Own & manage the marketing activities for distributors, contract manufacturers, & technical partners in the US, EU & APAC regions- Drive brand awareness & engagement among partners to educate the market on Velo3D’s metal additive manufacturing technology- Plan & support all partner-led marketing activities, including: tradeshows / events, webinars, email outreach, articles, technical presentations & web presence- Work with marketing, product marketing, sales & legal teams to expand into new industries & partnerships

- Lead National Policy Committee to further growth with exclusive partners & grow market share - Lead National Product Modules Committee to support business needs & product access

Focus on deploying strategic initiatives and programs with Channel Sales Team.- Improve processes to ensure national programs & projects are effective- Develop and manage Tableau dashboards for national and regional business planning- Manage analytics, processing & reporting for investment deals with national partners- Created training promotion & content for national marketing incentives program toactively encourage proper understanding and utilization of the program

Improved distributors and US Sales team performance via product, systems & tools trainings.- Drove adoption of quote/order management system through creative trainings (in-person and virtual) & marketing content creation - Led implementation of annual policy & marketing programs acknowledgment for two of Siemens operating companies- Enabled distributors to become efficient in using Siemens tools in order to sell our products- Built training curriculums for 6 different customer roles- Created processes & systems trainings for distributors and sales engineers as well as how-to guides and reference documents- Accelerate new and existing partner understanding, effectiveness, and efficiency in conducting business with Siemens- Support Compas GO Training with Sales as it relates to critical process steps- Work closely with COMPAS team to provide channel and sales feedback to enhance tool- Communicate COMPAS Updates to channel and sales – update monthly newsletter for all US channel partners

Furthered relationships with current distributors; supported growth & launch efforts with new partners. - Supported the channel team with product & resource trainings, trade shows and special events- Advocated & addressed concerns between the field and business unit - Performed daily technical activities such as product selection, solutions for customer specific applications, competitor conversions & order expedites- Analyzed 900 Panel Shops in order to engage sales team, target new customers and opportunities

Four Rotations in three business units focused on various six-month long projects.4th Rotation: Control Products - Automotive Industry, January 2019 - August 2019- Designed, managed & served as product specialist at various industry tradeshow- Developed collateral for vertical markets: LinkedIn marketing material, product success stories, Automotive Value Proposition & projectbooks with automated BOM generator3rd Rotation: Factory Automation, July 2018 – January 2019- Organized and executed a 10x10 booth at the North America Battery Show hosted in Novi, MI- Organized private hospitality events for distributor executives - Converted Factory Automation OEM website pages to AEM Platform to improve user journey, provided valuable and accurate content, and ensure business conversions2nd Rotation: Motion Control – Machine Tool Segment, January 2018 – July 2018- Authored an automated Sales Dashboard with VBA coding to increase transparency between sales and management - In-depth analysis on major competitor that was used for Country Concept FY18- Assisted in the creation of FY18 BINGO Data Analysis- Established SONNET Grams to incorporate incoming graduates into the Siemens community1st Rotation: Control Products, July 2017 – January 2018- Created, finalized and launched three control product training workshops that are led by distributors - Completed a collection of priority level 1 Success Stories in various vertical markets- Furthered the creation of two key industry projectbooks

- Advanced the Distributor Excellence Program by constructing a sales tracking tool that generates distributor dashboards; reduced process time by 83%- Implemented process with the channel management manager to collect data on the Top 5 Partner KPIs- Created How-to training guides & problem-solving tips for the sales tracking tool

- Drove cost reduction by improving the line trial tracking process for the Launch & Change Control Department through creation of Line Trial SharePoint site to track all line trial information- Created Plant 10 ECP Line Trial SharePoint site to track all line trial information- Used VBA coding to identify trends, pressure points & make future assumptions of emergency changes

DF MC – Machine Tool Segment- Benchmarked major competitor that was later used for Country Concept ‘18; in-depth analysis focused on their service concept & marketing strategy - Developed new infrastructure for MTS internal site to improve transparency across segment- Created consistent way for the sales team to document activities in CRM system, PHILOS

- Quality assessment project for new device and application tool to evaluate asset failure- Tested new device and application to evaluate asset failure by Amtrak's Enterprise Asset Management software, Maximo Production- Assisted the Engineering Systems Operations Support Team with different methods of training (onsite and computer-based training through visual and audio recordings)