Retail Growth Strategy, Data Monetization, Retail Media, Data Exchange, Data Led Transformation, Ecommerce, Loyalty

- Part of the NITI Aayog Behavioural Insights Unit team, led research and learning to curate and disseminate evidence-based best practices in applied behavioural science. - Launched a knowledge product – ‘Stories of Change’, a curation of 30 most innovative solutions from 15 NITI Aayog partners including TINI, Piramal Foundation, MicroSave etc., for The Aspirational District Programme - Led amplification for data privacy behavioural experiments funded by Omidyar Network. Key findings… Show more - Part of the NITI Aayog Behavioural Insights Unit team, led research and learning to curate and disseminate evidence-based best practices in applied behavioural science. - Launched a knowledge product – ‘Stories of Change’, a curation of 30 most innovative solutions from 15 NITI Aayog partners including TINI, Piramal Foundation, MicroSave etc., for The Aspirational District Programme - Led amplification for data privacy behavioural experiments funded by Omidyar Network. Key findings presented to industry and government bodies in India & Kenya- Building brand and visibility for the Centre via enhanced digital presence (webinars, conferences etc.), PR (op-eds, quotes in industry stories, interviews), social media amplification etc. Show less

Launched the popular gift registry concept in India adapted to local sensibilities. The platform leveraged the affiliate commission model with connections to top 50 Indian ecommerce websites - Shaped the vision for the business, defined the strategy and product roadmap. - Worked with the engineering and design teams to develop a user friendly and scalable platform. - Developed the brand architecture and brand identity - Managed all channels of communication with focus on digital… Show more Launched the popular gift registry concept in India adapted to local sensibilities. The platform leveraged the affiliate commission model with connections to top 50 Indian ecommerce websites - Shaped the vision for the business, defined the strategy and product roadmap. - Worked with the engineering and design teams to develop a user friendly and scalable platform. - Developed the brand architecture and brand identity - Managed all channels of communication with focus on digital campaigns. Derived user journey to ensure high engagement via email marketing- Guided the team of merchandisers to maintain product mix across categories Show less

- Launched WStore – Whirlpool’s ecommerce site - Increased ecommerce sales by 130% with optimised marketing on Amazon and Flipkart- Led 40% growth of organic traffic for the brand website through rigorous SEO & google analytics reporting - Planned & executed content, amplification and optimization across social media and PR. Engagement grew 37% through blogs, infographics, newsletter, influencer outreach, app - Enhanced the sales force automation tool to streamline POS training,… Show more - Launched WStore – Whirlpool’s ecommerce site - Increased ecommerce sales by 130% with optimised marketing on Amazon and Flipkart- Led 40% growth of organic traffic for the brand website through rigorous SEO & google analytics reporting - Planned & executed content, amplification and optimization across social media and PR. Engagement grew 37% through blogs, infographics, newsletter, influencer outreach, app - Enhanced the sales force automation tool to streamline POS training, monitoring and reverse feedback. - On-boarded a new tool for ORM and led cross-functional training. Average TAT brought down to 2 hours from 24 hours- On-boarded social listening tool Brandwatch to map brand and category insights- Managed online media campaigns and creative, campaign optimization Show less

- Received the Whirlpool Pinnacle Award, 2013 - Global KitchenAid PR Council Lead, responsible for global influencer strategy and engagement guidelines- Led the marketing strategy to establish KitchenAid as the no. 1 premium kitchen appliances brand in APAC. Managed marketing spend of over USD 4MM - Was instrumental in transitioning the business from distributor led model to direct presence in key markets such as China, Australia & Japan. Managed distributor-marketing and A&P… Show more - Received the Whirlpool Pinnacle Award, 2013 - Global KitchenAid PR Council Lead, responsible for global influencer strategy and engagement guidelines- Led the marketing strategy to establish KitchenAid as the no. 1 premium kitchen appliances brand in APAC. Managed marketing spend of over USD 4MM - Was instrumental in transitioning the business from distributor led model to direct presence in key markets such as China, Australia & Japan. Managed distributor-marketing and A&P budgets- Launched brand & ecommerce websites- Established brand digital presence and visibility through innovative methods such as Kitchenthusiast Blog and Facebook activations, Lazada & TMall activations- Ensured global standards execution, POS, demo strategy across retail presence in APAC. Developed video product training material and organized in person and remote training for sales and demo teams - Led sponsorships in key regional culinary event like World Gourmet Summit, Asia Pastry Cup. Launched KitchenAid Gourmet Summit, an annual 3 days flagship event to engage food media Show less

Clients handled - HUL - Skin Care and Foods, Vodafone Enterprise, IDBI Bank, Jet Airways, Kodak- BeBeautiful.com – Led the conceptualization and maintenance of HUL Beauty platform.- Led the initiative towards a Responsive & Personalised website which resulted in over 100,000 members within 30 days of launch campaign. - Achieved over 15% active fan bases month on month among the core target group of 18-24 year old females through engagement strategies on Facebook- Launched… Show more Clients handled - HUL - Skin Care and Foods, Vodafone Enterprise, IDBI Bank, Jet Airways, Kodak- BeBeautiful.com – Led the conceptualization and maintenance of HUL Beauty platform.- Led the initiative towards a Responsive & Personalised website which resulted in over 100,000 members within 30 days of launch campaign. - Achieved over 15% active fan bases month on month among the core target group of 18-24 year old females through engagement strategies on Facebook- Launched the YouTube channel and produced the first series of how-to beauty videos - a Google content marketing case study- Led integrated global client campaigns, like Kodak Photobook campaign, generating over 60,000 leads within India among others Show less

Executed high ROI digital media campaigns for Canon - Cameras (Average: 1 - 2% CTR), with an annual billing of over INR 8 million; handled Lufthansa account, liaison with global teams to deliver projects with stringent guidelines

Handled digital advertising and promotional campaigns, studied customer preferences and trends to assist the design cell• Studied and analyzed business opportunities, when the US and Europe markets were facing a downturn. Led the initiative to enter the Dubai and local markets

Design, manufacturing and retail of diamond and gold jewellery, ranging from INR 5,000 to INR 300,000 apiece• Successfully delivered on the strategy to gain clientele in key tier 2 cities. Participated in city and national level exhibitions and serviced over 8 cities with annual revenue over INR 5 million• Managed a team of freelance artisans to deliver the premium ‘make’ and negotiated with vendors to maintain low costs in the startup firm. Certified diamond grader, gemologist and… Show more Design, manufacturing and retail of diamond and gold jewellery, ranging from INR 5,000 to INR 300,000 apiece• Successfully delivered on the strategy to gain clientele in key tier 2 cities. Participated in city and national level exhibitions and serviced over 8 cities with annual revenue over INR 5 million• Managed a team of freelance artisans to deliver the premium ‘make’ and negotiated with vendors to maintain low costs in the startup firm. Certified diamond grader, gemologist and jewellery designer Show less

Journalism Support towards various industry stories Covered important industry events like India International Jewellery Show.Interviewed representatives of World Gold Council, DTC and othersCovered Launches such as Rado, Orra etc.