The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS.● Lead an integrated, multi-functional team of 15 in a matrixed organization while navigating significant changes — including executive leadership transitions, role eliminations, reputational crises and revenue challenges● Provide strategic marketing direction and support the development of marketing plans that effectively reach constituents and move people through the stages of awareness, interest, acquisition, retention and stewardship ● Remotely supervise and coach senior leaders in content, social media and paid media who lead production of: - Digital articles, web pages and blog content — which receive nearly 500,000 views by more than 175,000 users monthly - Email newsletters and journeys supporting brand development, peer-to-peer fundraising event registration and more- Social media strategies and tactics that receive nearly 6 million impressions monthly- Momentum Magazine, a quarterly print magazine with a circulation of 400,000 people living with MS and nearly $700,000 in annual ad revenue in FY-24 — an increase of more than 40% year-over-year- Digital advertising that drives awareness and audience building, program and services participation, peer-to-peer fundraising event registration, fundraising revenue generation and advocacy support● Develop strategy for Momentum Magazine sponsored content and collaborate with executive leaders and Corporate Engagement to build consensus, manage risks and increase revenue ● Create a comprehensive social media strategy with a focus on improving cross-functional collaboration and building community engagement, strengthening brand awareness, driving event registration and supporting fundraising efforts to advance the organization's mission

Key achievements:● Oversaw K12 Insight’s rebranding in early 2022, including development of messaging and visual identity● Directed K12 Insight’s website redesign — including infrastructure, UX/UI, content development and launch● Managed the launch and promotion of K12 Insight’s inaugural national report focused on primary research about the customer experience in K-12 school districts● Increased demo requests by 50% in 2022 through content marketing strategy and storytellingKey responsibilities: ● Develop and execute strategic communications and marketing programs● Oversee media relations, social media, content strategy and internal communications● Manage and coach a team of content marketers and graphic designers and oversee digital marketing agency, web development firm, freelancers and other partners● Serve as the brand manager and facilitate media placements in key trade media outlets● Write, review and edit content — including web pages, guides, white papers, research reports, social media, slide decks, emails and more● Write and pitch op-eds for placement in trade media outlets, including District Administration, School Administrator, K-12 Dive, the Journal of the American Consortium for Equity in Education and more● Partner with HR to develop employee and recruitment communications and marketing

● Develop and execute strategic marketing communications programs● Write and edit marketing content, such as blog posts and guides● Create social media content● Promote event presences, including conference sessions, panels and workshops

Venturesome is the podcast and blog about being fiercely ambitious, brave and curious. It’s about taking risks, overcoming uncertainty and being creative in our lives and careers. ● Launched podcast and blog to help advance young professionals● Interview thought leaders about taking risks, overcoming uncertainty and being creative in their careers● Guest lecture at Central Michigan University every semester about career-building strategies

Key achievements:● Planned a press conference and launch event for Evolution St. Louis, a high-tech manufacturing facility in Missouri, resulting in over 100 attendees and media coverage in more than 50 national and local outlets● Served as a consultant to a high-profile government official's team on COVID-19 social media content● Managed the 2020 Detroit Public Schools and Detroit Institute of Arts millage renewal campaigns, including direct mail, digital advertising, TV commercials, media relations and organic social media● Managed media relations for key clients, including Ranger Power, Detroit Institute of Arts, Michigan League of Conservation Voters, Evolution St. Louis, Genesee Health Plan and Herbruck's Poultry Ranch● Developed social media strategy for statewide association focused on beer and wine sales● Managed crisis communications for municipal, K-12, corporate and cannabis clientsKey responsibilities:● Managed projects and campaigns for a broad range of clients, including nonprofits, school districts, coalitions, corporations, environmental organizations, municipalities and more● Planned and executed strategic communications and advocacy campaigns with budgets up to $3.5 million — including media relations, organic/paid social media, paid media, direct mail and video● Managed highly visible crises for K-12 and corporate clients, including message development and social listening● Wrote speeches and talking points for corporate executives, legislators and other leaders for events● Developed communications plans, key messages, talking points, advisories, press releases, scripts, mailers and other materials● Planned in-person and virtual press conferences and town hall events● Oversaw the production of TV and radio commercials and managed digital ads (Facebook, Twitter, LinkedIn, programmatic ads, etc.)● Secured placements in regional publications such as the Detroit Free Press, Detroit News, Crain's Business Detroit and trade outlets

