Peter Atkinson Email & Phone Number

Ottawa, Ontario, Canada

Developing branding, marketing and customer service strategies for Navigar, PIPSC's smart learning platform.The Navigar Learning Platform is a uniquely powerful web app that combines expert data on the future of work with PIPSC’s knowledge of labour markets and members' deep understanding of their job and career goals.Navigar helps them create a.

Ottawa, Canada Area

• Developing branding, marketing and customer service strategies. ServicePlus offers preferred rates and discounts at some of Canada's most popular retailers exclusively to over 130,000 professional employees of Canada's.
• Used continuous improvement based on data and industry best practices, averaging 18% YOY member per year for the past 5 years.
• Website traffic up over 400%, with increases in time-on-site, pages/visit
• Write all copy using the brand voice to drive exceptional email open, (50+%), and clickthrough, (15+%), results to drive member growth and usage.
• Manage ServicePlus databases on website and Mailchimp to ensure accuracy and cross-compatibility.
• Built out Mailchimp database to deliver segmented email content by user profile: increased subscirber base by over 300%

Ottawa, Canada Area

Contracted by PIPSC to develop project plan for Professionals Canada project. Scope included branding, marketing, sales, IT requirements and development of service plan for the proposed organisation.

Ottawa, On

• Working to engage members to share a vision of a sustainable, national quality of life after work.
• Implementing innovative and effective strategies to grow the organization
• Innovating to deliver excellent results in retention, (increased to 95%), engagement & recruitment, (10 - 15% annually over baseline)
• Maintaining Net Promoter Score of 60+
• Designed, built and managing e-commerce strategy & platform
• Designed and managing the cross-channel acquisition strategy including PPC, SEM, SEO

Ontario

• Worked with not-for-profit organizations including libraries, farmers' markets and municipalities to match resources and customer needs to strategic goals to better serve their communities.
• Developed innovative solutions strategies that build loyalty and services to fulfill the commitment to the community.
• Designed, researched created content and publish a web strategy for Ontario libraries to meet local market needs, drive community development, marketing using online tools, (The Library 2.0 Toolkit); presented to.
• Identified and developed opportunities for technology-based solutions to meet mission goals
• Evaluated provider technologies & features, security & privacy protocols. Reported on accessibility compliance, including recommendations for current and future enhancements.
• Delivered staff training and seminars/webinars on technology and service for municipal and county library systems.

St. Thomas, Ontario

Part of the dynamic team looking for Industrial Revolutionaries to take the STIR Challenge to revitalize the local economy; the winner gets 10k square feet of factory space rent-free for a year, along with over $70k in services.

St. Thomas, Ontario/White Plains, New York

• This was a new position within the company, created to design the company's first strategic five-year plan for online customer service and then support its implementation across the online channels.
• Aggregated my experience in the previous operational roles with the company to map out the customer service experience online to integrate customer service at every touch point to maximise retention and revenues.
• Scope included forecasting growth, identifying new technologies, working with technology, marketing & design teams to complement their goals and road maps and evaluating operational impacts on the E-Service team.

St. Thomas, Ontario

• Joined the company to lead the expansion of the online customer service team
• Started out with just email and web assist phone calls. Managed 25%+ YOY growth in service interactions, additional websites and expansion to include chat, web self-service and social media/web 2.0 applications.
• Established industry-leading service strategy to improve customer retention and revenues
• Evangelised online customer service within the company and led the integration of customer service, web development & marketing teams to improve marketing and website effectiveness, slash response time for fixes.
• Built and led the e-service team of 130 staff in 4 countries with a highly engaged team culture, operational processes and technology-based innovations to deliver on the overall goal of driving loyalty to improve the.
• Team consistently ranked Top 2 within the contact centre organisation in job satisfaction, engagement, trust and leadership, Bottom 2 in attrition.

St. John's, Newfoundland

• Designed and managed the successful re-launch of Clickrewards, an online loyalty shopping portal growing to over 5 million members. Designed strategy and managed daily operations including all aspects of marketing.
• Created and implemented the marketing and strategic plan when the company was acquired and re-launched; re-engaging 4+ Million members who had lost their accumulated points balance in a prior bankruptcy.
• Developed brand strategy and marketing plan for re-launch.
• Responsible for site design, partner selection and contract negotiation, usability, ongoing content and all communications.
• Successfully re-established loyalty shopping portal; increased to 5.4 Million registered users with revenue growth averaging 12% per month

Calgary, Canada Area

Applied marketing, international markets and technical knowledge as consultant to Trans-Canada Pipelines, (for their first ever major inventory online disbursement project, valued at $60 Million) and e-business start-ups across Canada.

Singapore

Transferred to Singapore office to help deal with the impact of the Asian monetary crisis. Resulted in 83% increase in client base and 3 new markets.

East Grinstead, England & Aix-en-Provence, France

Brought in to stabilize European presence, deepen personnel pool, increase sales after a challenging year. Resulted in 300% increase in revenues and a solid operational team.

Irvine, California

Researched and identified new markets in North and South America, Europe, Asia and the Middle East for the launch of loyalty marketing programs. Secured contracts in 15 countries in South America, Europe, Asia and the Middle East. Senior trainer for all HMC Group sales personnel.Developed marketing content and plans.

Based in the Ottawa office, expanded client base by 250%. Recipient of Supplier of the Year for local chapter of Meeting Planners International. Wrote HMC sales collateral and press releases for national and international release.