Rafa La Madrid Email & Phone Number

Oregon, United States

• Champion WVP’s culture and develop teams and leaders through coaching, mentorship,and programs that deliver on the strategic mission
• Understand business drivers and create opportunities to optimize them, with a strong focuson volume growth, service mix and offerings, pricing, and margin improvement
• Provide overall P&L management for the Oregon business, along with a vision for near andlong-term value creation
• Partner with hospital leaders, field operators and functional support to diagnose issues,identify opportunities, and develop corresponding action plans
• Employ structured and repeatable management processes with hospital leadership teams todrive operational effectiveness and growth
• Develop capital budgets for new site development, expansions, and capital equipmentpurchases, and build and monitor ROI analyses to support business decisions and growth

Hillsboro/Oregon Coast

• Responsible for 28 million in annual sales and 13 Store Managers in the Hillsboro & Oregon coast market
• Created district implementation plans to support execution of regional and company initiatives to achieve operational excellence resulting in a 10% increase in customer satisfaction
• Utilized management information tools and analyzed financial reports to identify and address trends and issues in district performance resulting in a 6 second reduction in OTWDeveloped and implemented a strategic.
• Utilized strong analytical and tracking skills to set benchmarks and lead actions that landed in a 2 second portfolio reduction in drive thru customer wait times seizing over $30k in quarterly sales
• Leveraged strong interpersonal skills to foster a culture of fairness, respect, diversity and inclusivity delivering 21% higher store manager engagement scores than regional average
• Managed budgets, resources and introduced processes improvements landing a 1.6% increase in portfolio controllable contribution over prior year

Portland, OR

• Responsible for 1.5 million in annual sales and 30 partners in the downtown Portland market
• Optimized store sales performance by identifying operational roadblocks and collecting partnerfeedback resulting in a 3% growth in sales with 5% less foot traffic over the previous year
• Implemented a store relocation through effective cross-functional relationships with RD, DM,construction and vendor team in order to deliver a 13.5% growth in sales and an 8.3% increase incustomer occasions in the.
• Inspired the store team to deliver the Starbucks Experience achieving customer connection scoresthat outperformed the region by a 7% average over the past 12 months
• Coached Shift Supervisors to build their operational capabilities resulting in store operationscores that outpaced the region by 10% over the past 12 months
• Coached Shift Supervisors to build their leadership capabilities and drive store performance inorder to deliver on organizational priorities and initiatives such as Nitro, Mercato & MOP

Clackamas Town Center - Happy Valley, OR

• Responsible for $5.0 million in annual sales and 20 Sales Associates in the Men's department
• Coached Sales Associates to provide effective selling behaviors resulting in a 2% increase in sales over the previous year
• Challenged and inspired Sales Associates to put the customer at the center of every decision resulting in a 3% increase in the customer service experience over the previous year
• Partnered with Merchandise Managers and District Merchants to execute the highest merchandise standards in preparation for the Executive Committee store visit by Macy's CEO Terry Lundgren

Vancouver Mall - Vancouver, WA

• Responsible for $6.7 million in annual sales and 30 Sales Associates in the Men's, Handbags, Ready To Wear and Fine Jewelry departments
• Trained a Sales Supervisor to manage a team of 10 Sales Associates and 2 million in annual sales
• Recruited a qualified team of selling-focused Sales Associates to build a bench for future advancements and promoted 2 to Seasonal Supervisors
• Coached Sales Associates to deliver legendary customer service resulting in a 17% increase in the customer service experience score over the previous year
• Developed a highly competitive and collaborative sales team that achieved a 3% increase in sales over the previous year and 150% credit card loyalty over goal

Washington Square Mall - Portland, OR

• Co-responsible for $3.1 million in annual sales and 12 Sales Associates in the Women's Shoes department
• Developed a combination of strong business acumen and sales leadership during a 10 week assignment.
• Built relationships with colleagues, the sales team and the customer while gaining knowledge on interpreting business trends
• Learned how to analyze Store Reports and associate Sales Scorecard to perform actions that drive sales, overall metrics and results.

LCB Undergraduate Advising

• Coached and guided a selected group of students to become future advisors
• Provided registration assistance and information on LCB requirements to aid students make informed decisions that resulted in better class schedules
• Understood student needs and concerns, and referred them to our resources to facilitate their decision making process

Mills International Center

• Organized, planned and led multicultural events to foster diversity awareness on campus
• Assured quality of programs and compiled reports measuring standards to performance
• Interacted in a diverse setting with students from around the globe to maintain bonds between the Mills International Center, student groups and the community
• Delegated responsibilities to team members to achieve multiple tasks faster
• Implemented managerial strategies to set objectives and maximize efficiency of programs

Orientation Programs

• Led and managed large groups of students to assure an effective transition into university life
• Cooperated with members of the group in activities and dynamics with the purpose of creating stronger bonds and solidifying the team
• Trained extensively with team members to provide new students with accurate information and guidance

Business Administration, Marketing

Business Administration