Peter Atkinson Email and Phone Number
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A passionate strategic customer experience executive with extensive operational experience in both online and offline marketing, sales and customer service. Get the customer experience right and you can accomplish all your goals.* Vision: I take strategic goals and boil them down to the operational implementation. * I understand the difference between leading and managing and the need for both. Teams I lead are highly engaged and extremely effective. * An excellent communicator, I know that clear communication starts with listening. Strong communication skills help me to learn, build support, implement and lead.* I love data. Whether website analytics, user surveys or customer interactions, it has to be gained and used wisely. And, like communication, it flows in multiple directions. * Accountability: I love it. Give me a goal and I'll work out a way to reach it. * Passion: I look for challenges, not jobs. Something that's going to make a real contribution to an organization's future. Something that motivates employees and engages customers. * Positive attitude: I problem solve with confidence and deliver realistic solutions that work. I deliver all of the above with integrity and a commitment to building lasting customer relationships.Specialties: * 15+ years experience developing innovative and effective industry-leading customer loyalty strategies that improve the bottom line* Extensive online experience including marketing, e-commerce, social, and multi-channel sales and service* Innovative problem solving; connecting disparate dots to come up with effective solutions* An effective team builder, leading teams to exceptional performance* Bilingual: English, French
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Digital Community Builder - NavigarPipsc Ipfpc May 2024 - PresentOttawa, Ontario, CanadaDeveloping branding, marketing and customer service strategies for Navigar, PIPSC's smart learning platform.The Navigar Learning Platform is a uniquely powerful web app that combines expert data on the future of work with PIPSC’s knowledge of labour markets and members' deep understanding of their job and career goals.Navigar helps them create a personalised training plan that’s based on current skills to find the ones they need to advance their. -
Digital Community Builder - ServiceplusServiceplus/Pipsc Feb 2019 - May 2024Ottawa, Canada AreaDeveloping branding, marketing and customer service strategies. ServicePlus offers preferred rates and discounts at some of Canada's most popular retailers exclusively to over 130,000 professional employees of Canada's federal and provincial governments and not-for-profits.Tasked with re-invigorating the site through marketing, content development and a brand review/revamp. Responsible for increasing revenue, member engagement and growth through the ServicePlus program.• Used continuous improvement based on data and industry best practices, averaging 18% YOY member per year for the past 5 years.• Website traffic up over 400%, with increases in time-on-site, pages/visit• Write all copy using the brand voice to drive exceptional email open, (50+%), and clickthrough, (15+%), results to drive member growth and usage.• Manage ServicePlus databases on website and Mailchimp to ensure accuracy and cross-compatibility.• Built out Mailchimp database to deliver segmented email content by user profile: increased subscirber base by over 300%• Worked with IT team to connect website database, (Wordpress), with Mailchimp to automate targeted drip campaigns based on user interest/demographics.• Led the ServicePlus rebrand and website redesign resulting in 49% YOY increase in membership growth, 73% increase in website traffic. -
Owner/ConsultantPrivate Consulting Sep 2018 - Dec 2018Ottawa, Canada AreaContracted by PIPSC to develop project plan for Professionals Canada project. Scope included branding, marketing, sales, IT requirements and development of service plan for the proposed organisation.
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Director MembershipNational Association Of Federal Retirees Apr 2013 - May 2018Ottawa, OnWorking to engage members to share a vision of a sustainable, national quality of life after work.• Implementing innovative and effective strategies to grow the organization• Innovating to deliver excellent results in retention, (increased to 95%), engagement & recruitment, (10 - 15% annually over baseline)• Maintaining Net Promoter Score of 60+• Designed, built and managing e-commerce strategy & platform• Designed and managing the cross-channel acquisition strategy including PPC, SEM, SEO• Built the organization's first multi-channel Marketing plan, including competitive research, market segmentation and content. • Project manager for the successful IT Renewal Project concurrently delivering 2 major and 2 minor technology platform implementations.• Leading the IT Integration team to encourage cross-department adoption to maximise efficiency and effectiveness of our CRM, CMS and supporting platforms.• Working with advocacy team to support and advance organizational goals.• Support membership recruitment/retention, admin and IT support for volunteers for 80 branches, 800 volunteers nationally.• Part of rebranding team including design, collateral, new website, quarterly magazine and membership collateral.• Presenting to board and participating as subject matter expert at board meetings. -
Owner/ConsultantPrivate Consulting May 2009 - Jan 2013Ontario• Worked with not-for-profit organizations including libraries, farmers' markets and municipalities to match resources and customer needs to strategic goals to better serve their communities.• Developed innovative solutions strategies that build loyalty and services to fulfill the commitment to the community.• Designed, researched created content and publish a web strategy for Ontario libraries to meet local market needs, drive community development, marketing using online tools, (The Library 2.0 Toolkit); presented to libraries across Ontario.• Identified and developed opportunities for technology-based solutions to meet mission goals• Evaluated provider technologies & features, security & privacy protocols. Reported on accessibility compliance, including recommendations for current and future enhancements.• Delivered staff training and seminars/webinars on technology and service for municipal and county library systems.• Measure and report on accessibility compliance, including recommendations for current and future enhancements• Develop and deliver training curriculum on technology related topics for customers and staff; Extensive experience as a public speaker, trainer on technology • Evaluate technologies & features, security & privacy protocols, maintain and support library network and hardware.
