• Leading sales/support team of 57 to manage Pan India B2C business for Automotive Lubricant • Developing/implementing sales strategies to deliver top line and bottom line targets• Developing and implementing Route To Market (RTM) strategies to have an effective and efficient distribution channel• Create and execute plans to reach out unexplored market segments & customer groups for business expansion• Managing budgets, forecasting and Supply Chain• Managing Working capital efficiently by ensuring collections as per company policy and by maintaining optimum stock inventory in the system • Review and monitoring Distributor Sales and financial performance along with Working capital deployment to ensure growth as per organization's requirement• Designing and implementing Trade schemes to deliver growth targets in each product segments• Analyzing competitive landscape and making required interventions including new product launches• Planning and executing effective ATL & BTL marketing strategies to increase brand awareness and market share• Developing and Maintaining excellent relationship with all the key stake Holders• Monitoring/analyzing performance metrics and improving them to align them with dynamic business needs• Creating, supervising & training the sales team to have a self motivated and performing Team• Planning/Implementing latest CRM software initiatives

• Led a team of 9 members and managed B2B & B2C Retail, Industrial and OEM businesses in South region• Conceptualized strategies for maximizing profitability & revenue • Created and executed plans to reach out unexplored market segments & customer groups for business expansion• Conducted competitor analysis for market share parameters by keeping update about market trends and competitive moves• Planned and executed effective marketing plans for region for increasing Brand Recognition and Market Share growth• Developed and maintained excellent relationship with Strategic stakeholders like key customers, CFAs and OEM partners• Successfully drove volume and grew business by 7% during the difficult year of 2020-21• Successfully conceptualized and implemented RTM strategies leading to addition of 35 New Business Partners• Successfully streamlined supply chain of South Region to increase efficiency and business• Successfully implemented Salesforce software

o Lead team and achieving Targets for Revenue, Reach and Profitability. Led retail team of 4 people to achieve 2016 targets with 16% growth in Power brands for which I won award of Best Team in Western Region - 2016.o Plan and execute retail distribution plan for region.o Develop and effectively implement Area Sales Strategy. Manage budgets for various activations to gain maximum benefit out of it.o Plan and execute effective marketing plans for region for increasing awareness, brand building and increasing revenue.o Working with cross functional teams effectively to deliver growth agenda. o Track competition and take corrective actions.o Train and coach reporting team to help them grow in their career.

 Plan and execute the rural distribution plan for region. Achieving Targets for Revenue, Reach and Profitability. Develop and Effectively implement Area Sales Strategy. Train and coach reporting Team. Maintain relationship with key customers and influencers.  Track competition and take corrective actions. Ensure business partners achieve their business goals profitably. Plan and execute effective marketing plans for region for awareness and brand building.

Regional Manager for Retail business. Based out of Kolkata. Key Deliverables:# Achieving Targets for Revenue, Reach and Profitability.# Develop and Effectively implement Area Sales Strategy.# Train and coach reporting Team.# Maintain relationship with key customers and influencers. # Track competition and take corrective actions.# Ensure business partners their business goals profitably.

Castrol is developing a chain of Multi Brand Franchised Car Workshops branded as "Castrol PitStop" and Castrol Authorized Multi Brand Car Workshops branded as "Castrol Car Care" across India.Key ResponsibilitiesMapping territory for multi-brand independent car workshopsMarket segmentationHunting for and making offers to prospectsSigning up, Civil work, Concept branding and Infrastructure support to franchiseeTraining, operations and marketing of franchised workshops AchievementsMapped a new territory and acquired 52 new accounts in 10 months which is exceeding the targets givenII. Multi-site Franchisee Manager (January - July 2007 in Pune & August 2007 - Feb 2009 in Surat)Castrol has introduced a new concept of Multi Brand two Wheeler Service Stations branded as "Castrol BikeZone". It's a retail chain of 100+ two Wheeler Service Stations, spread across India.Branding and MarketingCreating awareness about the Brand through various activitiesMaking Marketing plan for Territory including the various schemes and channels to promotePlanning and arranging Marketing material and Manpower required for the plan Implementing the marketing plan and controlling the sameEvaluation of the performanceSales and OperationsSales projection and planningCustomer relationships managementTerritory coverage planningManpower planning, training and retention

Key responsibilities include development of the complete retail channel plan for petrol and diesel distribution in the territory, selection of site, franchisee appointments and taking care of all the activities related to selling through the retail channel in the region. ResponsibilitiesPreparing competitive landscape of the territoryPreparing retail channel development plansAppointing and managing franchiseesManaging sales activitiesPlanning and managing customer care programs and marketing activitiesAchievementsGenerated potential franchisees for selected 10 sites in Chittorgarh District in 3 monthsMade presentation model for prospects which is being used for new franchisee appointment

Market Research for ERP software of 3i Infotech in Industries in Nagpur Area.

Did complete market research for Monsanto for finding reasons of price undercutting on certain products and also for launching new products in Punjab and Haryana region.Was involoved in all stages of the research; right from defining research objective, data collection, analysis and presenting the conclusions.