Ralston Vaz Email & Phone Number

Los Angeles, California, United States

Develop, implement, and manage communication plans and change initiatives. Work closely with Executive Team and cross-functional departments to ensure employees are prepared for and engaged in organizational changes.- Develop and execute a comprehensive comms strategy conveying company’s goals, reflecting its values, promoting leadership alignment, and nurturing employee engagement through rapid growth and change.- Design, write, and edit broad range of executive-level communication experiences for internal audiences covering company business updates, news, and “need to know” information.- Facilitate change management company-wide, Identifying potential challenges, resistance, and obstacles and developing strategies to address them.

Los Angeles, California, United States

Shaped employee experiences. Member of innovative Knowledge & Collaboration department. Helped global "Sifties" collaborate, connect, and communicate across virtual and organizational boundaries.- Achieved and maintained 80% company-wide positive response rate to feeling well informed about the company's Annual Objectives, market strategy, and vision. - Collaboratively designed, programmed, and drove pilot-to-scale employee engagement events including weekly all-employee meetings, quarterly business updates, and executive town halls.- Developed deep understanding of the business and culture to proactively recommend communication experiences that energized our employees and brought clarity to our topmost Annual Objectives.- Built and leveraged strong internal partnerships to elevate employee awareness, motivate employee engagement, diversify company-wide communications, and deepen connective experiences with senior leadership.

Los Angeles, California, United States

Lead narrative development for email campaigns launching new products. Develop communication plans. Consult founder on development of new products and experiences. Facilitate brainstorming sessions.Co-developed a premium, cohort-based experience, increasing product and membership inquiries by 40%.Wrote a series of 16 authentic and emotional storytelling emails which helped drive brand engagement and membership growth during a four week campaign.

Washington, District Of Columbia, United States

Developed, wrote, edited, and visually designed compelling stories in collaboration with senior leaders. Informed and inspired 800+ designers and partners. Designed presentation materials. Consulted senior leaders, chiefs of staff, and project leads. Clarified and simplified internal communication strategies and experiences.- Collaboratively humanized senior leaders, people managers, and team members with new story segments fostering interpersonal connections and a deeper sense of belonging.- Co-developed a themed series of four all-team events inspiring 200+ designers to be “Bold” in their presence, interactions, and work during the pandemic.- Led the strategic development, design, and production of a company-first, 40-page Experience Report featuring eight, data-rich stories exploring the value and impact of experience design. (Produced as a print magazine, digital magazine, and a socially engaging intranet experience.)- Developed numerous human-connecting experiences that contributed to company being voted to “100 Best Companies to Work For” by Fortune, “Best Places to Work” by Glassdoor, and one of the top three “Best Places to Work in Money Management” by Pensions & Investments among other culture awards.

Washington D.C. Metro Area

Worked in Consumer Bank Design. Brought clarity and simplicity to presentations. Guided internal communications and messaging strategies for leaders. Created compelling narratives to explain data and analytics. Distilled complex concepts into persuasive stories. - Wrote, edited, designed, and distributed 3 - 5 inspiring and engaging stories per quarter to rally a diverse team of ~100 designers, developers, product owners, technologists, and leaders around a compelling vision of banking changed for good.

Washington D.C. Metro Area

Designed share out presentations. Consulted project leaders on story strategy. Designed logos and swag for internal teams and initiatives. - Wrote, designed, and authored full speaker script ("talk track") for a major presentation reporting on a task team's progress, successfully informing and igniting support from an audience of 80+ designer and leaders at an annual Chicago offsite. - Helped prototype a pilot experience to change the way teams think about design critiques. - (Hired on from Aquent contract role after seven months.)

Washington, District Of Columbia, United States

Developed agency’s brand strategy practice. Built relationships within the social enterprise community. Consulted startup founders. Acquired new clients. Hired and mentored design talent. Developed workshops. - Facilitated workshops teaching the fundamentals of brand development to social enterprise entrepreneurs in partnership with organizations like Impact Hub and the Saudi Young Leaders Exchange Program.- Donated $15k in brand strategy and design services to social enterprises around the world.- Awarded American Graphic Design Award numerous years by Graphic Design USA magazine for outstanding brand design.

Washington, District Of Columbia, United States

Various contract roles. Designed UX and UI for government agency intranets. Advised on employee engagement experiences. Designed internal promotional materials and event logos. Advocated for the user’s experience. Presented and proposed UX concepts to C-suite leadership. - Led the intranet redesign project at the National Transportation Safety Board (NTSB), office of the CIO – providing strategic direction, research design & facilitation, and hands-on UX design to develop a viable, new experience that rallied employees around a vision for what their intranet should be. (Case study: ralstonvaz.com/ntsb-intranet-ux-design)- Designed the UX for prototype intranet mockups to propose employee engagement enhancements in partnership with portfolio leads at the US Department of Labor.- Collaborated with Creative Director to define a tech company’s UX design process, achieving executive-level buy-in.

Atlanta, Georgia, United States

Developed communication strategies. Wrote employee stories. Designed intranet sites and experiences. Advised the CEO of YP. Facilitated empathy interviews. Developed “Day One” communication plan for YP divestiture.- Transformed an avoided intranet into a highly coveted online destination for 10k employees – increasing readership by 150% in less than two years through redesign, storytelling, and the introduction of groundbreaking video and interactive experiences. - Signed NDA and worked closely with YP executive leadership to develop informative and reassuring communications around company divestiture resulting in an overwhelmingly positive “Day One”.- Produced audio, video, written, and interactive experiences to get concerned employees of divested company quick and clear answers to important questions.

Certification, Visual Communications

Activities and Societies: Substitute/Guest Instructor, Computer Lab Assistant

Computer Programming

Activities and Societies: Concert & Marching Band (1st Trumpet)Cardinal Hayes is an all-boys Catholic High School in the South Bronx.