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St. Thomas Industrial Revolution Board MemberCity Of St. Thomas Mar 2011 - Dec 2011St. Thomas, OntarioPart of the dynamic team looking for Industrial Revolutionaries to take the STIR Challenge to revitalize the local economy; the winner gets 10k square feet of factory space rent-free for a year, along with over $70k in services. -
Director Global E-Customer CareStarwood Hotels & Resorts Aug 2007 - Dec 2008St. Thomas, Ontario/White Plains, New YorkThis was a new position within the company, created to design the company's first strategic five-year plan for online customer service and then support its implementation across the online channels. • Aggregated my experience in the previous operational roles with the company to map out the customer service experience online to integrate customer service at every touch point to maximise retention and revenues. • Scope included forecasting growth, identifying new technologies, working with technology, marketing & design teams to complement their goals and road maps and evaluating operational impacts on the E-Service team. -
Manager/Senior Manager, E-CommunicationsStarwood Hotels & Resorts Feb 2004 - Jul 2007St. Thomas, Ontario• Joined the company to lead the expansion of the online customer service team• Started out with just email and web assist phone calls. Managed 25%+ YOY growth in service interactions, additional websites and expansion to include chat, web self-service and social media/web 2.0 applications. • Established industry-leading service strategy to improve customer retention and revenues• Evangelised online customer service within the company and led the integration of customer service, web development & marketing teams to improve marketing and website effectiveness, slash response time for fixes.• Built and led the e-service team of 130 staff in 4 countries with a highly engaged team culture, operational processes and technology-based innovations to deliver on the overall goal of driving loyalty to improve the bottom line.• Team consistently ranked Top 2 within the contact centre organisation in job satisfaction, engagement, trust and leadership, Bottom 2 in attrition.• Led the team to select and implement multi-million dollar deployment of new service technology platform.• Managed corporate Hurricane Katrina support team to find associates, connecting them to their families & local support. Also supported fund-raising auction on Yahoo! -
Practice Manager, ClickrewardsCharles River Consultants Feb 2002 - Mar 2003St. John'S, Newfoundland• Designed and managed the successful re-launch of Clickrewards, an online loyalty shopping portal growing to over 5 million members. Designed strategy and managed daily operations including all aspects of marketing, customer support and revenue generation for Customer Service.• Created and implemented the marketing and strategic plan when the company was acquired and re-launched; re-engaging 4+ Million members who had lost their accumulated points balance in a prior bankruptcy. • Developed brand strategy and marketing plan for re-launch.• Responsible for site design, partner selection and contract negotiation, usability, ongoing content and all communications.• Successfully re-established loyalty shopping portal; increased to 5.4 Million registered users with revenue growth averaging 12% per month -
Owner/ConsultantPrivate Consulting Jan 1999 - Feb 2002Calgary, Canada AreaApplied marketing, international markets and technical knowledge as consultant to Trans-Canada Pipelines, (for their first ever major inventory online disbursement project, valued at $60 Million) and e-business start-ups across Canada.
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Director Of Sales, AsiaHospitality Marketing Concepts Aug 1996 - Dec 1998SingaporeTransferred to Singapore office to help deal with the impact of the Asian monetary crisis. Resulted in 83% increase in client base and 3 new markets. -
General Manager, EuropeHospitality Marketing Concepts Jul 1995 - Jul 1996East Grinstead, England & Aix-En-Provence, FranceBrought in to stabilize European presence, deepen personnel pool, increase sales after a challenging year. Resulted in 300% increase in revenues and a solid operational team. -
Director Of Sales & Marketing, The Americas & Special AccountsHospitality Marketing Concepts Jan 1993 - Jul 1995Irvine, CaliforniaResearched and identified new markets in North and South America, Europe, Asia and the Middle East for the launch of loyalty marketing programs. Secured contracts in 15 countries in South America, Europe, Asia and the Middle East. Senior trainer for all HMC Group sales personnel.Developed marketing content and plans. -
Director Of Sales & Marketing, Eastern United StatesHospitality Marketing Concepts Feb 1991 - Dec 1992Based in the Ottawa office, expanded client base by 250%. Recipient of Supplier of the Year for local chapter of Meeting Planners International. Wrote HMC sales collateral and press releases for national and international release.
Peter Atkinson Skills
Frequently Asked Questions about Peter Atkinson
What company does Peter Atkinson work for?
Peter Atkinson works for Pipsc Ipfpc
What is Peter Atkinson's role at the current company?
Peter Atkinson's current role is Customer Experience Strategist.
What is Peter Atkinson's email address?
Peter Atkinson's email address is pw****@****ail.com
What is Peter Atkinson's direct phone number?
Peter Atkinson's direct phone number is +161381*****
What are some of Peter Atkinson's interests?
Peter Atkinson has interest in Excellence, Innovation, New Technology, Customer Loyalty.
What skills is Peter Atkinson known for?
Peter Atkinson has skills like Strategy, Program Management, Marketing, Social Media, Management, Customer Experience, Customer Service, Leadership, Analysis, Strategic Planning, Public Speaking, Team Building.
Who are Peter Atkinson's colleagues?
Peter Atkinson's colleagues are Erika Bryson, Amin Nazeni, Christine Poirier, Caitlin Armstrong, Tia Hazra, Christopher Schulz, Gursheesh Kour.
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