I am leading the partner development efforts for AppsFlyer in the region across SRN, Ad- Networks, Agencies, Tech & Cloud, and VCs. Partners such as Google, Meta, AWS, etc. are a vital part of the mobile advertising ecosystem, and the objective is to drive value to the mutual customer base and expand it further to capture more market share.• Develop and nurture relationships with the partners to drive business opportunities and sales pipeline• Liaison with partners to build and drive the adoption of innovative solutions for advertisers across the industry• Strategic discussions to help drive business conversation through AppsFlyer’s product and feature adoption• Increase expertise across the industry through education, marketing, and thought leadership

Leading a team of people to scale up CPG vertical digital ad revenues for TikTok. Built a team of highly motivated individuals from scratch with diverse industry backgrounds, to develop, nourish, monitor, and grow a healthy sales pipeline. Liaise with cross functional teams - product, marketing, strategy, legal, finance to proactively drive and close sales opportunities.

As a client engagement specialist, I managed sales of high value media opportunities majorly across transit segments nationally with a team of 4 people. As a cohesive unit, we conceptualized solutions based on engagement and experiential marketing. Key responsibilities included:• Driving alliances and creating engagement opportunities• Continuous engagement with main line media planners (Group M, Dentsu etc.) for conceptualizing solutions basis brand’sstrategy• Identifying sponsorship opportunities and plan events for enterprises to maximize ROI• Driving strategy for the team for special projects like naming rights, pouring rights, retail opportunities etc. resulting in incremental revenue from our assets

Product manager for traditional property portfolio in North & South India contributing to ~40 Cr revenue per annum; primarily responsible for:• Driving product strategy and revenue planning• Analyzing growth trends & capture client’s feedback• Ensure knowledge flow b/w teams – Operations, Finance, Marketing Communications & Sales• Develop relationships with media owners, clients &agenciesConduct research for capturing consumer insights• Floating promotions in the market to support revenues• Devising pricing framework basis market trend and data analysis using Salesforce• Project feasibility assessment for future acquisitions

Responsible for managing key account business with an annual business value of ~25 Cr, namely LG, BMW, Hyundai, Maruti, Apollo Tyres, Volvo, SPG to name a few.

Working as J2EE developer, responsible for analysis, design and development of web-based applications using ICEfaces, Hibernate, Spring and SQL for a US based healthcare service provider.