Key achievements: ● Designed and launched the Davenpost — a news website focused on brand journalism, which collected over 625,000 pageviews in the first six months with an average site visit duration of 12:36 ● Produced and edited the 2018 issues of the DU Review, the university's alumni magazine● Developed social media strategy that grew Facebook likes by 43% and Instagram follows by 28%Key responsibilities: ● Directed the creation, execution and measurement of strategic communications plans ● Managed internal email communications in partnership with Human Resources● Served as a communications consultant to internal clients, advising on strategic use of communication best practices to achieve goals and objectives● Served as a consultant to university executives on media strategy● Directed, planned, implemented and measured social media strategies● Managed the development of university publications, including planning, development of editorial and photographic content, editing and working with external vendors on design, printing and delivery● Built and maintained relationships with faculty, staff, researchers, alumni and partners

Key achievements:● Wrote and pitched a feature story on CMU’s religion course on zombies, which was picked up by 234 news outlets (13 in Michigan, 194 in the U.S. and 27 international) and had a total reach of 545 million● Managed a media relations campaign to promote Alternative Spring Break, which included coverage in 32 news outlets with a reach of 129 million● Promoted CMU's Makerbot Innovation Center and related stories about 3-D printed projects, garnering coverage in outlets such as Campus Technology, Eduwire.com, People.com, 3dprint.com and Educause Review● Served as the first person to develop and lead the university’s social media strategy — organically increasing Facebook likes from 32,803 to 72,000+ and increasing Twitter followers from 4,643 to 26,600+ in four years● Increased Facebook impressions from 23.5 million in FY2013-14 to 59.5 million in FY2015-16● Created first #LifeAtCentral Instagram Contest in 2013, which reached nearly 50,000 people with 120,000+ impressions and increased followers by nearly 40 percent in one month● Developed official CMU Social Media Guidelines, outlining best practices and brand policies for colleges, departments and service units at the university● Led brainstorms and content development for the university's 125th anniversaryKey responsibilities:● Directed and executed the organic social media strategy for CMU’s official social media channels — including Facebook, Twitter, Instagram, LinkedIn and Snapchat — and served as an adviser to colleges and departments● Crafted feature stories and news releases and pitched stories to local, regional and national media outlets ● Developed proactive and reactive crisis communication strategies as a member of the Crisis Response Team● Mentored, coached and managed a team of four to five interns each semester

● Taught JRN 339: Social Media: Reputation, Image and Interaction in Fall 2015, Fall 2016 and Spring 2017 using a mix of pedagogical methods including JiTT, Twitter discussions and active learning● Taught two online sections of JRN 350: Public Relations Principles and Practices in Spring 2016

Key achievements: ● Managed launch of new website (including reorganization, design, copywriting, editing, management and analytics) and increased the average page view from 338 per month to 15,547 per month● Doubled the average visit duration on the website in one year and decreased the bounce rate from an average of 67% per month to 31% per month● Developed design concept and wrote nine stories for 2011 annual report; developed direct mailer to promote reportKey responsibilities● Wrote, edited and designed print literature, newsletters, direct mail and online communications● Developed content and managed multiple social media platforms, including Facebook, Twitter, YouTube and Pinterest● Garnered news coverage for Make A Difference Day, including WNEM TV5 Wake Up, ABC 12 News, NBC 25 News, The Saginaw News and The Township Times● Produced a series of videos to promote Cornerstone campaign

Key achievements:● Developed Earth Day public relations program resulting in 17,000 media impressions and 887 new enrollments for Dow Chemical Employees' Credit Union● Developed concept and wrote a print advertising campaign that won a 2011 Communicator Award of Distinction for Dow Chemical Employees' Credit Union● Increased CAN Council’s Facebook engagement 180 percent from August 2010 to September 2010● Managed writing and production of monthly newsletter that won an Award of Merit from the 2011 CUNA Diamond Awards for Dow Chemical Employees' Credit Union● Managed media relations for Dow Chemical Employees' Credit Union, resulting in more than 85,000 media impressions in 2010● Coordinated marketing and media relations for ISS Long Beach (textile trade show), including a pre-show marketing email and news release that resulted in more than 600,000 impressionsKey responsibilities:● Managed media relations with local, national and global publication editors for various Dow Corning business units● Developed social media proposals and presentations for Dow Corning and Consumers Energy● Wrote literature to promote programs and opportunities offered by CAN Council