Priyanka Goyal Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

Retail Growth Strategy, Data Monetization, Retail Media, Data Exchange, Data Led Transformation, Ecommerce, Loyalty

Gurugram, Haryana, India

- Part of the NITI Aayog Behavioural Insights Unit team, led research and learning to curate and disseminate evidence-based best practices in applied behavioural science. - Launched a knowledge product – ‘Stories of Change’, a curation of 30 most innovative solutions from 15 NITI Aayog partners including TINI, Piramal Foundation, MicroSave etc., for The.

Gurgaon, India

Launched the popular gift registry concept in India adapted to local sensibilities. The platform leveraged the affiliate commission model with connections to top 50 Indian ecommerce websites - Shaped the vision for the business, defined the strategy and product roadmap. - Worked with the engineering and design teams to develop a user friendly and scalable.

Gurgaon, India

- Launched WStore – Whirlpool’s ecommerce site - Increased ecommerce sales by 130% with optimised marketing on Amazon and Flipkart- Led 40% growth of organic traffic for the brand website through rigorous SEO & google analytics reporting - Planned & executed content, amplification and optimization across social media and PR. Engagement grew 37% through.

Gurgaon, India

- Received the Whirlpool Pinnacle Award, 2013 - Global KitchenAid PR Council Lead, responsible for global influencer strategy and engagement guidelines- Led the marketing strategy to establish KitchenAid as the no. 1 premium kitchen appliances brand in APAC. Managed marketing spend of over USD 4MM - Was instrumental in transitioning the business from.

Clients handled - HUL - Skin Care and Foods, Vodafone Enterprise, IDBI Bank, Jet Airways, Kodak- BeBeautiful.com – Led the conceptualization and maintenance of HUL Beauty platform.- Led the initiative towards a Responsive & Personalised website which resulted in over 100,000 members within 30 days of launch campaign. - Achieved over 15% active fan bases.

Executed high ROI digital media campaigns for Canon - Cameras (Average: 1 - 2% CTR), with an annual billing of over INR 8 million; handled Lufthansa account, liaison with global teams to deliver projects with stringent guidelines

• Handled digital advertising and promotional campaigns, studied customer preferences and trends to assist the design cell
• Studied and analyzed business opportunities, when the US and Europe markets were facing a downturn. Led the initiative to enter the Dubai and local markets

• Design, manufacturing and retail of diamond and gold jewellery, ranging from INR 5,000 to INR 300,000 apiece
• Successfully delivered on the strategy to gain clientele in key tier 2 cities. Participated in city and national level exhibitions and serviced over 8 cities with annual revenue over INR 5 million
• Managed a team of freelance artisans to deliver the premium ‘make’ and negotiated with vendors to maintain low costs in the startup firm. Certified diamond grader, gemologist and… Show more Design, manufacturing and.
• Managed a team of freelance artisans to deliver the premium ‘make’ and negotiated with vendors to maintain low costs in the startup firm. Certified diamond grader, gemologist and jewellery designer Show less

Journalism Support towards various industry stories Covered important industry events like India International Jewellery Show.Interviewed representatives of World Gold Council, DTC and othersCovered Launches such as Rado, Orra etc.

Pgp In Management, Business, Management, Marketing, Digital Innovation And Related Support Services

Activities and Societies: Brand Coordinator, Marketing and Communication Council, ISB Chief Marketing Officer, Team Titans, ISB Super.

B.A, Economics

High School, Commerce, Maths

School Prefect Assistant Editor, Editorial Board Active Member of the Social League. Organised the annual fund raising activation