Rajesh Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Marketing Specialist - Developed and implemented comprehensive marketing strategies to increase brand awareness and promote hospice services.- Executed targeted digital marketing campaigns, resulting in a 90% increase in online engagement and inquiries.- Established and maintained strong relationships with healthcare professionals, community organizations, and referral sources.- Organized and participated in community events, workshops, and seminars to educate the public about hospice and palliative care.Brand Specialist- Led rebranding efforts, including the redesign of the organization's website, and marketing collateral.- Conducted market research to identify key trends and competitive positioning for effective brand differentiation.- Collaborated with cross-functional teams to ensure brand consistency across all communication channels.- Managed public relations initiatives, securing positive media coverage and fostering community partnerships.Public Relations Coordinator- Working on proposal for funding through corporate CSR initiative- Working on reporting (monthly, quarterly and yearly) for existing CSR accounts- Monthly newsletter and quarterly newsletter for key stakeholders including individual and corporate funders - Developed and maintained media relationships, resulting in increased coverage in local newspapers, TV, and radio.- Coordinated fundraising events and campaigns, exceeding revenue targets by 60%.- Produced compelling press releases, articles, and social media content to showcase the organization's impact.

Bengaluru, Karnataka, India

Account Based Marketing - Creating marketing message on the specific attributes and needs of the account Key accounts such as Comcast, Sky, Multichoice, Technicolor, Zee5, SonyLiv- Working with delivery, sales and competency to support personalized campaigns designed to engage account- Handling RFP/RFI and customer presentations for above mentioned accountsIntegrated campaigns – Deploying successful marketing campaigns and owning their implementation from ideation to execution, execution of integrated campaigns centered on key industry trade shows/events and webinars and thereby bringing in leads for the sales team. Strategic Marketing Planning- Provided data for integrated campaign plan for the year, event evaluation, budget calculation and ROI estimation for all paid channels of marketing- Internal: Led strategic initiative on Ad tech, OTT, Android TV, SDN/NFV, IoT, 5G, AI, and Smart Appliances across verticals including media/broadcast, communication and consumer electronics. - Conducted In-depth Market ResearchThought leadership / PR materials – Initiating content related measures to launch blogs, whitepapers, media articles for PR consumption, PR content development, video content and social media profiles, for generating thought leadership and significant inbound marketing results.Collateral’s development – Quarterly customer newsletter, Vertical brochures, corporate brochures, case studies, message handbooks, eBooks, e-mail pitchesPartner Marketing- Implementing the Partner Promotional campaigns with US-based Open Source Middleware Consortium (RDK) by events, blog, webinars, newsletters, website development and others Tradeshow specifics - IBC 2019, IBC Virtual 2020 & IBC 2021 messaging, theme of the event, demo identification, use case identification, collaterals etc.Sales Enablement- Sales kit formulation, internal webinars and presentationAward Participation- Coordinate for end to end award entry and submission journey.

- Worked on video case studies for top customers across domains- Market research for key accounts - Competitor analysis- Collateral creation as part of sales kit enablement

Iapc’S Certificate Course In Palliative Care For Volunteers, Hospice And Palliative Volunteering Program

Mba, Marketing It

Microsoft Certified Professional (Mcp)

Be (Electronics)