Graduated from Mackenzie Presbyterian University and working in the market for over 12 years. Extensive experience in marketing campaigns and actions (ATL and BTL). Currently working as a freelancer.Projects developed for BP - Beneficência Portuguesa, Itaú, Semp TCL, TIM, Danone and RAPP and McCann Health agencies.In-depth knowledge in graphic design, web design (HTML and CSS), digital design, performance and information architecture. Great dialectic and interpersonal relationships.Skilled in defending ideas, always based on principles and communication techniques.
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Art DirectorWork On Mar 2019 - PresentSão Paulo Area, Brazil• Critical analysis of the briefing passed on by customer service.• Experience working with brand guidelines and principles.• Strategic definition of creative concept for campaigns and visual solutions.• Holding weekly alignment meetings with the creative and customer service team, ensuring effective collaboration between areas.• Analysis and validation of team tactical decisions and campaign materials.• Key Visuals, visual assets and digital designs.• Guidelines conception for creative design. -
Art DirectorMccann Health São Paulo Jun 2018 - May 2019São Paulo, Brasil• Critical analysis of the briefing passed on by customer service.• Experience working with brand guidelines and principles.• Strategic definition of creative concept for campaigns and visual solutions.• Analysis and validation of team tactical decisions and campaign materials.• Key Visuals, visual assets and digital designs.• Guidelines conception for creative design. -
Art DirectorRapp Mar 2015 - Jun 2018São Paulo, Brasil• Coordination and guidance to the team of graphic designers through meetings, reference research and brainstorming.• Discussion about campaign concepts and visual solutions.• Creation of KVs and digital design.• Creatives for multiple communication channels. -
Senior Internal Communication AnalystTnt Jun 2012 - Mar 2015São Paulo Area, Brazil• Management of the internal communication team.• Responsible for internal communication planning.• Monitoring of the actions of endomarketing and results collection.• Follow up quarterly with the matrix (reports in English).• Development of graphic materials.• Preparation of materials, news and internal communications.• Definition of topics and guidelines for internal publications:- Planet TNT Magazines (targeted to the general public)- Direction Magazine Right (directed to the drivers)- Gibi Toninho and Nestor (general public where 2 drivers are the protagonists) -
Creative Communication SpecialistCnagai Business Consulting Mar 2010 - May 2012São Paulo Area, Brazil• Management, development and control of the creative team.• Definition of strategic communication planning (internal and clients).• Monitoring of actions and results collection.• Team training for process optimization.• Development of varied graphic materials: online, printed and presentations.• Presentation and defense of pieces, campaigns and communication strategies.• Generation of content, control and analysis of metrics for social networks.
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Graphic DesignerJunto Feb 2007 - Jun 2010São Paulo Area, Brazil• Experience in the elaboration and development of relationship and incentive campaigns - Clients: Tenda, Cosil and Avon.• Development of websites, email marketing, direct mail, ads, visual identity, layout of magazines and books, among others.• Experience with social networks, blogs and Google Analytics.• Responsible for the communication strategy of Anfarmag - Assoc. Nation of Magistrates.• Frequent contact with suppliers - Graphics, gift and event organization companies. -
Analista De Comunicação E MarketingGrupo Purifarma Feb 2005 - Nov 2006• Creation and production of promotional graphic material such as catalogs, brochures, newsletter and material for endomarketing.• Elaboration and development of sales incentive campaigns.• Work in conjunction with advertising agencies and event companies.• Responsible for planning for implementation of selective collection in the company - price survey, suppliers, logistics, result and return. -
InternDms Database Marketing Solutions Jul 2002 - Dec 2004Supervision ("junior supervisor") and control of quality research, satisfaction and brand positioning. Some of our customers were Microsoft, Telefonica, Valor Econômico and Novell.
Rafael Sales Education Details
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Publicidade Com Ênfase Em Marketing
Frequently Asked Questions about Rafael Sales
What company does Rafael Sales work for?
Rafael Sales works for Work On
What is Rafael Sales's role at the current company?
Rafael Sales's current role is Diretor de Arte.
What schools did Rafael Sales attend?
Rafael Sales attended Mackenzie Presbiterian University.
Who are Rafael Sales's colleagues?
Rafael Sales's colleagues are Millena Corrêa, Clarice Botelho, Gerson Carvalho, Lisiane Vieira, Nelson Brian, Tatiana Silva Lima, Antonio Junior.
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Rafael Sales
Recife, Pe -
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Rafael Sales
Phd In Sociology And Senior Project Manager | Unodc Project Officer | Applying Knowledge To Create Evidence-Based Solutions For Real WorldBrasília, Df3unicap.br, gmail.com, oxyconsultoria.com1 +181922XXXXX
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