Priyanka Bhardwaj Email and Phone Number

Marketing & PR (Hamleys India | Hamleys Play | The White Crow Books & Coffee)

- Formulate and execute pan-India social media strategy- Devise brand campaigns and marketing communication strategy- Associate with leading influencers and celebrities to create unique brand content. - Devise social media promotional strategy and develop content for private labels - Create content for and in association with brands that Shoppers Stop houses.- Develop a cross-channel social media strategy

• Formulate and execute brand campaigns, marketing communication strategy and media plan• Manage ATL marketing communication for the brand including print ads, outdoor, radio etc.• Coordinate with agencies for creation and designing of marketing collaterals, advertising artwork, shoots for seasonal campaigns, brand videos and all marketing communication materials.• Lead the development of communication content across all media channels• Developed Brand Architecture strategy for Phoenix Mils Ltd. group• Develop and oversee the PR communication strategy.- The PR value for the year increased by 64% compared to last year• Associate with leading content generation portals, celebrities & influencers to create unique brand content.- Successfully associated with brands like Harper’s Bazaar, Verve, LLB,• Curlytales, various B - Town and TV celebs.• Work in conjugation with more than 300 brands at the mall to plan and support their promotional campaigns.

 Associate with third parties to conduct their renowned IP’s at the mall Devise sales strategy for Phoenix Gift Card to reach out to the corporates and individuals. Formulate a strategy to boost the visibility of in - mall F&B brands. Manage the mall signage program for Kurla and Lucknow mall. Develop a signage manual which will act as a complete guide for all centers.

A part of PR and Digital Marketing Team