Rently is a leading Prop-Tech SaaS company, offering innovative leasing solutions for Multi-Family and Single Family Operators.As Product Manager, I took on the exciting challenge of breathing new life into a longstanding product and spearheading its re-entry into the market. Teaming up with a talented Product Designer, we worked hand in hand to elevate the visual appeal and enrich the product's user experience.Through the customer discovery process, we found that application fraud was our audience's top concern. This insight informed the development of an advanced suite of fraud detection tools that differentiate our product in a saturated market.✅ Agile & SCRUM Leadership: Led two Scrum teams as Product Owner, managing the teams’ backlogs and prioritizing features based on business value, customer needs, and technical considerations. ✅ Product Roadmap: Created a winning product roadmap with input from sales and customers, resulting in the product line revenue growing at an annualized 142.89%.✅ Cross-Functional Leadership: Led cross-functional team to execute the product launch strategy, resulting in 39+ new clients acquired within the first six months of market entry.