ATL Campaigns : Currently responsible for strategizing and executing National ATL campaigns for Tata Sky- Built the first purpose led campaign for Tata Sky – Khidki, to build a strong emotional connect with consumers- Winning by going Local – Built a strategic plan to target key competition states through extensive work on market understanding and driving a 3 month intensive campaign across all mediums. Executed this for the states of Gujarat & Punjab. The “Taur Vakhri” campaign in… Show more ATL Campaigns : Currently responsible for strategizing and executing National ATL campaigns for Tata Sky- Built the first purpose led campaign for Tata Sky – Khidki, to build a strong emotional connect with consumers- Winning by going Local – Built a strategic plan to target key competition states through extensive work on market understanding and driving a 3 month intensive campaign across all mediums. Executed this for the states of Gujarat & Punjab. The “Taur Vakhri” campaign in Punjab led to business gains of ~30% - Chartered a growth strategy to fight the tough cable market in South. It saw development of a special 199 product and a campaign for driving acquisitions, resulting in the highest ever MS in South and an increase in brand metrics by 10%- Built a PAN India acquisition campaign - “No Samjhauta” for capturing the huge business opportunity from cable post tariff order implementation. The campaign saw business grow by 89% in the month of March – July 19- Worked with Zee to develop the first Co-Branded campaigns with a broadcaster at Tata Sky using an effective Print & Radio strategy to target cable blackout markets Strategic Projects - Brand Building- Worked with the leadership team of Tata Sky and Ogilvy to redefine and codify the Brand Purpose of Tata Sky. - Bringing consistency in communication – Worked on defining the entire look, feel and tone of the brand to make the brand more distinctive and memorable. The new, “Windows” look was launched across mediums with the Khidki campaign- Collaborated with the research team to institute creative testing capacity at Tata Sky including the use of Neuro Science.Media Planning - Liaised with Media agency to develop effective media plans basis campaign objectives. Executed multiple media innovations and an ambitious project on Media Best Practices adoption with E&Y to make Tata Sky the best in the industry Show less

- Responsible for building marketing plans for acquisitions to platform and growth of the Tata Sky Mobile App- Developed IMC for ATL campaigns for Tata Sky. - Managed Media spends for ATL campaigns- Led the development of POS material at Tata Sky. Worked with cross functional teams to ensure regular and timely deployment- Worked on brand development and category growth initiatives with the insights team. Commissioned an OTT Brand Track for Tata Sky from scratch.

Led Sales and Distribution for South Gujarat including two critical business towns of Surat and Vadodara : An overall monthly revenue business of 2.85 Cr and 31.5k annual acquisitions• Led a team of 4 direct, 27 indirect reportee's and 10 distributors in both Trade and Modern Trade verticals• Best performer in Central region for controlling Churn, an organizational priority; from 13% to 6%(M2 Decay)• Achieved acquisition growth of 31% in the month of October and 9% YOY growth in… Show more Led Sales and Distribution for South Gujarat including two critical business towns of Surat and Vadodara : An overall monthly revenue business of 2.85 Cr and 31.5k annual acquisitions• Led a team of 4 direct, 27 indirect reportee's and 10 distributors in both Trade and Modern Trade verticals• Best performer in Central region for controlling Churn, an organizational priority; from 13% to 6%(M2 Decay)• Achieved acquisition growth of 31% in the month of October and 9% YOY growth in Sep-Oct cycle• Airtel Freedom Pack Pilot – Got the opportunity to counter a competitor driven pilot in Surat. Increased APD by 50% giving serious blow to competition . Got appreciation from National Sales Head Show less

A platform for exposure to multiple functions within the organization. Ranked among Top 3 MTs in a batch of 18Did multiple stints in domains like Brand Marketing, Commercial : New Product Development, Customer Operations, Content, Sales and Distribution and Field Service Delivery

Worked with the Brand Development team of Radiant(RIN)Project A: Analyze the pilot deployment of Radiant (RIN) social mission in India, Brazil and prepare campaign brief for 2016 launch- Worked with global brand teams, partner institutes to understand current execution- Identified triggers, barriers, motivators and reinforcers- Liaised with MR agencies conducting 4 FGDs and 16 DI’s to understand impact on detergent TG and measure the change in brand regard- Piloted suggested… Show more Worked with the Brand Development team of Radiant(RIN)Project A: Analyze the pilot deployment of Radiant (RIN) social mission in India, Brazil and prepare campaign brief for 2016 launch- Worked with global brand teams, partner institutes to understand current execution- Identified triggers, barriers, motivators and reinforcers- Liaised with MR agencies conducting 4 FGDs and 16 DI’s to understand impact on detergent TG and measure the change in brand regard- Piloted suggested recommendations after discussions with Innovation, Supply Chain and Brand Building teams for execution feasibility- Proposed a 6P, quarter-wise launch plan for 2016 in India, Brazil and an initial global roll-out plan impacting more than 10 million livesProject B: Collaborated with a SALT Singapore to build a white paper helping Radiant become thought leaders in the area of livelihood skills Show less

Project Scope: Development of a sustainable model for Project Uttejana to establish stable revenue streams to serve underprivileged students - Conducted in-depth interviews with 24 teachers and 180 students to understand the pain points in the current level of education system- Formulated a strategy to connect with corporate mentors to educate children. Initiated a social media campaign to increase awareness - Generated the required monthly funds, INR 15000/- for Project Uttejana… Show more Project Scope: Development of a sustainable model for Project Uttejana to establish stable revenue streams to serve underprivileged students - Conducted in-depth interviews with 24 teachers and 180 students to understand the pain points in the current level of education system- Formulated a strategy to connect with corporate mentors to educate children. Initiated a social media campaign to increase awareness - Generated the required monthly funds, INR 15000/- for Project Uttejana to run effectively and enrolled 10 corporate mentors- Created a Social Media Campaign for the NGO. Developed video content for its 'Mission 1000' aimed to train more than 1000 women in the area of Self defense. Show less

Responsible for the complete coordination of testing and approval of multi-sourced parts for mass production of 15 models- Led a team of 3 members. Approved 250 parts along with failure analysis and countermeasure implementation for rejected parts- Spearheaded project for development of green field vendor M/s Endurance for supply of shock absorbers to HMCL- Cross functional team member, LEAP20: A major cost reduction and benchmarking project with Mckinsey to increase profitability… Show more Responsible for the complete coordination of testing and approval of multi-sourced parts for mass production of 15 models- Led a team of 3 members. Approved 250 parts along with failure analysis and countermeasure implementation for rejected parts- Spearheaded project for development of green field vendor M/s Endurance for supply of shock absorbers to HMCL- Cross functional team member, LEAP20: A major cost reduction and benchmarking project with Mckinsey to increase profitability. Represented R&D testing team in the process resulting in the reduction of cost of Hero Splendor by INR 500 per vehicle Show less

- Implemented a complete overhaul of 12 critical workstations of the 190 analyzed for Ergonomic Safety at HMCL’s Haridwar Plant- Conducted a Market research project for Hero Advantage program in rural belt of Punjab. Visited 18 Dealers/SSP’s of Hero MotoCorp and interviewed more than 500 customers to gauge level of awareness and effectiveness of the program