Puja Patel Email & Phone Number

New York, NY, US

New York, NY, US

Commerce Township, Michigan, US

Chicago, IL, US

• Lead vertical strategy and deliver actionable insights; Collaborate with cross-functional partners to execute data-driven changes across all direct channels (web, creative, email, push, search, social, affiliates.
• Drive integrated marketing approach for Groupon’s largest brand partners; Spearheaded Costco campaign that resulted in 185K+ units in 20 days
• Built and run $10M+ paid media business; Strategize with cross-functional partners to design program and establish budget, campaign KPIs and target audiences, execution, optimization, and reporting
• Execute and present reporting and analysis for programs, serving as the go-to resource in determining marketing campaign effectiveness; +84% improvement in vertical email monetization through customer journey analysis.
• Manage and onboarded 2 direct reports; Hosted digital lunch and learns related to analytics, marketing, merchandising and innovation

• Led marketing and merchandising strategy for 20+ contracts and clients; Delivered on KPIs for brand awareness, engagement and ROI
• Created strategic content calendars based on product activations, key search terms, promotions, email marketing and collaborations; Grew social media following for apparel brand +322% in 2 months
• Developed and strengthened partnership programs to leverage influencer and affiliate content for brand activations
• Improved business analytics processes and supply chain strategy; Increased profit margins for apparel brand +60% by establishing new relations with factories
• Led business development efforts with major retailers; Increased wholesale accounts for accessories brand from 0 to 4 in under 3 months
• Negotiated deal terms and create SOWs to identify opportunities for existing and new partners

New York City, NY, US

• Led the $70M gifts and headwear businesses; Responsible for category P&L, growth and sales by establishing and delivering merchandising, product development and design strategy
• Accountable for building seasonal product lines for Target, Kohl’s, JCPenney, Nordstroms, Macy’s, Walmart, etc.
• Identified and managed relationships with 30+ vendors; Traveled to base of supply (overseas) to communicate strategic intent, develop product, conduct trend research and cost-engineer
• Delivered compelling and cohesive product setups for showrooms & nationwide trade shows; Presented concepts and product lines to retailers and executives

Columbus, OH, US

• Managed website merchandising, copy and assortment layout through the content management system (CMS)
• Instrumental in sourcing 50+ ecommerce exclusive styles, building out a compelling product assortment and leveraging data to enhance the site experience
• Played an integral role in companywide customer intimacy task force; Conducted store visits, focus groups, tween events and competitive shopping and presented findings in town halls

US

• Drove assortment strategy for bra categories (80+ skus) by collaborating with cross-functional teams to plan and influence product development, pricing, promotions, visual placement, and trend
• Led and contributed to presentations of selling analysis, trend ideas, and business strategies; Created a three-year innovation pipeline and presented to the chief executive officer/leadership team