Driving GTM, product positioning, research, and enablement for all Square APIs and SDKs. Developers can build business apps or custom solutions, and integrate them with our APIs and SDKs to help sellers improve operational efficiency, increase sales channels, and increase customer engagement.

Responsible for driving the growth and adoption of Square Payment APIs & SDKs (Terminal API, Mobile Payments SDK, Web Payments SDK, In-App Payments SDK, Subscriptions API, Invoices API) through marketing strategy, research, and enablement.

- Drove growth and adoption of Square Customer and Commerce APIs. Some key APIs in the portfolio that I actively focused on growing included Gift Cards API, Loyalty API, Customers API, Bookings API, and more.- Conducted quantitative and qualitative research to identify ideal customer profiles and omnichannel use cases of our APIs- Built GTM plans to bring new APIs and features into the market, and ran post-launch marketing programs to drive long-term growth and adoption of our APIs. This involved developing product narratives, identifying the right marketing channels, building creative assets, and enabling partnerships/sales teams.- Collaborated closely with stakeholders across product, partnerships, sales, engineering, and developer advocacy to enhance and grow the Square Developer Platform

- Expanded portfolio to drive PMM strategy for the following products/solutions within TB's ecosystem: POS, Cloud, Payments, and Multi-Venue- Led market research, GTM strategy and execution, positioning & messaging, sales enablement for my portfolio of products- Worked closely with cross-functional team members across Product, Marketing, and Sales to develop strategies and execute on tactics

- Led competitive intelligence, analysis of market trends and user research: Use insights and data found to inform the market/product requirements, segment needs, and positioning- Supported PMMs in GTM strategy, campaign execution, and sales enablement for a multitude of products

My role on Koodo Prepaid was centred on leading the portfolio's acquisition strategy. I drove the business forward by:1) Owning pricing and promotions: Designed pricing strategies and acquisition offers to promote subscriber growth and grow market share in the prepaid space. I was also responsible of all acquisition go-to-market, ensuring that all programs got delivered with proper market positioning and flawless execution.2) Driving the product development of large-scope projects: Collaborated with key stakeholders (e.g. product managers, creative partners, technical groups, etc) to build out our product roadmap and deliver on high-profile initiatives from inception to launch. One of these initiatives include launching Koodo Prepaid's first-ever Refer-a-Friend Program.3) Managing & owning KPIs: Acted as the go-to expert on Koodo Prepaid's acquisition performance, sharing recommendations based on analysis of metrics & insights. I was also responsible for conducting competitive evaluation and business casing on future product, pricing, and service initiatives.4) Collaborating with marketing communications to develop impactful traditional and digital media ads, while also strategizing with agency partners to bring strong creatives and advertising messages to life.5) Owning the Prepaid Device Portfolio: Managed Koodo & Telus Prepaid's device roadmap and strategy. This included owning the go-to-market, managing device pricing and partnership opportunities.

The New Ventures Group is a division in General Mills dedicated to building accelerator brands. The three brands I managed included Food Should Taste Good (FSTG), EPIC and Muir Glen. Key areas I focused on in my role included new product development, go-to-market strategy, and market research.

The Agile and Transformation Service Group was a new division at RBC dedicated to teaching teams how to apply agile project management to achieve greater efficiency. I was responsible for driving the awareness and adoption of agile methods and resources throughout the organization. This included rebuilding the strategy of our online learning platform and leading our internal marketing strategy.