Here’s my life story in a nutshell: I recently graduated from the International Management Institute New Delhi, with a major in marketing in April’24. After one year of continuous effort (sleepless nights), I was grateful to be honored as the 'Student Of The Year' in my 2nd year at IMI for the best Scholastic and Co Scholastic performance comprising parameters such as Academics (Min 7.5), Extracurriculars (Cricket - 10 Tournaments), Leadership, Case/Corporate Competitions (250+ Participations In Case, Designing, Writing & Other General Competitions/30+ Wins) and Volunteering. During this time at IMI, through the 250+ Case Competitions that I participated in, I was able to fine tune my leadership skills, Graphic Designing skills (Canva), Content Writing, Presentation & Public speaking skills. Alongside this in my 2nd Year, I had also pursued two internships; one with Reliance Retail (Customer Success) and the second with Phoenix Global, where I worked as a Brand Management Intern. Currently, I'm interning at Yethi Consulting, where I’m sharpening my skills in marketing and content strategy while contributing to impactful projects. In the past few months, I have also spent time learning the nuances of content creation, strategy and video editing.When it comes to my professional passion, it lies in marketing, content, and branding, with a keen focus on driving impactful narratives. But if I were to pick a dream role, it would be as a voice-over artist for strong male characters in video games, anime, movies, and ads — bringing these powerful stories to life through my voice.Always open to new connections and conversations. Feel free to reach out if you'd like to chat about life, marketing, or anything else.Namárië
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Marketing AssociateYethi ConsultingBengaluru, Ka, In -
Marketing Analyst InternYethi Consulting Oct 2024 - PresentBengaluru, Karnataka, India- Part of the Marketing Department (Collaborating with the HRD to enhance Employer Branding): aligning marketing strategies with key performance goals.- Responsible for weekly Blog creation on testing & Blog Management, optimizing content for SEO, and tracking marketing metrics.- Authored a piece on AI in performance testing, highlighting self-healing automation & the limitations of manual testing. -
Urban Manager (B2B Sales)Berger Paints India Aug 2024 - Sep 2024Hosur, Tamil Nadu, India- As a B2B Sales Manager in Hosur, I directly managed a Territory Sales In-charge & was responsible for maintaining & growing relationships with 8 Key Dealers within a network of 100+- Conducted market research with 20+ painters to identify preferences, highlighting the top product.- Created the Painter's Loading Sheet, detailing product benefits, and mapped retail sites and ADCs.- Identified opportunities to improve dealer engagement, product pricing, and marketing strategies for better performance. -
Management Trainee - SalesBerger Paints India May 2024 - Jul 2024Kolkata (May'24) / Madurai, Tamil Nadu, India - (June'24) -
Marketing InternPhoenix Global Oct 2023 - Jan 2024🔸Brand Management Project : Comprehensive Growth Strategy - Digital Channels Implementation🔹Developed a Data-Driven Strategy by Establishing KPIs with Specific Reach, Impression, & Engagement rate Targets.🔸Leveraged Competitor Social Media Analysis, Determining Ideal Posting Frequency for Hi–Tech Pharma on Instagram🔹Gathered Data from 75+ Respondents to analyze Gen-Z's Content Preferences, Information Needs, & Preferred Formats on Instagram, Conceptualizing the Content strategy (Storytelling, Infographics, Interactive) Based on the Results 🔸Analyzed & Communicated the Ideal Social Media Platform with Statistics & KPI's and the ideal targets within each KPI with a Roadmap - Short term, Medium Term & Long term. -
Live Project - Brand ManagementPhoenix Global Aug 2023 - Sep 2023India🔹 Conducted a Brand Audit & Analysed the Brand Positioning & Marketing Mix of Cadbury, India🔸 Developed an Integrated Brand Strategy for Cadbury based on the Brand Audit & Personality🔹 Received a Winter Internship Opportunity with Phoenix Global -
Summer InternReliance Retail Apr 2023 - Jun 2023Bengaluru, Karnataka, India
Ram B Education Details
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Cgpa: 7.21/9.5 - Highest Gpa: 5Th Term - 8.5 -
8.38/10 - Rank - 1 -
Class 12- 85.80%
Frequently Asked Questions about Ram B
What company does Ram B work for?
Ram B works for Yethi Consulting
What is Ram B's role at the current company?
Ram B's current role is Marketing Associate.
What schools did Ram B attend?
Ram B attended International Management Institute - Imi, University Of Madras, Vidya Mandir Senior Secondary School.
Who are Ram B's colleagues?
Ram B's colleagues are Bhushan Mahale, Sachin Phulware, Umesh Indrawar, Rajesh Subramanian, Reshma Devi, Elango Mani, Kaushal Khetri.
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