Kayla Ramirez Email & Phone Number

Austin, Tx, Us

Dallas, Tx

➤ Proactively building impactful strategies while staying ahead of trends and looking for new ways to solve problems.➤ Developing tactics to improve brand reputation by gathering consumer feedback from product reviews and social media.➤ Managing the consumer product review program generating 25,000+ reviews in 2019, a 274% increase over 2018.➤ Growing and nurturing B2B2C communities on Facebook, Instagram, Twitter and LinkedIn to increase following.➤ Achieving 4M impressions and overall social media engagement rate of 4.88% in 2020, reflecting an increase of +85% YoY.➤ Maintaining social media content calendar and ensure alignment with business priorities and brand guidelines.➤ Partnering with consumer support team to proactively monitor and respond to consumer product reviews.➤ Providing unsurpassed vendor relations and executing successful reputation management campaigns across verticals.➤ Promoting team development and collaboration, and demonstrating a positive attitude, and excellent communication skills.➤ Monitoring social media to gain insights on trending topics for the HVAC industry and overall digital strategy.

Dallas, Tx

➤ Implemented local marketing campaigns for stores through a mix of store events and print and digital media efforts.➤ Delivered a premium customer experience for 220+ B2B store locations and contributed to parts growth of 13% YoY.➤ Partnered with multiple creative agencies and external vendors to develop collateral, fixtures, and promotional items.➤ Created event playbooks to document processes to execute local campaigns for opening 20+ new locations per year.➤ Improved store traffic and awareness through local listing management efforts across Google, Apple and Bing.➤ Designed digital marketing strategies and increased internet searches, views, and actions by over 150%.➤ Planned and executed industry leading internal sales meeting that exceeded 98% of surveyed attendee's expectations.➤ Maintained 20+ vendor partners and planned annual agency summit to celebrate wins and evaluate vendor performance.

Dallas, Tx

➤ Led Fossil brand content strategy, calendar creation, and creative project management for digital channels.➤ Generated a +30% increase in e-commerce sales in 2016 by implementing email, website, and social media campaigns.➤ Indirectly managed team of 6 graphic designers throughout the design, development and approval process.➤ Analyzed effectiveness of digital campaigns by reviewing data to identify key insights and marketing opportunities.➤ Measured success upon open rate, engagement, revenue, and number of site visits, and organic reach.➤ Executed the digital content strategy as well as conducted testing based on gender, purchase history, and location.➤ Developed content goals and strategies for sales copy, blog posts, presentations, animations, videos, and social media.➤ Synthesized concepts with marketers, subject-matter experts, and decision-makers to generate effective content.➤ Reviewed key performance indicators to ensure content performed as expected and to measure return on investment.

Dallas, Tx

➤ Supported global brand growth strategies and initiatives for Fossil watches by facilitating alignment on key assortments.➤ Led and coordinated product launches, monitored sales trends, and supported marketing and visual merchandising.➤ Owned the creation and communication of all go-to-market and consumer-facing marketing and training materials.➤ Led all marketing efforts for brand strategy, assortment planning, advertising development, and global distribution.➤ Oversaw brand strategy and leveraged qualitative/quantitative consumer research for positioning and relevance.➤ Drove partnerships by facilitating relationships with retailers, working on assortment planning to generate sales growth.➤ Managed total creative process from briefing to art and copy direction to media buying for advertising development.

Austin, Tx

➤ Led daily functions for production, sales, marketing, website development, and procurement for a fine jewelry company➤ Cultivated relationships with wholesale account buyers to promote brand loyalty, expand market, and increase sales.