Phuc Tran Email & Phone Number

- Collaborated with BD budget teams to plan, optimize, and monitor performance, ensuring effective budget management based on test A/B testing outcomes.- Coordinated monthly meetings with the MKT/ Seller Management team to gather business context and set budget-planned targets.- Monitored monthly campaign budget actuals and targets and streamlined monthly.

- Created and maintained dashboards focused on Mall seller investment, Shopee Premium following up with ad hoc analyses and closely monitoring seller performance.- Define and track key metrics to evaluate ROI of marketing initiatives.

Ho Chi Minh City, Vietnam

- Learning languages, tools and skills: Beautiful Soup, Python, SQL, Jupyter Notebook.- Collecting, analyzing and displaying data with Google Data Studio. Building Machine Learning and Deep Learning models with Scikitlearn and Tensorflow (such as Object classification, Facial Recognition, OpenCV - Handwriting OCR for Vietnamese Address, Hand-on projects.

Ho Chi Minh City, Vietnam

- Evaluate and define business metrics, democratize data by building and socializing decision tools (dashboard, reports).- Assist Marketing Team to run Retail Campaign and analyses that lead to actionable insights to growth the business.- Collaborated closely with the national sales manager and sales team to achieve short and long-term revenue.- Converting.

Master Of Artificial Intelligence, — Data Science, Engineering & Technology

Bachelor'S Degree, Digital Business