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Ryan Quiel is a Head of Growth Marketing at Gusto. He possess expertise in social media marketing, seo, digital marketing, email marketing, social media and 45 more skills. Colleagues describe him as "Ryan is a genius when it comes to business strategy and revenue growth. His creativity allows him to solve problems in unique ways to help propel the business forward. He is results driven and knows how to inspire those that he manages. His energy and optimism always keeps spirits high. Ryan is just just overall a great person to know and a great colleague to work beside.", "I’ve collaborated with Ryan Quiel in many capacities over several years. I’m always impressed by his openness, creativity, and dedication to finding effective solutions that add real value. At Giving Assistant, he was instrumental in creating an integration with Classy that allowed friends and family to raise money for causes they care about and added value for nonprofits in exciting new ways. I look forward to many future collaborations!", and "I had the extreme pleasure of working with Ryan at buildOn. Ryan was not only a great colleague he is a phenomenal person. I was always very impressed with Ryan's time management. Ryan had to juggle marketing requests from all departments. Being in the Development department, I witnessed first hand how many directions Ryan was pulled in on a daily basis. Yet, he always met all the deadlines with grace and perfection. Ryan executed many successful marketing campaigns that helped Development meet their revenue goals. I would highly recommend Ryan as a wonderful employee, colleague and person."
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Head Of Growth MarketingGustoSan Diego, Ca, Us -
Board MemberThe Scn2A Foundation May 2023 - Present -
Acquisition Lead Pm (Employer)Gusto Nov 2022 - PresentSan Francisco, California, Us
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Acquisition Lead Pm (Accountant)Gusto Jan 2021 - Nov 2022San Francisco, California, Us• Streamlined the onboarding flow with new UI/UX and increased Sales interaction through scheduling a call CTA, driving a 51% onboarding lift in adding the first rev share client to Gusto, blended across all acquisition channels. • Increased visits to account creation on paid landing pages by 94% by reverse engineering B2B LPO, cross-pollinating internal learnings & increasing sign-up methods.• Productionized two accountant referral programs: one for accountants referring non-revenue sharing clients (grew 248% YoY) and accountants referring other accountants (grew 343% YoY).• Grew organic traffic by 215% YoY. The focus and main organic driver was transcribing 100+ long-form digital assets into 400+ fragmented, blog-style written posts. This allowed us to fast-track content through legal and compliance processes, driving immediate impact. • Launched our largest live & virtual event of the year, Gusto NEXT, in its inaugural year. Drove outreach (on & off-site), exceeded event sign-up goals, and built out the gated event microsite w/ live stream & community interactions.
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Growth Product ManagerGusto Feb 2019 - Dec 2020San Francisco, California, Us• Increased visits to account creation for organic & direct traffic by 27%, through experimentation and improving overall web performance.• Increased visit to account creation on paid landing pages by 103%, by reverse engineering B2B LPO & increasing sign-up methods.• Reworked all referral loop touchpoints & growth levers, driving a 73% YoY growth in Referral signups.• Launched our rebranding across all web properties & led technical SEO efforts using DeepCrawl (now Lumar) to ensure we recouped all link equity from a newly purchased domain name.• Quickly strategized and built the Covid Resources Hub for SMBs in the early days of Covid, which drove hundreds of thousands of visitors and picked up in top national newspapers. Fast followed with PPP loan microsite and application workflows for SMBs.• Improved Product Management growth capabilities by recommending and leading the integration of Fullstory into Gusto's dev environments to improve UI/UX for visitors and users alike. I also recommended and implemented Tealium CDP and Optimizely to unlock personalized A/B experimentation and increase testing velocity. Lastly, I implemented & ran experiments with Intercom chat at the top of the funnel (8% CvR increase) & onboarding (11% CvR increase).
