Ramesh Kumar Email & Phone Number

Gurgaon, Haryana, India

Gurgaon, Haryana, India

Brand Consulting

Vadodara Area, India

• Statistical - Predictive Modeling / Marketing Mix Modeling (MMM) to predict MROI for FMCG & Non FMCG products
• Complete Hybrid Statistical Modeling (Based on Multiple Linear Regression \ Logarithmic Regression \ Logistic Regression) to ascertaining Company’s sales and to measure the impact of various marketing vehicles on their.
• Analyze data on customer demographics, preferences, needs to identify potential markets and other factors like Competitor's prices, sales and method of marketing and distribution.
• Measure effectiveness & efficiency of marketing, advertising, communications programs & strategies
• Business insight and recommendations to identify the key drivers of sales and there contribution of base sales vs. incremental sales. Calculating the ROI for all the media/trade in study scope. Optimalizing budget.
• Assisting clients in understanding the impact of their promotions, competitors’ activities and market growth, customer demographics, preferences, needs to identify potential markets and factors affecting product demand.

Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering, B+

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