- During a short span of 4 months, I was able to deliver over 300% growth in Plane's blog organic traffic.- Domain authority in Semrush increased from 28 in Sep to 33 by Dec. - Ran extensive Twitter ads during launch week to a Global audience.

First at FrescoPad, then post acquisition at Ideascale and sister organization Trymata, I am currently leading the digital marketing effort with a core focus on driving organic traffic and inbound sales leads.At Ideascale I increased organic traffic from 3k/month to 250k/ month, verifiable via 3rd party platforms. Apart from driving organic traffic by nearly 100x, paid Google ad campaign efficiency improved by 3-4x. Because of my performance, I was also asked to move to Trymata, which is a sister organization, where there was massive organic traffic crunch which I was tasked with to elevate urgently. At the end of my 9 month tenure there, not only was the organic blog traffic grown from nothing to 3.5k/ month, lead filtering and quality also improved vastly. Connect with me to learn more. Always happy to chat about progress and success stories!

Sr. Manager - Inbound (Web Marketing) Content Strategy at Ziff Davis, all B2B sites (March 2019 - Present)Before being promoted to my current role, I had joined them as a Sr. Program Manager for growing specific categories within the sites. When that was very successful, I was asked to manage inbound marketing growth all B2B sites using editorial content as the key driver. Ziff Davis is a collection of several sites, my focus area are the B2B sites such as Toolbox.com, Spiceworks.com, HRTechnologist.com and MarTechAdvisor.com (and partly a few more).With editorial content as the key driver, I fully manage the inbound content marketing strategy, for the 4 sites highlighted. I have 4 direct reportees (Editors and sr. Editors) and 12 indirect (writers who report to the editors).A large part of my work has been in content planning, training and work allocation, so as to grow the search traffic, primary from Google Search and Google News. For example, if you Google any of the following terms - linux Firewall, firewall hardware, threat modelling tools, fraud detection (and 800 more such keywords across HR, Tech and marketing), you will find toolbox.com ranking in top 5, some at #1 itself. Our news content also periodically ranks for news keywords within that cycle.I am also responsible for highlighting any site issues that come up. I took up this role voluntarily and have delivered by informing respective IT teams on major site issues that would have otherwise gone unnoticed for days. According to the feedback I recieved, my timely intervention could have saved the form upwards to $2 million. Apart from growing traffic, I also manage their sources and their conversation to business leads. This includes page optimization, asset planning for download captures, form planning.- Ask for my resume for more info.

As Sr Program Manager at Ziff Davis's B2B media arm, I am part of the editorial leadership team for MarTechAdvisor.com , HRTechnologist.com and ToolBox.com .Here are some of the key components of my roles and responsibilities, :1. Inbound/ Search Editorial Content Strategy: I pioneered a strategy for search content that has delivered over 120% in organic traffic growth Q/Q in less than 6 months. This unique approach includes pre-planning keywords, auditing existing content, planning new articles, defining content structure etc. After all, good content strategies only work when the content is great.The result has been quite extra-ordinary in final delivery and the strategy is now being scaled across the B2B division, lead by yours truly. 2. Premium Editorial Assets: In combination with a high-success rate inbound content strategy, intent-based promo content positioning (for the articles ranking on Google) and A/B testing conversion optimization - we have managed to grow editorial asset downloads by over 150% in 8 months. 3. Team Management: Apart from leading the strategy and operation of inbound content strategy and asset conversions, I manage a mid-sized team of content editors and managers, SEO executives, shared resources in design and development and freelance writers - to deliver on organizational metrics of traffic, engagement and conversion4. Content Writing: I can't stop writing - that's my thing. No matter where I go or how much I manage to climb the corporate ladder, I will always be a writer and strategist at heart. My articles have over 90% SEO success rate - meaning, they WILL rank on Page 1 of Google, typically in less than 3 months, sometimes less than 3 weeks if the competition is relatively medium or low. This is the passion and learning I aim to keep transferring / inducing among my team members, as I continue to learn from them from their key strengths.

Before being promoted, I had joined them as Digital Marketing and Branding manager for the India division, was in that role for about 1 year before becoming the head of the global marketing division.As HOD for the marketing team, I am responsible for all channels of marketing and lead-gen growth. Since the company is boot-strapped, organic growth is key to sustain this business. The main driver for organic growth is search traffic. If you Google any of following terms, among 300 others, you will find QuestionPro.com in top 3: 'research', 'online survey software', 'quantitative research', 'qualitative research' etc. Apart from traffic alone, I am also responsible for conversions across site sections, pages and channels. This includes social media promotions, email nurturing and conversion optimization. I also have a keen eye for graphic and infographic design and work closely with the graphics team for guidance, while allowing them their own creative freedom.I manage a team of 11 people, including writers, shared-developers and graphic designers, and keep them happy - while delivering growth!

As the Key Account Manager for the creative team, Iam responsible for maintaining and growing the digital presence of the company's 10+ portfolio of high-tech B2B products and generate ground-breaking creative collaterals that generate "real sales" for the company.While my work title covers the Creatives of this dynamic firm, Iam also involved in generating workable ideas for further business expansion with efficient deployment and utilization of our highly talented Creative Team.I lead my team with Ogilvy's core business slogan - "If you want to do well in the creative business, make your client's sales register ring!".I also lead a team of about 6-10 people into creating target oriented print advertising collaterals.With the core focus on content marketing, I have a leader's eye to visualize and story-board graphic creatives, strategize and oversee the execution of SEO, Google Adwords, Email, Print, Website Development, Social Media Marketing, Content Distribution, PR partnerships for content publishing and everything that falls in between.

Development and execution of complete digital marketing strategy for initial clients.

Managing content, social media and complete 360 degrees of Digital Marketing accounts in B2C and B2B segments. Regular client management and servicing.