Currently working with companies in various fields (food & beverage, travel, e-commerce, fitness, amongst others), helping them to strategically build, develop, or refresh their digital presence. Areas of expertise: – Social media– Content strategy– Defining a brand's voice and personality– Product, content, and general brand marketing– Influencer strategy– Growing brand and personal blogs– Redesign for blogs and websites

Building on previous role, added responsibilities and achievements included: – Grew collective Facebook audience to over 1 Million page followers – Exceeded monthly traffic goals by 52% (on average) each month in 2013– Organically grew StyleCaster’s Facebook page followers by 84% (over six months), leading to a 209% increase in referral traffic from Facebook– Organically grew Daily Makeover’s Facebook page followers by 378% (over six months), leading to 193% increase in referral traffic from Facebook– Organically grew Beauty High’s Facebook page followers by 269% (over six months), leading to a 170% increase in referral traffic from Facebook–  Ran point on each site’s (StyleCaster, Beauty High, Daily Makeover, The Vivant) social media coverage during Fashion Week – Planned, executed and reported on all social media related to paid campaigns– Arranged for StyleCaster to be an inaugural launch partner of the Ahalogy content network

Building on previous role, added responsibilities and achievements included: Expanded social media offline:– Co-hosted #StyleChat and in-store event with/at Bergdorf Goodman and J Brand– Planned the first ever CFDA digital event – Co-hosted a blogger weekend in the Hamptons with Rebecca MinkoffSocial Media: – Launched #BeautyChat: a weekly Twitter chat discussing all things beauty, hosted by StyleCaster’s @BeautyHigh – Tailored social media strategies relative to paid sponsorships; including: Gucci, Gap, Net- A-Porter, Topshop, Diet Coke, DKNY, CoverGirl, and Sephora.– Instructed the Tech and Content teams on the best ways to improve and increase social engagement on-site and at the post level

Social Media:– Launched #StyleChat: a weekly Twitter chat discussing all things style, hosted @StyleCaster – Grew StyleCaster’s Twitter following from zero to over 30k – On-site social media optimization– Established and maintained SEO and Social Media best practices guidelinesThe Masthead:– Provided UX, SEO, social media, site design and branding support for members of The Masthead; a network of partner blogs, as well as owned and operated sites, including: Sea of Shoes, Nicolette Mason, Grungy Gentleman, Death + TaxesStyleCaster Community:– Led point on the relaunch of the StyleCaster Community– Responsible for getting premiere brands signed up and activating within the community. At launch, this group included: Bergdorf Goodman, Neiman Marcus, Barneys New York, Elizabeth & James, Tibi, Donna Karan, and DKNY In-house PR and Media Relations:– Served as the in-house Public Relations specialist, leading point on two major site launches for StyleCaster.com, as well as securing top-tier coverage for the business and its executive team – Coordinated all marketing efforts around featured content: social media task assignments, email marketing, blogger/influencer targeting and outreach– Blogger relations– Responsible for getting premiere brands signed up and activating within the community. At launch, this group included: Bergdorf Goodman, Neiman Marcus, Barneys New York, Elizabeth & James, Tibi, Donna Karan, and DKNY

– Initiated and piloted the social media program for StyleCaster Media Group – In-house PR: wrote press releases, secured top-tier coverage of featured site content and company news

– Researched online databases for relevant press hits, compiled press clip books using Photoshop– On occasion, took over for the assistant to one of the company’s presidents– Clerical work including scanning, copying, faxing, updating databases, and answering phones

– Assisted in the arrangement of a fashion show sponsored by Lucky Magazine– Researched stores and contacted new possible retailers– Handled samples being used by various magazines, and suggested pieces for editorial use– Created press books for clients, including biographies, line sheets, and relevant press

– Founded an online boutique clothing store, targeted towards females, age 13-24– Partnered with two programmers to develop a custom CMS – Independently managed all aspects of the business, including: merchandising, regular site updates, photo editing, front end design, brand/showroom communications, and order fulfillment