•Led North Carolina media strategy for the largest youth voter turnout organization in the country in a $6.4 million campaign to turn North Carolina blue.•Served as on-the-record spokesperson, wrote and edited op-eds, rapid response statements, and messaging documents, and pitched in-state press in every NC media market, securing coverage in every major statewide news outlets as well as key campus newspapers, constituency-facing publications, and online blogs.•Built and maintained… Show more •Led North Carolina media strategy for the largest youth voter turnout organization in the country in a $6.4 million campaign to turn North Carolina blue.•Served as on-the-record spokesperson, wrote and edited op-eds, rapid response statements, and messaging documents, and pitched in-state press in every NC media market, securing coverage in every major statewide news outlets as well as key campus newspapers, constituency-facing publications, and online blogs.•Built and maintained strong relationships with national print and television reporters covering the NC Senate and Presidential races, which resulted in coverage from ​CBS, CNBC​, ​The Guardian​,​ Fox News​, and others.•Identified local media narratives to raise NextGen’s profile among political audiences while reaching the organization’s target 18-35-year-old demographic.•Trained and coached staff on organizational messaging and public speaking skills in order for them to serve as NextGen spokespeople Show less

•Developed and implemented strategic political engagement and organizing plans •Created campaign messaging and content for emails, blogs, press releases, LTEs, op-eds, and other campaign materials•Organized press conferences, developed talking points, coached spokespeople (including community members, elected officials, and partners) and pitched media•Developed and facilitated coalitions of diverse partners and stakeholders•Advanced campaign goals through direct advocacy and… Show more •Developed and implemented strategic political engagement and organizing plans •Created campaign messaging and content for emails, blogs, press releases, LTEs, op-eds, and other campaign materials•Organized press conferences, developed talking points, coached spokespeople (including community members, elected officials, and partners) and pitched media•Developed and facilitated coalitions of diverse partners and stakeholders•Advanced campaign goals through direct advocacy and education of elected officials Show less

Campaign organizing:•Raise visibility of climate and clean energy campaigns and engage the public and stakeholders•Recruit, train, and manage interns and volunteers•Build relationships with community members, coalition members, and stakeholders•Generate opinion media and earned media•Plan and execute eventsCanvass directing:•Directed three citizen outreach, door-to-door canvasses: 1) to educate North Carolinians about coal ash contamination (Wake County), 2)… Show more Campaign organizing:•Raise visibility of climate and clean energy campaigns and engage the public and stakeholders•Recruit, train, and manage interns and volunteers•Build relationships with community members, coalition members, and stakeholders•Generate opinion media and earned media•Plan and execute eventsCanvass directing:•Directed three citizen outreach, door-to-door canvasses: 1) to educate North Carolinians about coal ash contamination (Wake County), 2) voter contact/GOTV (Buncombe County), and 3) fundraising for Environment North Carolina and NC PIRG (statewide)•Developed and executed a recruitment plan to employ more than 20 staff in each office•Trained, managed, and developed staff to improve their skills and key them into other political opportunities Show less