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Vp Of Product & Growth - CofounderGiving Assistant Mar 2014 - Jan 2019San Francisco, Ca, Us• Manager of the Product, Growth, SEO, Nonprofit & Marketing teams (Total Team Size: 17). I have written over 600 product briefs in the last 5 years for a team of 12+ developers.• Architected & search engine optimized a coupon marketplace from zero to over 4 million monthly visitors, generating over one million cash back users. • Created, product managed & marketed a SaaS platform, leading to 20,000+ nonprofits using it for their online fundraising efforts.• Doubled the company's revenue for five consecutive years using strictly organic traffic.• Responsible for product creation and management efforts on the coupon marketplace, cash back loyalty program, browser extensions, SaaS nonprofit fundraising platform and deep merchant integrations. Additionally, responsible for product marketing of all newly launched products and features.• Successfully integrated new technology to increase personalization, drive split test optimization and decrease bounce rates for SEO. Lead a team of three in A/B testing over 100+ experiments.• Developed the leading nonprofit database with URLs, emails and decision markers. Designed drip marketing automation to millions of nonprofits using enterprise software solutions.• Built and managed large consultant teams in the Phillipines, Bangladesh & Nairobi for operational tasks, QA & lead generation. -
Chief Marketing OfficerBuildon Jul 2013 - Dec 2013Stamford, Connecticut, Us• My main contribution during my tenure at buildOn was to move them vastly forward on their technology stack and bring in best practices for nurturing donors. • Developed and executed "Walk In Their Shoes" book campaign that launched in Time Square with jumbotron social media call to action. Built out numerous web campaigns that drove book sales through email, social media and annual giving hooks on donation pages.• Redesigned the website on a conservative budget in less than two months, and in that process also moved the site from a static HTML site to a robust CMS website. This allowed our marketing department direct access to make website updates, versus waiting for a consultant to update a proprietary framework.• Led the integration of Classy.com into the new website CMS platform, allowing for Classy's personal & team fundraising subdomain to be seamlessly blended into the new site. • Updated all touch points with donors to be on new marketing platforms, allowing Buildon to have a cleaner look and a higher deliverability throughout the year. -
Director Of Digital MarketingInsight Cuba, A Division Of Cross-Cultural Solutions Apr 2012 - Jul 2013Jenkintown, Pennsylvania, Us• Doubled qualified leads while reducing SEM budget by optimizing landing pages through A/B testing using Unbounce, improving Google Adwords campaigns and launching retargeting banner ads. • Designed a new optimized website to focus on lead generation, bounce rate reduction, and content marketing creation. • Created incentives for lead generation on landing pages which significantly increase lead conversion rate.• Migrated email marketing to a more robust platform with Salesforce integration. Created email templates for eNews, promotions, and announcements.• Conceptualized and rebranded Facebook, Twitter, Pinterest, and Tumblr accounts, which garnered an increase in Likes/Followers/Tumbles/and Repins of over 7,000+ and a reach increase of over 100K in 2 months. • Increased organic traffic to the site by 57% by creating over 1,200 backlinks from relevant travel niches and onsite SEO. -
Online Marketing ManagerCamfed Aug 2008 - Dec 2010Cambridge, Gb• Doubled online donations for two consecutive years through increased traffic, higher conversion rates and social web integration.• Grew the email list from less than 5,000 to over 20,000 through cross-pollination efforts with social community properties.• Launched Twitter & Facebook campaigns resulting in 120,000 and 1,000,000+ followers respectively in a two year period. Traffic from these sources converted 2x higher than organic traffic on the US & UK sites.• Led the transition from an inefficient CRM system to Salesforce/CommonGround. All donations and leads flow from the two sites into one cloud based silo with superior scalability and accessibility.• Created a segmented email system, allowing all data to bi-directionally flow into Salesforce/CommonGround.• Rebranded Camfed.org and led a team to make Camfed one of the most visible nonprofits in the social arena.• Managed a $40k monthly Adwords spend -
Digital Marketing ManagerPillar Data Systems Jan 2007 - Aug 2008Ca, 95134, Us• Successfully developed and executed compelling and cost effective online lead generation programs under tight deadlines.• Created a framework around sales lead lifecycle processes, such as lead gathering, lead maturation, data quality and lead to opportunity conversion.• Analyzed customer data and user behavior, followed by recommendations for new site features and/or functionality.• Responsible for managing, scheduling, budgeting, and delivering multiple projects simultaneously.• Acted as online expert for the entire company of 500 employees• Led the implementation of significant improvements in search engine optimization and pay-per-click (PPC) advertising campaigns. -
Digital Marketing ManagerQuizak Jan 2005 - Dec 2006• Successfully managed a team of 6 writers, 4 programmers & 1 designer on over 20 websites. • Discovered profitable new web niches by analyzing keyword traffic, PPC & URL accusations. • Developed CMS websites that encouraged readers to contribute over 10,000 comments. • Traffic gain to 500,000 monthly visitors using SEO, social media and link building. • 170% ROI, 250% increase in traffic, and 2% increase in CTR on ads from 2005 to 2007.
Ryan Quiel Skills
Ryan Quiel Education Details
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California Polytechnic State University-San Luis ObispoGraphic Communication - Electronic Publishing & Media Management -
University Of Missouri-ColumbiaTechnology In Education
Frequently Asked Questions about Ryan Quiel
What company does Ryan Quiel work for?
Ryan Quiel works for Gusto
What is Ryan Quiel's role at the current company?
Ryan Quiel's current role is Head of Growth Marketing.
What is Ryan Quiel's email address?
Ryan Quiel's email address is ry****@****hsi.com
What is Ryan Quiel's direct phone number?
Ryan Quiel's direct phone number is +180563*****
What schools did Ryan Quiel attend?
Ryan Quiel attended California Polytechnic State University-San Luis Obispo, University Of Missouri-Columbia.
What are some of Ryan Quiel's interests?
Ryan Quiel has interest in Shipping Products, Running Marathons, Collecting Antiques, Backpacking, Electronics, Motivational Books, Rock Climbing, Beach Volleyball, Environment, Reading.
What skills is Ryan Quiel known for?
Ryan Quiel has skills like Social Media Marketing, Seo, Digital Marketing, Email Marketing, Social Media, Online Advertising, Marketing, Nonprofits, Sem, Marketing Strategy, Lead Generation, Non Profits.
Who are Ryan Quiel's colleagues?
Ryan Quiel's colleagues are Allison Donofrio, Shannon Leon, Urschela Warren, Emy Gerst, Bryce T., Christine Izzo, Jeff Hill.
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