Rachel Mitrano Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

- Executed all aspects of design process from conducting and synthesizing user research and testing, to delivering wireframes, prototypes and high-fidelity mockups on new features for suite of digital fraud protection tools- Spearheaded design process from concept to launch for the most requested feature in 2019, Workflows Backtesting, increasing adoption of Sift’s automation tool by 17% and MRR by $2M- Improved user experience of Sift’s flagship Payment product by identifying UX issues, gaining feedback from customers, and collaborating on feature strategy and design requirements with engineers and PMs, leading to increased customer retention and upsells- Strategized and implemented a comprehensive onboarding and mentorship program that streamlined new designer integration, improving ramp-up time by 1.5 weeks. - Designed a net new feature that provided customizable One Time Password and verification emails, customers could trigger using Machine Learning, leading to an upsell of ATO product by 15% and increased DAUs by 34%- Conducted research study and provided data-driven recommendations for top tier company objective which helped reduce customer onboarding time by 50%- Collaborated with product managers, engineers and partnership team to design a self-service app marketplace, increasing strategic partnerships and increasing the amount of data points sent to Sift by 10x- Decreased length of user research process by 2 weeks by advocating for and leading the improvement of processes, documentation and project timelines.- Conducted, planned, and analyzed data for over 13 user research and usability testing initiatives to help teams make user-driven product and design decisions- Served as a driving force for evaluation, procurement, and setup of a UX research tool to define success metrics with buy-in from Executives- Cited in 4 patents for being a key player in frontend design of unsupervised machine learning models which detect

San Francisco, California, Us

- Collaborated with product managers and engineers to brainstorm product updates, define design requirements, and meet strategic objectives.- Improved usability of Activity Logs and Reporting, by gathering customer feedback, resulting in the addition of customizable features and improved information architecture- Led the redesign of Sift's Design System using Atomic Design, gathering buy-in from engineering and product stakeholders to improve product consistency and team efficiency- Facilitated two major qualitative research studies, synthesizing over 50 customer interviews to deliver a 100+ page UX improvement summary that guided future product development

- Directed a full product UX redesign, simplifying user journeys and optimizing navigation, which resulted in a 15% increase in sales calls per day and a 9% boost in monthly deal closures per rep.- Delivered highly requested Activity Reports, generating $300K in MRR by providing sales teams with performance insights to build more effective processes.- Worked closely with international R&D teams, overcoming time zone and communication challenges to deliver high-quality projects on time.- Produced and tested designs for mobile, tablet, and web applications, driving a 23% increase in product adoption and a monthly growth of ~441 users.

San Francisco, California, Us

- Partnered with product managers and admins to design an internal tool to track the student lifecycle, reducing average request response times by 6 minutes per request.- Developed a 0-1 responsive student dashboard, keeping students informed of application progress, tasks and communication, reducing customer support requests on related topics- Created foundational design curriculum in collaboration with in-house teachers, preparing students for careers in UX and product design.

Kansas City, Mo, Us

Working directly with clients to create print, branding and website designs based on their individual needs.

Designed promotional material for school events, created digital banners and ads and established social media campaigns.

New York, Ny, Us

Assisted with designing digital assets for Discover Card's brand, story boarding animation sequences and generating new concepts for promotional material. Additionally, wire framing and mocking up designs for the Magnani Caruso Dutton internal marketing website.

Assist with jobs ranging from digital set up, pre-press, digital output and finishing services.

Bfa In Graphic Design, Graphic Design

Bachelor Of Fine Arts (Bfa), Graphic Design