Rachel Mclaughlin Email & Phone Number

Overland Park, Kansas, United States

Kansas City, Missouri Area

Overland Park, Ks

• Work closely with Executive Team to support business development goals that align with the company’s growth strategy. • Develop branding and marketing strategies around new products and services. • Identify opportunities to expand market awareness/presence and implement strategy. • Formulate design concepts and presentation approaches for various marketing and technical documents, ensuring all collateral is aligned with company branding• Develop and prepare content for various marketing and technical documents that speak to client needs, concerns, and objectives. • Assemble and submit proposals in response to formal RFP’s, Proposals and Reports • Designed, Built and maintain the company website • Review and update company’s social media sites with pertinent activities, accomplishments, announcements, etc. along with managing paid social media advertising campaigns across multiple platforms• Organize and manage marketing and graphic assets. • Proofread and edit documents prepared by others to maintain quality control. • Partner with external vendors such as printing companies, software application companies, etc. to further company objectives• Continuously develop knowledge and skills by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations. • Travel to industry networking events and client meetings. Manage all industry attended conferences with corresponding collateral

Kansas City, Missouri Area

Transform Executive Management business vision into an overall company branding strategy, which includes designing marketing materials, website, social media and business development strategy. Develop engaging presentations that explain the Pearce story. Art Director for project photography and corporate videos.

Kansas City, Missouri Area

Managed 10 departments of the company to streamline and maintain company finances, vision and brand messaging. Formed and maintained key partnerships with community leaders and businesses. Created and implemented multi-year business plan with financial growth analysis coinciding with individual season marketing and branding strategy. Departments managed were Marketing, Advertising, Public Relations, Design/Creative, Web Development, Social Media, Promotions, Merchandise, Sponsorship, and Charity. • Detailed business and financial strategy for increasing membership, ticket sales, merchandise sales, and brand awareness through cohesive brand messaging and goal orientated initiatives.• Engaged in client and partner acquisitions, the largest to note was with the City of Kansas City, KS resulting in a multi-year partnership as the Anchor Tenant of Memorial Hall Auditorium for both a training facility and event space.• Partnerships built include Boulevard Brewing Company, Metro Sports, MS Society, The Pitch, Ink, Emfluence, Harley Davidson, Greater Kansas City Chamber of Commerce, KC Conventions and Visitors Bureau, Girls Scouts of America, American Doll, and Coca-Cola• Art Director and of seasonal merchandise which included apparel design, photography shoots and advertising materials, graphic design assets and branding, • Graphic designer: social media and print design ranging from facebook/instagram/twitter campaigns to newspapers, publications, billboards, handbills, posters and clothing

- Booked new business from new and existing clients with focus on Corporate Retreats, Conferences, Corporate Meetings and Social Events- Designed and implemented reservation, catering and marketing processes for The Oread- Created all sales support documents and materials, including proposal and contract agreements, catering and wedding guides, Oread and Eldridge brochures, property information documents, marketing lists, facebook, i-meet and twitter accounts, presentation boards and table layouts for trade shows- Designed and Implemented The Oread website www.theoread.com - Active member of Lawrence, Topeka, Olathe and Kansas City Kansas Chamber of Commerce- Conducted property tours and presentations for new and existing clients on daily basisTrained new employees on software systems, including Opera Reservations, Opera Sales and Catering Property Management System, and Adobe Design Products

Overland Park, Ks

Traveled nationwide and internationally presenting product offerings and ROI of Interactive Voice Response Systems for both business partners (BPs) and customers. Knowing the client’s needs and providing appropriate presentations, analysis and supporting documents to establish and maintain meaningful relationships that benefit the BP and their customers. Conquering initial company introduction with new BPs to expand client portfolio, build and maintain new strategic relationships and increase the sales and marketing goals set for the company.• Recruit and manage account base with focus on US and International multi-location, large segment business partners and distributors • First employee to sell SIP and MSRP integrations and sold the largest AVAYA SIP implementation nationwide in 2007• Established and maintained Technical Data Gathering System for sales team to ensure thorough account penetration• Project Manage new system implementations, current system application additions and maintenance renewals coordinating with client, data resource, service provider and business partner• Create Marketing Campaigns specific to Business Partner and Targeted Vertical