Pronitha Shankarananda Email & Phone Number

Everett, Washington, Us

Creating a virtuous cycle of elevated Customer Experience and Employee Experience!

Everett, Washington, Us

Everett, Washington, Us

Managing Fluke's largest business unit with global product portfolio and driving vitality though key incremental and differentiated hardware and software NPIsCo-lead for transformative strategy and M&A due diligence

Everett, Washington, Us

- Recognized by "Connected world" magazine as 2019 Women in IoT Marketing- Drove 40% growth in IIoT Business- Built and currently leading the Product Marketing team for FRS. The team is responsible for marketing launch strategy and GTM strategy for new launches, campaigns; sales enablement and training - Led the successful launch (product development and commercialization) of IIoT sensor in an accelerated time frame of 3 months. Applied lean startup methodologies to development and commercial elements. - Driving critical growth initiatives involving cross-functional teams for improvement priorities: software activation and retention, strategic partnerships, engagement and renewal - Core team member driving the transformative strategy for the business group

Everett, Washington, Us

Responsible for launching and leading the IIoT sensor business unit Product ManagementCommercial Performance ManagementNew Product IntroductionProduct Life-Cycle ManagementProduct StrategyTechnology Strategy and Technology RoadmapsExpansion into new Products, Categories, and Markets Core team member of yearly strategy and market due-diligenceResponsible for product line management of condition monitoring business and Fluke Connect software accompanying it Post merger team integration team member

Everett, Washington, Us

End-User Research and SegmentationMarket Research / AnalysisCompetitor ResearchProduct Strategy / Lifecycle StrategyAdjacent Market Search and IdentificationBusiness Development & Acquisition Target ResearchEarly-Stage Project Management for New Product DevelopmentResponsible for customer needs discovery, segmentation, opportunity sizing, and analysis.

Cambridge, Ma, Us

• Thesis: "Empirical study and business model analysis of successful freemium strategies in digital products" http://dspace.mit.edu/handle/1721.1/98993• Elected member, Sloan Student Senate• Courses: Analytics Edge, Digital Marketing, Product Design & Development, Economics of Information• VP of Product Management Club• VP of Marketing Club, • Member of Technology and Design Club

San Francisco, Ca, Us

Created a short term and long term materials strategy and implementation plan for West elm furniture brand. The project was a part of MIT Leadership Lab - working with host organization (West Elm) to help lead in the sustainability front, using systems thinking approach.

• Choreographed, danced and managed operations of 4 contemporary Indian dance shows in Seattle• Coordinated fund raising for elementary education through one of the largest Bollywood dance shows of Pacific Northwest

Eindhoven, Noord Brabant, Nl

ACHIEVEMENTS:• Appointed first Woman Area Manager in Philips Lighting India in 80 years• Clocked growth of 38% in 2011 turnover compared to growth of 12% for national B2B channel business• Achieved growth of 273% in Retail-Hospitality and 358% in Office segment Key Account BusinessesMARKETING MANAGEMENT:• Conducted competitive analysis, market sizing, segmentation, lead generation programs and created sales enablement tools• Preparation of Annual Marketing Calendar for the area.• Organized state and national level marketing programs, panel discussions, energy seminars and forums for brand building• Launched new LED products with Go-To-Market programs by interacting with product and innovations team• Managing and increasing business extraction through Contractor Loyalty program • Spearheaded the Lead generation Pro-actor program for the area• Interact with product management and innovation team for insights into new product development and competition activity• Managing existing channel and appointing new channel partners for growing business in inadequately represented areas through segment adequacy and channel adequacy analysisAchievements:SALES MANAGEMENT:• Managed turnover and complete operation of professional (B2B) sales for state of South India – Karnataka• Led a team of 8 sales and application engineers and 8 Key Account Managers and Business Development Managers• Managed 17+ Channel Partners and over 70 extended sales force• Managed all marketing activities on retail premises of channel partners• Hired, trained and mentored sales and management trainees

Amsterdam, Noord-Holland, Nl

• Sector: Lighting, Business Unit: Consumer Luminaires (5 Months)o Conceptualized and executed a BTL Campaign to scale-up the newly launched Home Decorative lighting segment.o Successfully built brand category association with Philips, drove walk-ins to Philips Branded outlets and established Philips as the first branded player moving into the segment• Sector: Consumer Lifestyle – Kitchen Appliances (2.5 Months)o Sales familiarization stint – Analysis of current Philips Kitchen Appliances SKUs vs competition in rural TNo Coverage footprint benchmarking and developing a coverage and extraction model to increase Philips presence • Sector: Health Care (2.5 Months)o To explore and segment snoring attitudes amongst snorers, in order to gain insights into objective, concept, tone and targets for marketing communication for OSA range of Healthcare products.

Mumbai, Maharashtra, In

Key Deliverables and Achievements:• Devised Brand Positioning Plank based on the Consumer Portrait study and Purchase Drivers of SUV-Radial users for CEAT (subsidiary of Pirelli)• Purchase behavior analysis, consumer psychographic segmentation, competitor comparative analysis to arrive at a strategy to be a dominant leader• Awarded PRE PLACEMENT OFFER by RPG GROUP and ‘BEST SUMMER INTERN 2008’ AMONGST 112 INTERNS

Key Responsibilities and Achievements:• Promoted as a Tech Lead within 10 months of work experience – responsible for Overall Scheduled Completion of projects and Client Relationships• Managed new product/solution design and feature development of existing products which involved customer requirement analysis, writing of product requirement document, functional and technical specification, drawing of product insights, code development, cross functional work and deployment • Designed and Deployed Enterprise Project Management Tool, Project Reporting Tool and Source Control System for EXETER India office• Oversaw code design (C++, ASP .NET, HTML, SQL) and development of customized admission solutions for top US universities

Master'S Degree, Technology, Innovation And Strategic Management

Mba, Marketing, General Management

Be, Btech, Electrical And Electronics Engineering