Patrick Scott Email & Phone Number

London, Gb

London Area, United Kingdom

I help clients set up and maintain their marketing automation strategies across Salesforce, Pardot, Marketing Cloud and Hubspot. This involves building and testing Pardot Engagement Studios, designing email templates, forms and landing pages, building workflows, reports & dashboards within Salesforce, assigning permission sets and speaking with clients on a weekly basis to update project status and collect requirements.In addition I manage R3 Digital's own Pardot instance consisting of 10,000+ prospects including building landing pages, forms, emails, reporting and engagement studio campaigns. I work with the sales team and external partners to create engaging email communication, plan virtual and in-person events and create and distribute paid LinkedIn campaigns which have led to a 10% increase in lead generation.

London, United Kingdom

Email marketing and content creation experience for several monthly email campaigns, targeted at a delegate base of 60,000 clients. Email topics covered industry news and events marketing.Social media management including Facebook, Twitter, LinkedIn and Instagram using Hootsuite platform. Wrote copy and sourced stock images for all campaigns, ranging from course promotions to upcoming events.Designed layout and wrote copy for all emails, liaising with external departments and organisations on content.Created smart lists and application forms using Marketo to capture customer data and tailor emails to varying demographics.A/B testing experience, including using alternate subject lines and full emails. Analysed results for use in future campaigns.Salesforce CRM experience including changing customer email preferences, extracting customer data and monitoring success of awards submissions.Created UTMs for all email campaign and social media links, using a custom-made Excel spreadsheet. Analytics experience (Google Analytics) used to monitor campaign success based on UTM results. Led on answering customer queries on all company social media and liaised with external departments on queries when applicable.Managed cart abandonment emails for company website. Liaised with eCommerce partner on requirements and designed email templates.

 Led on the society’s quarterly newsletter, liaising with the editor to ensure the material is up to date and avoids errors. Led on undergraduate video competition project, designed and distributed promotional materials, organised a judging panel and developed a full communications plan for the awards ceremony. Played a major role in the launch of the new society website by writing new content, inputting on design & layout choices and ensuring the input of senior society members was reflected. Wrote tweets, created shareable graphics and developed a social media plan to maintain a good flow of online society activity.  Created a “style guide” to prepare journal authors to write media-friendly summaries of their papers. Updated current website with society news, upcoming events and media briefings, and undertook full audit of website content. Acted as a point-of-contact for over 400 attendees at the society’s annual conference and obtained signed consent forms for attendees speaking at filmed conference events. Organised communication materials (e.g. banners, branded pens) for society events and oversaw banner artwork design. Increased twitter followers by close to two thirds (1800) in 9 months following the implementation of a social media plan. Received three times as many entries towards the undergraduate video competition, compared to the previous year. Completed all new website content on time for December launch date, including obtaining profiles from over 70 senior society members. Arranged awards ceremony for undergraduate video competition winner and recruited senior university staff to attend and host. Completed a full audit of over 6000 website pages and transferred relevant content to new website in time for December launch date. Distributed posters for society conferences and competitions to over 200 universities, both within the UK and worldwide.

Poplar, East London

• Working in a six-person team on financially self-sustaining placemaking projects in Poplar.• Recruited over 30 new businesses into unused space owned by Poplar HARCA as part of the "Open Poplar" scheme. Responsible for all communications until project deadline.• Design and operate "EnterprisePPLR", an online enterprise network. Signed up over 50 businesses for website listings before the site’s launch date in April.• Produced a 4,500 word report on the feasibility of implementing a Business Improvement District in Poplar, which became first stage of a regeneration project.• Liaised with Tower Hamlets council to create a multi-district enterprise network.• Created several new partnerships representing Accents at networking events.

London, United Kingdom

• Processed invoices covering Poplar HARCA's 10,000+ social housing properties.• Contacted 100+ clients through phone and email regarding invoice payments and queries.• Balanced alongside the additional commitments of the CharityWorks programme. Was promoted to a new department in the 20 person finance team after 5 months.• Produced a 20 minute presentation analysing the suitability of Poplar HARCA's current financial system, as the first part of a review of the organisation's finance department.

• Deliver a specified role in a partner organisation (Poplar HARCA) as part of a highly competitive (140 places from 4,500 applications) charity graduate programme.• Attend monthly conferences, mentoring programmes and meetings with a cohort of 20 other CharityWorks trainees, alongside the commitments of my placement role.• Produced two “impact research” assignments (one 20 minute presentation and one 4,500 words report), focusing on current charity sector issues.• Promote CharityWorks at universities, contributing to an increase in over 500 applications for the 2017 compared to the previous year.

Clients include Editorial Office Ltd

• Taught children English language skills, grammar and sentence structure. Planned and taught lessons, both by myself and working with a senior supervisor.• Contributed towards staff meetings as well as taking part in community events.• Developed strong relationships with students and mentors despite obvious language barrier.• Kept a blog of my experiences, which won a competition and is being used to promote future British Council teaching programmes.

Ipswich, United Kingdom

Through this volunteer role I was responsible for taking customer payments and donations, as well as restoring the cash float at the end of every working day. I also rearranged shop displays during particular seasons and events, such as the Christmas period.I often return to this role when I am available in-between university terms.

Ipswich, United Kingdom

Was responsible for general bar duties. These included collecting empty glasses, cleaning tables, cellar maintenance and behind the bar work.

Master Of Arts - Ma, History, Distinction

Bachelor’S Degree, History And Economics, First Class Honours

Activities and Societies: Reading University Singer Songwriter's Society (RUSS) - Vice President

Education record