As the Director of Marketing and Communications I will serve as the SALOC liaison with the NCAA on all marketing and communications activations in support of city-wide planning related to the 2025 Men's Final Four and general projects assigned by the Managing Director and Executive Director. #mfinalfour

Founder and curator of cultural event and news content happening in and around San Antonio to an online audience of over 60,000. Also host of a weekly local events segment on KSAT12 News called "Puro Picks".Manage a wide menu of services including integrated communications, social media marketing, content creation, influencer marketing, public relations, digital marketing, innovative event creation and execution, experiential marketing and branded entertainment.

Managed accounts on a day-to-day basis through communications, marketing, public relations, and crisis communications. Executed strategic and integrated communications and marketing plans for agency clients. Strategized, wrote and edited communications materials and client-facing documents. Supervised client/project budgets and timelines. Managed and conducted all levels of media relations. Oversaw the seamless integration of digital, social and emerging channels into communications strategies and activations. Managed all client deliverables including campaign elements, spreadsheets, memos, status documents, proposals, and other account maintenance documentation. Provided editing, proofing, and quality control on client deliverables. Coordinated and executed vendor/partner and client meetings. Created synergy and collaboration with internal counterparts and departments for fully integrated output.

Oversaw public image and communication efforts of the District while managing internal/external communications that include weekly email newsletters, quarterly printed newsletters, public access television show production, press releases, requests for coverage, speech writing and event materials. Other duties included managing relationships with public affairs, managing web and social media presence, and coordinating special events.

I was hired by Folo Media, an editorially independent affiliate of The H. E. Butt Family Foundation, in late 2017 as their Community Engagement and Events Coordinator. Shortly after I joined the organization, they hit pause on their work so they could reorganize their efforts to tell stories about San Antonio’s inequity crisis. For seven months, I worked with the editorial leadership to continue our learning about distressed communities in the city. I worked on: Coordinating community feedback events within low-income San Antonio neighborhoods.Researched and created directories of local, regional and national non-profit community engagement organizations.Created directories of local, regional and national stakeholders working on economic segregation and inequity issues. Met with community engagement departments of non-profit organizations nationally to develop a better understanding of gaining trust and support from local communities and how to best create media sensitive to and appreciative of their stories. Assisted the Foundation’s Communications department in the development of social media strategies for their core programs.

As Campus Director, I was there to inspire and ensure that all campus personnel apply The Iron Yard’s mission, values, culture and teaching methods so that The Iron Yard’s program is delivered properly; to operate the assigned campus with fiscal prudence; promote The Iron Yard’s brand and mission through community outreach; to manage all programs, engagements, and activities in the assigned campus; and to inspire all team members in the appreciation and expression of TIY Mantra and the notion that the Iron Yard exists to create exceptional growth and mentorship for people and their ideas through tech-focused education.

Responsible for story assignments, copy editing, online contentcreation, social media content, plus responsibility of ten to twelve reporters andproduction staff. Also assisted in marketing, public relations, and mediapartnerships for both La Prensa and La Prensita. The La Prensa Newspapers wereweekly, bilingual, community resources that had a distribution of 60,000 issuesper week throughout San Antonio and surrounding areas.

Built strong relationships within San Antonio's cultural and nightlife community, targeting consumers ages 21-35. Identified 4-6 gatherings and happenings per week for product seeding. Facilitated product pick up and delivery for all opportunities. Participated in weekly status calls to discuss upcoming opportunities and recap completed activity. Provided monthly recap of all activity, including results and social media “wins.” Provided monthly report of interesting local market activity and trends Identified and assisted in development of new potential sponsorships. Localized themed national campaigns such as Dos XX Summer Challenge and Dos XX Masquerade. Received award for most social media recognition of product distribution.

Director of marketing and public relations for Maverick Music Festival. Also involved in festival creation to complete execution through logistics, production, talent buying, brand development and design, budget management, vendor procurement, sponsorship attainment. Responsible for coordinating marketing efforts to sell over 3,000 tickets to this first year festival resulting in an advance sell out.

Took lead on public relations and project management for District 3, including utilizing social media platforms, researching, integrating, and monitoring special projects - as well as managing the planning, marketing and logistics of events. Also responsible for researching, reviewing, and submitting to City Council Project Funds, and acting as the liaison for the Office of District 3, its constituents, and the City of San Antonio.

Responsible for creating and maintaining all social media platforms for a varietyof clients, as well as utilizing Constant Contact, creating press releases, eventpostings to community calendars. Worked with local radio, television and printmedia outlets, establishing rapport and working relationships to further clients' public relations and marketing goals. Also produced community and social events per client needs.

Welcomed and provided front-line customer service to all guests of the Academy, including students, parents, and visitors. Tracked all incoming and outgoing calls to generate daily leads lists and earn new business. Administered registrations, scheduling and accounting for 200+ students, as well as taking lead on both traditional marketing and overseeing social media.

Responsible for development, communications and coordination of all events, including staffing and training, as well as the management of all social media platforms and traditional promotions. Organized the brand's launch parties and monthly live music showcases, as well as assisting in sales efforts. Also served as public relations and marketing specialist for all brands under the HANNAH SOL umbrella (El Perrito Tequila and SOAH Tequila).

Working alongside a team and with supervision, developed, maintained, and promoted all sales initiatives, represented the Magazine as spokesperson, and took lead on managing all writers, photographers, and graphic contributors.