Ramesh Babu Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru Area, India

• Customer Engagement Analytics: Developed an Intelligent Growth Engine for delivering enhanced customer knowledge and in-depth market understanding to effectively empower our sales, marketing, support and other functions in driving business expansion. New Account/Customer discovery- Using multiple local and global data sources TIGER continues to identify new customers for Lenovo. Existing Accounts Enrichment- TIGER collects, collates, cleanses and populates additional information by customer to create near 360degree view for deeper understanding of customer. Leads Generation- TIGER analyzes account intelligence from numerous internal & external data sources to generate predicted opportunity by customer for Lenovo. Analyzation of sales and opportunities data at various levels (End Customer, Channel and Ecom) and provide insights to the users at different level(Sales reps, Males Managers and Top level) globally. • Risk Analytics:Proactively identification of customers at risk and the risk value and identifying potential ways to improve customer experience backed by analysis of customer feedback with operational data (Sales and opportunities). Analysis of Factors impacting customer at risk- Lenovo’s revenue growth with customer, revenue growth vs market growth (Market growth sated in IDC and Gartner), revenue growth vs similar customers and Conversion Rate (%of deals won of total opportunities created). Identification of top and bottom drivers from the customer responses across five major surveys (WW cx, Product Ownership, Service Event survey, Purchase Experience and Global accounts survey).• Customer Experience Survey:An in-house automated solution to ease the manual process of contact selection for sending surveys. It allows sales reps to select customer contacts to be surveyed for every quarter based on previous quarters purchase history, followed by sales managers review and finally CX focal can download the contact list for sending survey.

Bengaluru Area, India

• SMEP and Market to Order Dashboards in SAP Analytical Cloud:Provided business logic in the calculation of KPI’s for the projects Sale Manager Excellence Program and M2O Excellence. And created the dashboards in SAP Analytical Cloud. These dashboards gives the leader and his/her team with clear direction where to potentially focus and improve Commercial Excellence and Sales Manager Excellence performance • Market Deep Diving: Analyzing Global sales data at granular level and providing insights on scope of improvement and areas to be focused. • Distribution Management System: Automated the process of Distribution management System reporting for the global markets. It is resulted in the Significant reduction in manual effort required and time spent to obtain data and create reports. • Sales Force Visualizations:Created various dynamic and static dashboards in Sales force. These dashboards gives a quick overview of what is going on a market/sector/team.

Bangalore

• Data integration using TalendAutomated the process of sales and opportunities data integration in real-time from various sources like Sales Force, SAP, flat files and SQL Server data base using Talend.• Multi-Channel Purchase behavior: Analysis of multichannel purchase (Direct, Indirect and online) behavior of customer.• Funnel Anlytics: Worked on forecasting model implementing in in R for predicting the % of opportunities to be closed in the next 3 months given open funnel. Further analysis of above results at various level -Market group, Market, Business model and end user segment. Also provides what are the top opportunities to be focused on.• Segmentation: To understand the customer purchasing behavior, Cluster analysis was used to segment customers into different clusters to study their common behaviors using K-Means clustering

• Performing brokerage reconciliation between clearing broker(Newedge) and executing brokers(Manual and GPS, EGAINS platforms) for exchange traded derivatives • Performing trade and position reconciliation between fund and prime broker for equity, bond, FX and F&O products• Creating static data, instrument translation, data capture and recon rules for new brokers in TFIM and TLM• Interpretation of new and amending existing Fee schedules for ETD and OTC instruments• Performing testing on Fee schedules in OB environment and migrating them to production environment• KYC checks while onboarding new legal entity/broker.• Reporting of issues related to development, application enhancements through the ticketing tool JIRA.• Resolving production issues regarding fee schedule errors and technical errors raised by production team through JIRA.• Identifying the areas of improvement and achieving maximum automation