Shoemart And Shoexpress-Marketing Manager
Current• Directing complete marketing & communications across Middle East • Developing UAE yearly marketing calendar & promotional campaigns & assist territory team on the calendar creation• Manage the Annual Brand budget and allocate investments as per business campaigns and events/promotions.• Plan and manage the seasonal photography, video content creation with the advertisement agency. Coordination between buyers, designer agencies, models, and… Show more • Directing complete marketing & communications across Middle East • Developing UAE yearly marketing calendar & promotional campaigns & assist territory team on the calendar creation• Manage the Annual Brand budget and allocate investments as per business campaigns and events/promotions.• Plan and manage the seasonal photography, video content creation with the advertisement agency. Coordination between buyers, designer agencies, models, and photographers.• Plan and manage the tactical events specific for the brand, product category and season that help in driving foot traffic. • Manage, track and control execution of the tactical events, gauging performance and optimizing performance as may be needed.• Liaising with digital agency, preparing briefs & ideas for the campaigns and promotions, assigning budgets, and studying the post campaign reports to check the campaign engagement & success rate• Ensure that all marketing collaterals required for the seasonal campaign or promotions are developed, designed, and sent to the VM team• Responsible for CVM SMS Campaigns- Drive data led strategies, creating customer segments, and driving campaign with the most relevant communication to increase penetration and ROI.• Managing the ties with celebrities or popular people & use them as the brand ambassadors on social media • Managing ATL & BTL advertising and media planning using right media & communication mix to reach mass predetermined target• Coordination with the mall social media team/operations team – push the campaign assets to the relevant team and assure it’s been promoted in the mall social media page• Manage the instore Radio - Liaising with agency, preparing brief for Tactical and seasonal spots. Check the script and tone of voice and approve Final spots • Responsible for all the UAE tactical events Ministry permission Show less
