Rafa La Madrid Email & Phone Number

Oregon, United States

• Champion WVP’s culture and develop teams and leaders through coaching, mentorship,and programs that deliver on the strategic mission• Understand business drivers and create opportunities to optimize them, with a strong focuson volume growth, service mix and offerings, pricing, and margin improvement• Provide overall P&L management for the Oregon business, along with a vision for near andlong-term value creation• Partner with hospital leaders, field operators and functional support to diagnose issues,identify opportunities, and develop corresponding action plans• Employ structured and repeatable management processes with hospital leadership teams todrive operational effectiveness and growth• Develop capital budgets for new site development, expansions, and capital equipmentpurchases, and build and monitor ROI analyses to support business decisions and growth• Forecast future business needs and develop comprehensive strategic plans at the hospital,market, and region levels

Hillsboro/Oregon Coast

• Responsible for 28 million in annual sales and 13 Store Managers in the Hillsboro & Oregon coast market• Created district implementation plans to support execution of regional and company initiatives to achieve operational excellence resulting in a 10% increase in customer satisfaction• Utilized management information tools and analyzed financial reports to identify and address trends and issues in district performance resulting in a 6 second reduction in OTWDeveloped and implemented a strategic district plan to support achievement of business objectives and company values resulting in a 7.6% increase in revenue over the previous year• Utilized strong analytical and tracking skills to set benchmarks and lead actions that landed in a 2 second portfolio reduction in drive thru customer wait times seizing over $30k in quarterly sales• Leveraged strong interpersonal skills to foster a culture of fairness, respect, diversity and inclusivity delivering 21% higher store manager engagement scores than regional average• Managed budgets, resources and introduced processes improvements landing a 1.6% increase in portfolio controllable contribution over prior year• Collaborated cross-functionally with different business units to launch a new beverage platform to market, setting benchmarks and tracking results generating over $350k in sales year to date

Portland, Or

• Responsible for 1.5 million in annual sales and 30 partners in the downtown Portland market• Optimized store sales performance by identifying operational roadblocks and collecting partnerfeedback resulting in a 3% growth in sales with 5% less foot traffic over the previous year• Implemented a store relocation through effective cross-functional relationships with RD, DM,construction and vendor team in order to deliver a 13.5% growth in sales and an 8.3% increase incustomer occasions in the first 8 months• Inspired the store team to deliver the Starbucks Experience achieving customer connection scoresthat outperformed the region by a 7% average over the past 12 months• Coached Shift Supervisors to build their operational capabilities resulting in store operationscores that outpaced the region by 10% over the past 12 months• Coached Shift Supervisors to build their leadership capabilities and drive store performance inorder to deliver on organizational priorities and initiatives such as Nitro, Mercato & MOP• Collaborated with Area 8 RD and DM team as a member of the LDE fast-track developmentprogram to further enhance analytical and communication skills

Clackamas Town Center - Happy Valley, Or

• Responsible for $5.0 million in annual sales and 20 Sales Associates in the Men's department• Coached Sales Associates to provide effective selling behaviors resulting in a 2% increase in sales over the previous year• Challenged and inspired Sales Associates to put the customer at the center of every decision resulting in a 3% increase in the customer service experience over the previous year• Partnered with Merchandise Managers and District Merchants to execute the highest merchandise standards in preparation for the Executive Committee store visit by Macy's CEO Terry Lundgren

Vancouver Mall - Vancouver, Wa

• Responsible for $6.7 million in annual sales and 30 Sales Associates in the Men's, Handbags, Ready To Wear and Fine Jewelry departments• Trained a Sales Supervisor to manage a team of 10 Sales Associates and 2 million in annual sales• Recruited a qualified team of selling-focused Sales Associates to build a bench for future advancements and promoted 2 to Seasonal Supervisors• Coached Sales Associates to deliver legendary customer service resulting in a 17% increase in the customer service experience score over the previous year• Developed a highly competitive and collaborative sales team that achieved a 3% increase in sales over the previous year and 150% credit card loyalty over goal

Washington Square Mall - Portland, Or

• Co-responsible for $3.1 million in annual sales and 12 Sales Associates in the Women's Shoes department• Developed a combination of strong business acumen and sales leadership during a 10 week assignment.• Built relationships with colleagues, the sales team and the customer while gaining knowledge on interpreting business trends• Learned how to analyze Store Reports and associate Sales Scorecard to perform actions that drive sales, overall metrics and results.

Lcb Undergraduate Advising

• Coached and guided a selected group of students to become future advisors • Provided registration assistance and information on LCB requirements to aid students make informed decisions that resulted in better class schedules • Understood student needs and concerns, and referred them to our resources to facilitate their decision making process

Mills International Center

• Organized, planned and led multicultural events to foster diversity awareness on campus• Assured quality of programs and compiled reports measuring standards to performance• Interacted in a diverse setting with students from around the globe to maintain bonds between the Mills International Center, student groups and the community• Delegated responsibilities to team members to achieve multiple tasks faster• Implemented managerial strategies to set objectives and maximize efficiency of programs

Orientation Programs

• Led and managed large groups of students to assure an effective transition into university life• Cooperated with members of the group in activities and dynamics with the purpose of creating stronger bonds and solidifying the team• Trained extensively with team members to provide new students with accurate information and guidance

Business Administration, Marketing

Business Administration