• Directing complete marketing & communications across Middle East • Developing UAE yearly marketing calendar & promotional campaigns & assist territory team on the calendar creation• Manage the Annual Brand budget and allocate investments as per business campaigns and events/promotions.• Plan and manage the seasonal photography, video content creation with the advertisement agency. Coordination between buyers, designer agencies, models, and… Show more • Directing complete marketing & communications across Middle East • Developing UAE yearly marketing calendar & promotional campaigns & assist territory team on the calendar creation• Manage the Annual Brand budget and allocate investments as per business campaigns and events/promotions.• Plan and manage the seasonal photography, video content creation with the advertisement agency. Coordination between buyers, designer agencies, models, and photographers.• Plan and manage the tactical events specific for the brand, product category and season that help in driving foot traffic. • Manage, track and control execution of the tactical events, gauging performance and optimizing performance as may be needed.• Liaising with digital agency, preparing briefs & ideas for the campaigns and promotions, assigning budgets, and studying the post campaign reports to check the campaign engagement & success rate• Ensure that all marketing collaterals required for the seasonal campaign or promotions are developed, designed, and sent to the VM team• Responsible for CVM SMS Campaigns- Drive data led strategies, creating customer segments, and driving campaign with the most relevant communication to increase penetration and ROI.• Managing the ties with celebrities or popular people & use them as the brand ambassadors on social media • Managing ATL & BTL advertising and media planning using right media & communication mix to reach mass predetermined target• Coordination with the mall social media team/operations team – push the campaign assets to the relevant team and assure it’s been promoted in the mall social media page• Manage the instore Radio - Liaising with agency, preparing brief for Tactical and seasonal spots. Check the script and tone of voice and approve Final spots • Responsible for all the UAE tactical events Ministry permission Show less

Directing complete marketing & communications across Middle East (except UAE) including Bahrain, Qatar, Kuwait, Jordan and KSA • Developing yearly calendar of marketing & promotional campaigns / events as per yearly strategic business plan• Creating plans of launching new clubs and designing the strategies for pre & post-opening of the outlets and promotional & awareness campaign about the club opening to drive leads and sales• Planning & allocating budget / funds for on-right… Show more Directing complete marketing & communications across Middle East (except UAE) including Bahrain, Qatar, Kuwait, Jordan and KSA • Developing yearly calendar of marketing & promotional campaigns / events as per yearly strategic business plan• Creating plans of launching new clubs and designing the strategies for pre & post-opening of the outlets and promotional & awareness campaign about the club opening to drive leads and sales• Planning & allocating budget / funds for on-right target to drive the awareness & sales for the new clubs• Organizing the club photo & video shoot to showcase USPs of club and digital & social media promotion• Using the right media & communication mix to reach mass predetermined target; studying the post campaign reports to check the campaign engagement and success rate• Managing the ties with:o Celebrities or popular people & use them as the brand ambassadors on social media o Right set of brands with common ground of motives and consumer benefits to maximize outcomes & reach for included brands to make it a win-win decision for all partners, reduce the cost and enhance penetration rate• Conducting Shukran research in Kuwait, Bahrain, Qatar and KSA to support the business • Managing ATL & BTL advertising and media planning using right media & communication mix to reach mass predetermined target• Liaising with agency, preparing briefs & ideas for the campaigns and promotions, assigning budgets and studying the post campaign reports to check the campaign engagement & success rate• Developing relationships with event companies to benefit from the best deals of sponsorship and tie-ups• Maximizing the use of digital media to do viral marketing & promoting campaigns at its best Show less

Landmark Group is one of the largest retail and hospitality organizations in the Middle East, Africa and India with over 55,000 employees to date• Planning out store specific activities for increasing the footfall & sales• Handling Complete ATL and BTL activities.• Looking after ideation & analyzing the cost benefit of the marketing activities • Carrying out tie-ups & other activities to increase the Loyalty Programme membership enrollment• Liaising with Visual… Show more Landmark Group is one of the largest retail and hospitality organizations in the Middle East, Africa and India with over 55,000 employees to date• Planning out store specific activities for increasing the footfall & sales• Handling Complete ATL and BTL activities.• Looking after ideation & analyzing the cost benefit of the marketing activities • Carrying out tie-ups & other activities to increase the Loyalty Programme membership enrollment• Liaising with Visual Merchandiser to keep the store standards• Assisting the Group Marketing Manager in preparing the Retail Marketing Calendar• Developing and maintaining excellent team and cross functional working relationships• Handling all the promotional activities: press releases, advertisements, etc. • Providing support in the preparation of printed material, writing copy, proofreading, regular newsletters, as well as editing and liaising with designers Budget – proposed, monitored and controlled an annual budget of USD 2M+ Show less