Rachelina Bonacci Email & Phone Number

Camden Yards Sports Complex

Develops and implements communications that advance the Maryland Stadium Authority’s (MSA) work across various earned and owned media to best inform constituents and stakeholders. The MSA’s mission is to plan, finance, build, and manage sports, entertainment, and education facilities in Maryland.• Collaborates with senior leadership on all public information, public relations, and public affairs matters.• Cultivates and maintains effective working relationships with local, regional, and national media across all platforms, and proactively places MSA news as approved.• Authors media releases, pitches, speeches, talking points, Op-Eds, FAQs, briefings, fact sheets, presentations, and other communications materials to support MSA’s team and amplify the agency’s messages. Serves as MSA’s spokesperson when appropriate.• Identifies and tracks legislation or regulations that impact the MSA. Monitors, attends and reports on relevant hearings, briefings, and meetings. Authors testimony for leadership and volunteer advocates.• Plans, prepares, composes, edits, and publishes traditional, digital and social media content for MSA.• Partners with the Maryland Sports Commission on destination sales and marketing initiatives.• Arranges tours and site visits for guests of the MSA at the Camden Yards Sports Complex.• Organizes MSA project ground breakings, ribbon cuttings, press conferences and public meetings. • Plans and executes MSA’s community service projects, professional development, and charitable giving program staff events.• Serves as MSA's Legislative Liaison, Veteran Services Specialist, Public Information Act Recipient, Constituent Services Liaison and Maryland Charity Campaign Loaned Executive.

Columbia / Ellicott City, Maryland

Drafted and executed the strategic sales, marketing, communications and advocacy plan plus daily operation for a destination marketing organization in the Baltimore / Washington, DC region.• Advocated for increased hotel tax with new funds dedicated to Visit Howard County (VHC) effectively quadrupling operating / marketing budget.• Spearheaded initiative for local government to purchase and renovate historic post office with Federal support and State bond bill monies as new Welcome Center for Howard County and headquarters for VHC, visitation up 76%.• Managed all media relations resulting in exceptional third party editorial including the New York Times, NBC Today Show, MONEY, Washington Post, Baltimore Sun, National Geographic and Southern Living by cultivating relationships with editors, journalists, freelance writers, bloggers, and influencers.• Pitched media proactively with exclusive story ideas highlighting unique people, places, and products to promote new marketing initiatives of VHC.• Organized / hosted media tours, directed media events, facilitated journalists’ research and fact-checking requests, experienced in crisis communications.• Served as one-stop Film Office for location suggestions, facilitated permissions plus lodging / dining needs of cast / crew including HBO's The Veep, HGTV and the BBC.• Participated in trade shows, marketplaces, site visits, sales missions, client events / presentations, facilitated meeting planners’ requests.• Created award-winning multi-media marketing campaigns (TV, print, online, social media) making all media buy decisions with ROI top-of-mind.• Authored copy / content for advertising, media kits, editorial for visitor guide, annual report, newsletters, social media posts, plus talking points and speeches for elected officials / V.I.P.s.• VHC awarded Best Website, Best Destination Guide and Best Digital Marketing Campaign at Maryland Tourism & Travel Summit, personally awarded Tourism Advocate of the Year.

National Sales Office In Washington, Dc

Coordinated 140 National Accounts’ small meeting / conference needs by referring Requests for Proposals event specifications directly to Hyatt properties as qualified sales leads for Assistant Director of Sales and National Account Manager.• Entrusted as team to manage and produce Washington National Sales Office high-profile client events including 1000 attendee tradeshow pre-show, 500 attendee seasonal reception and lead on 100 attendee annual golf tournament for headquarters staff and V.I.P.s. • Incorporated requests for proposals research results in CRM, written / verbal proposal for in- person presentation by National Sales Office to clients in a timely and engaging manner.•. Prepared, at times negotiated, contracts for definite sales bookings of small meetings given needs of client, hotel management and National Sales Office.• Awarded National Sales Office of the Year recognition twice as part of sales and marketing team at Washington National Sales Office.

Baltimore / Washington International Airport

Managed exponential growth of Customer Service Department's daily operations and communications for a 130-direct report workforce at BWI Marshall Airport by trouble-shooting departments needs in customer check-in, ticket counter and gate procedures, baggage services during regular and irregular operations per company, FAA and DOT guidelines.• Communicated company message clearly and concisely to media when present at BWI Marshall Airport in concert with public relations department on behalf of ground operations as designated spokesperson. • Cultivated new supervisors, designed training programs, developed employees and implemented methods to increase / improve performance.• Coordinated with human resources to increase staffing / decrease overtime with inclusion of workforce in new hire interviews and company job fairs.• Implemented marketing department’s promotions into the daily operation.• Included customer service department in community outreach programs.• Communicated procedural changes to managers, supervisors and agents to ensure compliance, especially with monitoring / measuring on time performance.• Interpreted / communicated the company's policies in a positive and professional manner to all customers, employees, media, airport, State / Federal agencies.• Awarded Management Valor award as part of Southwest Airlines at BWI leadership team.

Bachelor Of Arts (Ba), Philosophy

Digital Marketing & Social Media Management Certificates, School Of Continuing Studies

Public Relations & Events Management Courses, College Of Professional Studies