Associate Product Manager (Marketing)
Current- Designing complete user journeys to impact product adoption and growth metrics during the user’s entire life cycle
- Responsible for determining positioning, naming, competitive analysis, and internal and external communications to shape the product's voice and help it retain a loyal consumer base
- Working across several aspects of marketing – from branding and positioning to targeted outreachand strategy, go-to-market strategy, campaigns, advocacy, events and communication and combine them into user journeys to.
- Performing A/B tests, validating data models, and gathering user feedback to optimize and understand users’ gaming experience and improve product engagement
- Bridging the gap betweeen acquisition and retention