At Arbonne, I focused on creating a seamless digital experience for our customers by leading a small, agile team dedicated to eCommerce innovation and the implementation of SAP Hybris. I oversaw the launch of strategic product initiatives that prioritized customer-centric design, from integrating payment solutions like Apple Pay to streamlining checkout processes. Through rigorous data analysis and iterative UX improvements, we reduced friction points in the purchase journey, leading to a 15% boost in conversions.I also introduced agile workflows, set new standards for story grooming and backlog prioritization, and collaborated closely with cross-functional teams to ensure that our product roadmap aligned with both customer needs and business goals. My role extended into fraud prevention as well, where I implemented UI/UX enhancements to mitigate fraudulent behavior, saving the company $55,000 in fees. This experience reinforced my passion for building digital products that not only meet but exceed user expectations.

At Washington Federal, I drove data-led personalization strategies, utilizing tools like Tealium to enrich customer profiles and optimize marketing automation. Implemented A/B testing that improved conversion rates by 40%, while resolving fragmentation in customer profiles to enhance user experiences. My goal was always to bridge customer needs with business objectives through improved UX, personalization with strategic planning and data analysis.

During my time at Amway, I led the global deployment of a data analytics platform across 122 countries, reducing licensing and development costs by half. I collaborated with teams across five regions to ensure the platform’s effectiveness in delivering insights and personalization. This role involved extensive cross-functional coordination and a dedication to user-centric analytics, driving a 20% increase in customer lifetime value through personalized recommendations.

At Amway, I combined my skills in development, user experience, and analytics to create data-driven solutions that elevated the digital experience for users across the globe. My role involved conducting in-depth user research and data analysis to guide UI/UX design decisions that significantly improved conversion rates and overall customer satisfaction.One of my key contributions was implementing a comprehensive tag management solution, which streamlined data collection and improved the accuracy of analytics, empowering our teams to make smarter, data-backed decisions. I also enhanced our eCommerce platforms by optimizing key areas such as cart, checkout, and product pages—resulting in an increase in auto-ship conversions and a lift in repeat orders.My work wasn’t just about technical execution; it was about translating insights into actionable strategies. I created training programs that empowered analytics teams across Asia and Europe to leverage these insights effectively, promoting a data-centric culture across global teams. This experience was instrumental in solidifying my passion for creating user-centered digital solutions that drive business growth.

As a Senior Web Designer at Meijer, I was at the forefront of creating engaging, visually appealing digital experiences that resonated with customers. I led the design of web and mobile applications, focusing on intuitive navigation, branding, and consistency in user experience. My role was part creative lead, part problem-solver, as I collaborated with cross-functional teams to bring complex ideas to life.One of my proudest achievements was leading the creative direction for Meijer WineList—a mobile application that paired wines with in-store recipes. This project not only received the RACie mobile design award but also demonstrated how thoughtful design can elevate the customer experience and drive engagement. I also spearheaded the Meijer MealBox project, which became a beloved feature for customers, enhancing their shopping journey and increasing product sales.My time at Meijer taught me the power of design in shaping customer experiences and cemented my belief in creating solutions that are both functional and beautiful. This role was foundational in my journey toward combining design with data and strategy to create impactful digital products.

This role marked the beginning of my professional journey. I had the unique opportunity to develop an online reservation system and refine the applications process, significantly enhancing our digital engagement. One of my key contributions was the creation of a new corporate intranet, which became a cornerstone for improved communication at that time. This role was a foundational chapter in my career, blending technology with strategic vision to lay the groundwork for future innovations.