising
    Amazon Jan 2019 - Sep 2020
    Seattle, Wa
    - Project manage and execute complex advertising campaigns with internal Sales, Design, AdOps, Quality Assurance, Account Management teams, and with external stakeholders.- Consult with advertisers on creative strategy and execution using historical advertiser and industry data, creative insights, and Amazon best practices. - Lead the planning and delivery of quality advertiser engagements to educate advertisers on Amazon policies and creative best practices to positively impact campaign performance.- Manage creative delivery and independently lead the troubleshooting of complex digital and technical issues surfaced during the campaign life-cycle.- Participate in both internal and advertiser-facing business reviews and provide insights that impact teams cross-vertical and cross-locale.- Deep-dive on data to develop and lead process and product improvement projects with internal and external stakeholders (i.e. work with various product teams to invent new or refine current tools and products) to improve cross-vertical/cross-locale efficiency.- Establish and standardize creative and operational best practices with advertisers to maximize creative performance and execute seamless campaign launches.- Mentor and train peers on Amazon products and policies, as well as advertising and digital media industry trends.
  • Um Worldwide
    Senior Creative Producer | Sony Pictures Theatrical Account
    Um Worldwide Mar 2017 - Jan 2019
    Los Angeles, Ca
    - Supervise all digital, promotional, and custom programs including communicating direction between client and vendor and creative agency, managing production timelines and assets, cueing creative for client approvals, and trafficking/launching all media elements (standard, custom, promo, social, rich media).- Manage creative production of digital, promotional, and social elements of Sony Pictures Entertainment media plans and ensure creative is produced and executed per media campaign objectives.- Execute and provide recommendations on social influencer campaigns, copy, creative assets and act as liaison between the client, creative agencies, and publishers. - Assist in day to day campaign maintenance across all active titles in addition to leading client facing creative production on select titles.- Represent creative POV and deliver creative analysis and best practice recommendations to clients.- Mentored and supervised associate creative producers and summer interns.2017 Titles - Smurfs, Baby Driver, The Emoji Movie, Flatliners, Only the Brave, Jumanji2018 Titles - Peter Rabbit, Hotel Transylvania 3, Venom, Spider-Man: Into the Spider-Verse
  • Um Worldwide
    Associate Creative Producer | Sony Pictures Theatrical Account
    Um Worldwide Oct 2015 - Mar 2017
    Los Angeles, Ca
  • Knockout Image Events & Marketing
    Digital Marketing Coordinator
    Knockout Image Events & Marketing Aug 2014 - Oct 2015
    Hollywood, California
    - Manage day-to-day media, marketing, branding and promotional operations for music, entertainment, and automotive clients, and act as main liasan between internal and external stakeholders.- Collaborate with creative team to strategize brand development and marketing strategies.- Create and design materials used for marketing and advertising purposes, i.e. proposals, correspondence, presentations, reports, events, pitches, promotional material, and collateral.- Design, develop, maintain websites, and web platforms.- Produce and publish social media content and digital/print media for clients.- Research, maintain, and report on marketing data to aid management of marketing direction.- Assist in arranging and coordinating special events and activations.- Manage internship program and new media hires.
  • Santa Barbara Pension Consultants
    Administrative Assistant
    Santa Barbara Pension Consultants Sep 2011 - Jun 2014
    Santa Barbara, California
    Provide financial assistance and generate reports for specialized employer pension plans.
  • Quintessentially
    Marketing And Events Intern
    Quintessentially Jun 2012 - Aug 2012
    London, England, United Kingdom
    - Interned Abroad as a Marketing and Events Intern at Quintessentially, a leading luxury lifestyle group based in London, England, United Kingdom- Helped market and launch their new business and social networking subsidiary, Quiverz- Created content and managed the company's main website and social platforms- Ran the marketing efforts and execution of summer business and social networking events

Priscilla Lee Skills

Social Networking Social Media Blogging Microsoft Office Event Planning Digital Media Digital Marketing Advertising Project Management Photoshop Social Media Marketing Brand Development Asset Management Campaign Management

Priscilla Lee Education Details

  • Uc Santa Barbara
    Major: Communication | Minors: Multimedia Writing; Education
  • South Pasadena Senior High School
    South Pasadena Senior High School
    High School Diploma

Frequently Asked Questions about Priscilla Lee

What company does Priscilla Lee work for?

Priscilla Lee works for Ef Go Ahead Tours

What is Priscilla Lee's role at the current company?

Priscilla Lee's current role is Associate Director of Project Management, Marketing and Brand at EF Go Ahead Tours | Ex-Amazon.

What is Priscilla Lee's email address?

Priscilla Lee's email address is pr****@****zon.com

What is Priscilla Lee's direct phone number?

Priscilla Lee's direct phone number is +124855*****

What schools did Priscilla Lee attend?

Priscilla Lee attended Uc Santa Barbara, South Pasadena Senior High School.

What skills is Priscilla Lee known for?

Priscilla Lee has skills like Social Networking, Social Media, Blogging, Microsoft Office, Event Planning, Digital Media, Digital Marketing, Advertising, Project Management, Photoshop, Social Media Marketing, Brand Development.

Who are Priscilla Lee's colleagues?

Priscilla Lee's colleagues are Mike Brown, Alex Pavone, Elena Forconi, Yvonne Courtney, Nilsen Schilling, Carly Brady, Madeline Wood.

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