Greg Radford Email & Phone Number

The modern shopper has the means to explore, research, compare and share every purchase decision. Loyalty is Dead.Red Pepper assists retailers to respond to these changing dynamics, attracting shoppers, learning more about them and converting them to customers.Red Pepper helps retailers increase in store footfalls by reaching a larger audience, using data to engage with shoppers, and maximize conversions.

Custom packaging solutions that minimize your environmental footprint and accelerate the circular economy. Utilizing cutting-edge materials, sustainability data, and streamlined workflows we help brands to achieve their sustainable packaging goals.

Auckland, New Zealand

I co-founded K3 Consulting and partnered with businesses to develop Sales and Marketing strategies and the systems & capabilities required to deliver profitable revenue growth in international markets. Projects were delivered for publicly listed, private equity & privately-owned businesses across multiple industries including media, technology, data analytics, manufacturing, retail, engineering, logistics and financial services.-Developed & implemented Australian expansion strategy for software development business, leading negotiations and securing a partnership agreement with ASX listed Australian marketing communications provider. -Facilitated Trans-Tasman sales strategy development of data insights business, identified sales capability gaps, coached the business leaders to implement a new sales organisational design.-Developed a government funded program assisting NZ businesses to grow bigger, better and faster in overseas markets. The program embedded best practice global sales / marketing management into businesses across multiple sectors, developed the capability of sales leaders and teams delivering record revenue results.-Created US market launch for specialist manufacturer of high-end engineering componentry. Established local US team and secured initial contracts.-Led strategic review of NZ market for global materials handling OEM, identifying underserved sectors of the market and internal sales capability and process gaps preventing them from delivering on customer expectations. NZ division went from worst performing NPS in the APAC region to 2nd best.-Successfully developed and led the international tender and bid strategy for a services business involved in the NZ oil and gas industry.

My team and I successfully repositioned an underperforming organisation with a single focus in a mature, commoditised market to a full-service marketing services provider with a stable blue-chip client base and diversified revenue streams.This was achieved via focus on digital, data /insights solutions, strategic account management delivering profitable upsell / cross sell strategies, market share growth via new customer acquisition. Along with full P&L responsibility, the accountability of this role included strategy development and the leadership of all functional support areas ( HR, IT, Finance), Sales & Marketing, Operations, Service Delivery, Product Development, Business Risk Management and Customer Service.-Led and implemented full strategic review of joint venture enterprise. Transitioned from significant loss-making position to profitability within 12months. -Achieved YOY EBIT growth in industry in structural decline. Delivered through diversifying revenue streams, improved margins via data and digital product / service development, entry into new markets, overhead reduction. -Grew new products, services, markets from 5% of revenue to 30%. -Implemented partnership agreements leveraging Digital services IP, securing new revenue streams in Australia and the US.-Reduced cost base by $30m through process improvements, supplier rationalisation, implementation of new IT platforms and exiting low margin service offerings. -Developed market first audience measurement and insights tool for Outdoor advertising market utilising a combination of external data sets and proprietary software. Secured contract to deliver these services for the largest participant in NZ market.-Improved staff engagement each year.

APN Outdoor was the market leader in the New Zealand outdoor advertising sector with a nationwide footprint.My role was focused on creating and implementing a new national sales structure, the development of enhanced audience metrics and insights tools for the local market and integrating the sales assets of acquired entities.

Deltarg provided promotional advertising solutions to many of New Zealand’s corporate marketers and advertising agencies. The role was focused on increasing the businesses growth trajectory via market share gains and the development of new markets.Achievements: • Increased EBITA by 173% within 12 months by developing and implementing a strategy focused on growth markets.• Led and presented the industry response against potentially detrimental central Government legislation resulting in the legislation being withdrawn. • Revenue growth from the Top 10 clients of 12% in 12months. • Increased revenue from non-traditional market segments by 36%.• Elevated New Zealand from 7th best performer in the Salmat group to 2nd in 12 months. • Motivated the team through a time of significant change and uncertainty due to a merger to achieve 4 consecutive record periods of revenue growth.

Bcom, Marketing

Certificate In Direct Marketing, Distinction