• Designing complete user journeys to impact product adoption and growth metrics during the user’s entire life cycle• Responsible for determining positioning, naming, competitive analysis, and internal and external communications to shape the product's voice and help it retain a loyal consumer base• Working across several aspects of marketing – from branding and positioning to targeted outreachand strategy, go-to-market strategy, campaigns, advocacy, events and communication and combine them into user journeys to impact respective product funnels• Performing A/B tests, validating data models, and gathering user feedback to optimize and understand users’ gaming experience and improve product engagement• Bridging the gap betweeen acquisition and retention

• Developed BI dashboards, automated pricing analysis process resulting in real-time updates for business stakeholders.• Researched 12 competitors’ pricing strategy, standardised pricing data for 3 brands to identify its impact on overall business.• Analysed short term & long term trends in the GRPO, identified 3 fundamental growth drivers via top-down (macro trends and competitive landscaping) approach, across a spectrum of 150 brands.

• Pitched business plan to 7 banks, signed MoU with HDFC; onboarded tech vendor to develop mobile and web platforms• Audited 70+ low-fidelity and 30+ high fidelity wireframes; supervised phase 1 completion at 20% of project value

• Supervising and Production planning of the Load Cell Production Line.• Managing and coordinating with the on floor manpower to keep the production line running smoothly.• Resolving break down issues and resolving Quality issues with regards to the weighing scales.

• Worked in the Production team and learnt the various production processes.• Got an insight into the research and development of weighing scales.