Ram Subramanian Email & Phone Number

United States

Product Marketing for Fleet video telematics and aftermarket dashcam.

United States

* Drive GTM in auto - enable sales with product truth, value proposition and roadmap, competitive landscapes, messaging and positioning in the automotive market using Wind River edge and DevOps portfolio* Create assets that aid marketing campaigns to drive growth and engagement * Support customer engagements, roadshows, events, partner co-marketing efforts, etc.

San Francisco Bay Area

• Head technical product marketing, marketing strategy and marketing communications (MarCom) through cross-functional collaboration and consensus building.• Drive Go-To-Market plan, data-driven forecast and analysis, product roadmaps, value proposition, marketing content such as sell-sheets, guides, pitch decks; authored whitepapers, and articles in technical/trade publications.• Drive event, PR and brand strategy with partners - both content, and execution for international trade shows like CES and IAA, conferences, PR, social media and website content, advertisements, industry awards, etc.• Manage copyrights, trademarks, NDAs, IP and development agreements, and other contractual documents.

San Francisco Bay Area

• Conceived and managed an OpenXC Bluetooth based CAN instrumentation visualization software on Android OS, from ideation to deployment. OpenXC is an open source HW and SW Bluetooth platform. The visualization product is a key to Tula’s wins across multiple OEMs as “what you can’t see and feel, you can’t sell”.• Led automotive powertrain controls software and IP product marketing; work with OEMs, Tier1 suppliers and eco-system partners to advance product from prototype to production in General Motors highest selling truck and SUV platforms with over 2.5 million vehicles on the road with the technology.• Managed internal, partner eco-system, and applied for and won, and subsequently managed Department of Energy and ARPA-E funded technical projects worth 5 million USD.• Filed and granted patents in autonomous driving (ADAS) and one on catalytic converter management that is currently licensed and actively used by multiple customers.

Manage Xilinx University Program throughout the world of research and teaching to 1) Encourage the use of Xilinx technologies among the current and future generations of Engineers, 2) contribute to Xilinx's bottom line by influencing adoption of Xilinx technologies through incubation centers.• Managed a global team working with top tier universities, consortiums, suppliers, partners and research labs (2000+ universities) to ensure broad adoption of FPGA and Arm technologies in research and teaching labs. Supported research spanned a broad spectrum of FPGA applications including automotive, audio, video, vision, wireless communications, consumer and industrial applications, to astronomy and particle physics.• Developed and marketed the first generation ZedBoard with Zync SoC device (a revolutionary platform development kit for solutions prototyping) along with all the marketing collateral and reference designs, used by hundreds of global customers.

• Managed wireless (WLAN and Bluetooth) and embedded processor platforms marketing in the automotive (infotainment, telematics), industrial and consumer electronics markets.• Led automotive qualification programs (AEC-Q100) and PPAP, functional safety (ISO 26262) for Marvell’s first ever chipset for the automotive market.• Drove automotive design-ins with wireless modules at global OEMs and Tier 1 suppliers, including the first automotive win for Marvell at Harman International (telematics/infotainment platform)• Managed multiple customer programs concurrently - wireless designs at Tier 1 printer manufacturers (USD 80 million design wins) and at Tier 1 automotive suppliers (USD 20 million design wins) around the world.• Partnered with Asian ODMs and contract manufacturers from prototype to deliver fully tested and certified wireless modules to key global customers – volumes of a million+ units a month. This was possible only by working closely with Engineering, QA, Applications, Operations, Legal, Finance and Sales teams from design win, specification, prototype to delivery and beyond.• Conducted competitive analysis, product planning, responded to RFIs and RFQ, drove customer requirements through MRDs and PRDs with Engineering. Also engaged a few customers on IoT, smart grid, industrial wireless microcontroller, and wireless home automation applications.

• Developed reference platforms for video over wireless (802.11n) like STBs, TVs, media players, automotive telematics and wireless rear and surround camera/sensor platforms. Supported customers worldwide.• Supported customer engagements with Marvell CPU platforms – Arm, 3D graphics core, HD video codecs.• Authored technical papers, application notes and designed innovative demos for trade shows, CES and 3GSM World Congress; trained FAEs on WLAN and BT SoC solutions.

Created and managed the Embedded Processor UI tools team, responsible for design and development of Embedded Processor Tools for FPGAs.Previously a Staff Software Engineer and before that a Senior Software Engingeer at Xilinx. Worked on designing and developing processor architectures, compiler tools, user interface tools and system level design tools for processor systems on FPGAs.

Worked on Software Tools (C++) for IA64 (Itanium) architectures.

Bachelor Of Technology - Btech, Electrical And Electronics Engineering

Masters, Computer Engineering

Activities and Societies: President of SABHA, Active member of AID in Cincinnati

Bachelor Of Technology - Btech, Electrical And Electronics Engineering